Adweek
JUNE 27, 2023
Taika Waititi had done his research, so he knew that his unusual first name had Scandinavian roots even though he's a native New Zealander. He'd once searched for all the Taikas in the world through social media, with somewhat cringe-worthy results. "It was me and 36 Finnish girls," the actor-director told Adweek. "I left that.
AdExchanger
JUNE 27, 2023
The company’s immediate plans for reinvesting its new capital include hiring more executive leadership to spearhead sales and partnerships, growing its engineering team and expanding its presence in the US The post Anzu Raises $48 Million Series B As The In-Game Ad Market Heats Up appeared first on AdExchanger.
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Adweek
JUNE 27, 2023
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of gamers in a virtual neighborhood and made them compete in challenges featuring pitfalls that State Farm would cover. The show.
AdExchanger
JUNE 27, 2023
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing. The post The Advertising Industry Needs To Invest More In Hispanic Audiences appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 27, 2023
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various styles to reflect the times, like a bohemian townhouse in the 1970s and a bubble-gum pink mansion in the 1990s. Now, ahead.
AdExchanger
JUNE 27, 2023
The BOMESI Collective, which includes 50 Black-owned publishers, is now integrated with Concert, Vox Media’s supply-side platform. The post Vox And BOMESI Partner To Drive Ad Spend To Black-Owned Media appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Investor funds ran dry, which means The post It’s An Influencer Downturn, But Not For Influencers; Burnt Out On Testing appeared first on AdExchanger.
Adweek
JUNE 27, 2023
On any given day, a creator could post a trailblazing piece of content to a social channel like YouTube or TikTok, somehow managing to stand out in a sea of comedy skits, magic tricks, beauty tutorials and music videos to earn a coveted spot as a newly minted digital star. But capturing the zeitgeist is.
AdExchanger
JUNE 27, 2023
Some consumer insights are obvious: People who buy hot dog buns are more likely to buy hot dogs, for example. But Instacart has also observed some far less intuitive online The post Instacart Has Its Eye On The Long Tail Of Retail appeared first on AdExchanger.
Adweek
JUNE 27, 2023
While activists were aiming for a more substantive and collaborative trip to the annual Cannes Lions Festival this year, some left disappointed. Industry leaders, they said, were hesitant to speak candidly about topics like greenwashing and their work for fossil fuel clients. Instead, some said it felt like the creative industries are stuck in the.
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Martech
JUNE 27, 2023
It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you.
Adweek
JUNE 27, 2023
While new technologies and greater reliance on analytics have driven significant advancements in measurement across the advertising landscape, out of home (OOH) has always faced a unique set of challenges related to performance measurement. Print, TV and even digital have consistent and standardized approaches to measurement with metrics that are often integrated into the technology.
Marketing Dive
JUNE 27, 2023
The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.
Adweek
JUNE 27, 2023
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear brand On is sponsoring the long-distance runner, who has taken first place at competitions in Stockholm and Geneva. On tells Lobalu's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
JUNE 27, 2023
The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.
Adweek
JUNE 27, 2023
Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. Earlier this month, supply-side platform Sharethrough removed MFA sites from all its.
Marketing Dive
JUNE 27, 2023
The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.
Adweek
JUNE 27, 2023
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change needed in an ever-evolving market. Dara Treseder, chief marketing officer of Autodesk, and Andr?a Mallard, chief marketing and communications officer at Pinterest, sat down for a seaside chat.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
IAB Tech Lab
JUNE 27, 2023
We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP.
Adweek
JUNE 27, 2023
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it came to the U.S. market two years later, taking the name from Sprite Boy, Coca-Cola's white-haired brand ambassador who wore.
Martech
JUNE 27, 2023
A new partnership between Nvidia and Snowflake will let companies build generative A I assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with GPU-accelerated computing and its foundational large language model (LLM), called NeMo. The customers can use this with their own proprietary business data to develop LLMs for advanced generative AI services such as chatbots, search and summarization.
Adweek
JUNE 27, 2023
Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how agencies treat their people because it's the people who drive the business forward. The awards will be revealed in October 2023. (In previous years, they.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 27, 2023
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape Your Marketing with GPT,” presented by Salesforce.
Adweek
JUNE 27, 2023
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and fostering community. In order to avoid attempting impractical moonshots, Long prioritizes setting a very clear vision of the impact that Albertsons wants to make and then developing a multi-year.
PubMatic
JUNE 27, 2023
In today’s highly competitive digital landscape, publishers need cutting-edge solutions to maximize their revenue potential. Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. Nonetheless, header bidding can present a fresh challenge: How can publishers establish a specialized ad operations team capable of effectively deplo
Adweek
JUNE 27, 2023
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a part of a tribe is etched in our DNA, and aspirational brands leverage their culture and values to build their tribe.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JUNE 27, 2023
Now that the new California Privacy Rights Act (CPRA) has long been in effect, it’s time to clean up your pixel game. The post It’s 10:00 PM: Do You Know Where Your Pixels Are? appeared first on AdExchanger.
Adweek
JUNE 27, 2023
Women have nearly endless options for clean and safe skincare products, while men's skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients. Charlie Razook is changing that with Jackfir. In 2022, Razook founded the brand after enduring 3.5 years of leukemia treatment. Although his doctors couldn't determine the.
Seth Godin
JUNE 27, 2023
Culture makes it tempting (and easy) to insulate ourselves from reality. Credit card debt is an invisible burden, until it’s not. Ignoring the changes in our climate makes our days easier, but not our years. We can avoid the bank balance, not work on the annual budget and ignore the results of that ad we just ran. It’s tempting because the reality we create for ourselves can provide a sort of shock absorber, allowing us to focus on how we’d like things to be, as opposed to how
VideoWeek
JUNE 27, 2023
Last month, I wrote about the potential for consolidation in the ad tech space following on from comments by Ciaran O’Kane of ExchangeWire. I mentioned then that there was a related theme here, namely how retail media may be the next big major opportunity for the ad tech players so that will be the focus of this piece (by and large, I like to keep my promises).
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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