Adweek
MARCH 30, 2023
There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. Vanish, a household garment care brand in the U.K., is tackling stereotypes about autism in its latest ad campaign. Though it may seem an unexpected choice for a CPG brand to address.
Martech
MARCH 30, 2023
Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people.
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Adweek
MARCH 30, 2023
"If you build it, they will come." That may have worked for Kevin Costner, but Major League Baseball (MLB) can no longer afford to follow the "Field of Dreams" theory. Baseball has been a cornerstone of American culture since the 1800s, but it appears America's pastime has lost its mojo.
Martech
MARCH 30, 2023
Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. There are ways to use additional solutions, notably artificial intelligence and journey orchestration, to take your existing marketing automation approaches to the next level.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 30, 2023
Less than a year ago, Dentsu revealed the final phase of its massive companywide reorganization, slimming down its creative capabilities to just one brand--Dentsu Creative. Behind the reorg stood two key leaders, CEO Wendy Clark and global chief creative officer Fred Levron. Both leaders have now departed the holding company. Clark announced she was leaving.
Marketing Dive
MARCH 30, 2023
In advance of the new movie about the Nintendo icons, the chain's DUMBO location will offer special menu items, merchandise and more.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 30, 2023
Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. As a result, more and more AI-powered solutions are being announced every day.
Adweek
MARCH 30, 2023
There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. DataGrail analyzed the data subject requests (DSRs)--formal requests made by a person to a company to access, modify, or delete the personal data that.
Marketing Dive
MARCH 30, 2023
The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.
Adweek
MARCH 30, 2023
A month before the 2023 NewFronts, the Interactive Advertising Bureau has set the final schedule. Similar to the 2022 NewFronts event, this year's advertiser showcase, taking place May 1-4, will feature a hybrid format, with in-person and virtual viewing options for all four days. Unlike years past, however, one full day will have a single.
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Marketing Dive
MARCH 30, 2023
Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users.
Adweek
MARCH 30, 2023
Live commerce wasn't an invention of the digital era or a pandemic-era lifeline for retailers and consumers. In fashion, it's always been a means of seeing the product first and ensuring you get what you want. Since Covid-19 arrived, much of the story of live commerce has centered around China's embrace of livestreamed sales and.
Marketing Dive
MARCH 30, 2023
The effort coincides with the start of a new season that could see shorter, more exciting games due to several new rules.
Adweek
MARCH 30, 2023
For much of the last 20 years, marketing the Seattle Mariners has been less about promoting big events at the team's T-Mobile Park and more about reminding fans that it exists and baseball is played there. Prior to 2022, the former Safeco Field last hosted All-Star and playoff games in 2001. It was so long.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
MARCH 30, 2023
With the advent of new technologies and enhanced user experience, users have become more connected than ever before. Georges Tertois of Eidgensi looks at how Web3 can enhance this shift even further, and what it will offer to advertisers. Nowadays, virtually [.] The post How Will Web3 Change Advertising? appeared first on ExchangeWire.com.
Adweek
MARCH 30, 2023
Even before becoming CEO of Kickstarter, a crowdfunding platform for creative pursuits, Everette Taylor had already lived many lives, and his experiences have defined him. His background includes working as a National Park Service Ranger as a youth--the youngest in Richmond, VA. It's a job he's never shared in interviews, and you won't see it.
Chief Martech
MARCH 30, 2023
At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. My inner critic argued that sounded a tad hyperbolic, which is not my usual schtick. But I assuaged my own skepticism by noting that such disruptive growth would ramp up over a period of several years. It wasn’t like this stuff was going to change overnight.
Adweek
MARCH 30, 2023
Spring is here, and to celebrate, Instagram released a "Bloom" chat theme that adds flowers and pastel colors to a conversation's background. Our guide will show you how to use the Bloom chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the Instagram.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 30, 2023
This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store.
AdExchanger
MARCH 30, 2023
American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation. The post What’s Actually Going On Behind Retail Media Network Walls? appeared first on AdExchanger.
Seth Godin
MARCH 30, 2023
One way to do it is to get people to want what you want. The other way is to help them get what they want in a way that gets you what you want. They’re not the same. Changing what someone wants is very different from helping them see the story and the path that gets them what they’ve wanted all along.
Marketing Dive
MARCH 30, 2023
The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 30, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: “It’s privacy safe, folks!” appeared first on AdExchanger.
MNTN
MARCH 30, 2023
We’ve talked a lot about how big Connected TV has become. CTV has hit record viewership numbers and is on track to outpace cable TV by next year. More streaming services are launching ad-supported offerings (and they’re a hit ). And last summer CTV finally bested linear TV in views for the first time. Now not only are streaming services gobbling up the last bastions of linear TV—live sports and national news—they’re taking over the local cineplexes.
AdExchanger
MARCH 30, 2023
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its feed environments. The post Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time appeared first on AdExchanger.
YieldBird
MARCH 30, 2023
In today’s digital advertising world, publishers face many challenges when it comes to monetizing their content. Recently, more buyers started using information from Prebid Flooring – sending a minimum floor price via prebid to programmatic advertisers. As it’s not a new solution, we have tested it twice in the past, and the results did not indicate implementing this functionality.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MARCH 30, 2023
TikTok CEO Shou Chew is no Zuck. The social media app activated a fan army after congressional hearings last week. Plus: State laws are emerging to protect kids from social The post The Big Story: Is The Clock Ticking On TikTok? appeared first on AdExchanger.
Basis
MARCH 30, 2023
For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue. From selling products to driving college enrollment to collecting political donations, this small but mighty identifier made tracking and identifying specific audiences pretty easy. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figu
Advendio
MARCH 30, 2023
With 2023 in full swing, we had a very productive first quarter at ADvendio. We’ve had a busy start to the year, sponsoring a number of events, conducting meetings for our global team, as well as releasing new product updates, and expanding our team. Here’s what we’ve been up to during the first quarter of 2023: Industry Events We had the pleasure of attending and sponsoring multiple events in the advertising technology sector this quarter.
Basis
MARCH 30, 2023
For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue. From selling products to driving college enrollment to collecting political donations, this small but mighty identifier made tracking and identifying specific audiences pretty easy. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figu
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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