Adweek
MAY 4, 2023
Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and forecasting trends. But his latest venture may raise a few eyebrows-because it lies within a fortune cookie. Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant reservation app Resy to Empathy Wines, recently invested in OpenFortune, a company that produces ad campaigns that run on.
Marketing Dive
MAY 4, 2023
A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.
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Adweek
MAY 4, 2023
When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before. As the cost of living crisis continues and consumers.
Martech
MAY 4, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 4, 2023
Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which.
Martech
MAY 4, 2023
Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said. Why we care. We’ve been keeping a close eye on generative AI integrations throughout the martech space.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
MAY 4, 2023
A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable.
Adweek
MAY 4, 2023
As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday's NewFronts presentation. Brands such as Sephora and Tiffany & Co. tested Meta's update, which included AR filters to market to the company's younger audience. Previously, Meta offered AR ads in its Facebook and Instagram feed.
Marketing Dive
MAY 4, 2023
The long-running Feed The Beat program continues to connect the culture-focused brand with a diverse slate of artists and their fans.
Adweek
MAY 4, 2023
Is Forte a creative agency in Seattle or a horse running in this year's Kentucky Derby? It's actually this year's favorite for the Kentucky Derby. What about Dudnyk, HeyLet'sGo! and Big Bang Electrical? If you said horses for any of those, you'd be wrong--they're all ad agencies. New York-based independent agency and Adweek's Small Agency.
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Martech
MAY 4, 2023
Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking your customers. Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023.
Adweek
MAY 4, 2023
May is Healthy Vision Month, a celebration established by the National Eye Institute in 2003. Taking note of the long history of eye care is part of the agenda, but this month is also about encouraging people to stay engaged in keeping their eyes healthy by scheduling their recommended annual exam. To highlight the importance.
Marketing Dive
MAY 4, 2023
A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.
Adweek
MAY 4, 2023
When fans arrive at Churchill Downs for the 149th Kentucky Derby, it'll be in the most luxurious cars wearing opulent clothing and awaiting a sip of decadent cocktails. If companies want their brand stamped on all of those facets of the race, they have to show up to Louisville each year. Casey Ramage, vice president.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 4, 2023
Cadent will integrate EMX’s SSP tech into its TV buying and selling platform. Some EMX employees who worked on the SSP will be hired by Cadent as part of the The post Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction appeared first on AdExchanger.
Adweek
MAY 4, 2023
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday morning. Paramount slashed its dividend from 24 cents to 5 cents per share--the first time the company reduced its dividend since 2009--and hopes to save $500 million from the cut. CEO Bob Bakish reaffirmed during.
Marketing Dive
MAY 4, 2023
The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.
Adweek
MAY 4, 2023
As brands and consumers become increasingly aware of their roles in the growing climate crisis, meaningful messaging and action are more important than ever. Empty promises aren't enough, though. How can marketing leaders effect lasting change while also contributing to the growth of their business? One April 20, Adweek's Sustainable Leadership Forum tackled these topics.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 4, 2023
By Kevvo A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… We recently began the search to find a new artist who can bring our ad tech-inspired ideas to The post Comic: Alphabet Soup appeared first on AdExchanger.
Adweek
MAY 4, 2023
The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a room of marketing executives, global chief revenue officer and.
AdExchanger
MAY 4, 2023
Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.
Adweek
MAY 4, 2023
Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft's Bing search engine will change its ads business. The answer is, to start, not a lot. The process of buying advertising on Bing is no different now than it has.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 4, 2023
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience to be much cleaner – and much less annoying. So, The post Pluto TV’s Ad Insertion Tech Has A Frequency Problem appeared first on AdExchanger.
Adweek
MAY 4, 2023
It's one of the biggest events in Britain this year, but despite being covered by TV, radio and digital media, few advertisements will be muscling in on the attention around the coronation of King Charles III. But that hasn't prevented brands from trying. The coronation will be a very different affair from those of previous.
Seth Godin
MAY 4, 2023
Salt is essentially free. A bag of salted nuts is the same price (or less) as an unsalted one. But salt used to be expensive. Truly expensive, like gold. We keep seeing the deflation of things we were sure would remain expensive. Computer chips, disk storage and now, content. Once computers start illustrating, writing and composing, the opportunity is to have them work for you, not compete with you.
Adweek
MAY 4, 2023
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: "[It's] like winning a Kid's Choice Award. It doesn't really mean much, but it will help you temporarily look a little bit greener." A kid covered in Nickelodeon's trademark green slime then appeared on the screen next to Oliver--resulting.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 4, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in The post Ad Tech’s New Favorite Acronym Is RMN; Google And Amazon Staff Up On Trade Group Know-How appeared first on AdExchanger.
Adweek
MAY 4, 2023
At Vevo's NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it's been making to advertisers for several years now: Vevo is a high-reach, brand-safe source of connected TV inventory. The event, held at Sony Hall in New York, featured Latin music artist J Balvin as the.
Ad Monsters
MAY 4, 2023
Ad ops decision-makers constantly seek new ways to attract and engage customers, as well as potential employees. One of the most effective ways to achieve this is through visually creative content. There have been many developments in digital design since visual communications platform Canva launched in 2013. Back then, a wall of text was the way to go, but now it’s the quickest way to send someone into a daydreaming frenzy.
Exchange Wire
MAY 4, 2023
In today's ExchangeWire news digest: Meta has warned scams related to ChatGPT are on the rise; Reach attributes fall in revenue to changes at Facebook; and TikTok parent ByteDance scraps the free tier of its Resso music streaming service. Meta reports [.] The post Meta Warns of Rising ChatGPT Scams; Reach Pins Revenue Drop on Facebook Changes appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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