Adweek
AUGUST 31, 2023
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) Tech Lab last August threw its weight behind video inventory transparency.
Seth Godin
AUGUST 31, 2023
A great use of ChatGPT and other AI is to paste relevant text into the chat box and ask for a summary. I did this with 300 suggestions that came via a Google form and it did the work better, faster and with more clarity (and less bias) than a person would. Often, we’re clouded by early or vivid data, instead of being patient enough to work our way through it.
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Adweek
AUGUST 31, 2023
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 31, 2023
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.
Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
Adweek
AUGUST 31, 2023
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you.
Martech
AUGUST 31, 2023
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
Adweek
AUGUST 31, 2023
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The.
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Martech
AUGUST 31, 2023
Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.
Adweek
AUGUST 31, 2023
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon's.
Martech
AUGUST 31, 2023
The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them.
Adweek
AUGUST 31, 2023
Immersive content and design firm Rock Paper Reality recently collaborated with Google's Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the possibilities available for brands and businesses using Google's and Adobe's tech. Rock Paper Realty created a location-based AR experience for the Paper Tree origami store in San.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 31, 2023
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.
IAB Tech Lab
AUGUST 31, 2023
After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023.
AdExchanger
AUGUST 31, 2023
With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a The post Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It appeared first on AdExchanger.
Digiday
AUGUST 31, 2023
Nicole LaPointe Jameson, CEO of the prominent esports organization Evil Geniuses, is stepping down from her role at the company following a four-year tenure marked by both victory and controversy. Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 31, 2023
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse The post Publishers Drag Their Feet On Video Ad Standards; Linear Still Rules Over TV Ad Budgets appeared first on AdExchanger.
AdPushup
AUGUST 31, 2023
A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. Ever [.
AdExchanger
AUGUST 31, 2023
Vevo is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube. The post Vevo Rocks Out To TV Distribution appeared first on AdExchanger.
Single Grain
AUGUST 31, 2023
B2B marketing is tricky because of how unconventional it can be. What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 31, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Media Planner Barbie appeared first on AdExchanger.
Digiday
AUGUST 31, 2023
It’s early days for TikTok’s new search offering — a search ads toggle available via TikTok’s ads manager that was in beta until last week when it became available for all advertisers — but the ease of use as well as the discoverability focus both appeal to agency execs for their brand clients. Search on the platform has been a bigger focus over the last year , with marketers seeking to figure out how to use changing consumer behavior when it comes to search, i.e. younger consumers using TikTok
Smart Insights
AUGUST 31, 2023
How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand … The post Developing a strong digital brand identity based on research appeared first on Smart Insights.
Digiday
AUGUST 31, 2023
Few topics ignite the advertising community as intensely as the notion of made-for-advertising sites (MFAs). The mere utterance of these initials appears to whip this particular group into a frenzy of indignation, panic and resentment. In fact, if their denial of MFAs were any more fervent, it could potentially disrupt the fabric of space and time itself.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
AUGUST 31, 2023
“Will three-martini lunches make a comeback?” This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [.] The post The Future of Ad Networks appeared first on ExchangeWire.com.
Digiday
AUGUST 31, 2023
Language and perception play an important role in shaping culture, diversity and inclusion. Whether working with clients or developing internal changes , diversity, equity and inclusion has become a big part of agencies’ organizational culture. At Stagwell agency Code and Theory, Kirstyn Nimmo, group director of inclusive design and marketing strategy, is leading efforts with its creative director and copywriting team to expand an inclusion practice and training across the agency’s workfor
VideoWeek
AUGUST 31, 2023
Last month, Nordic broadcasting group Viaplay announced plans to pull out of several international markets, just months after launching its streaming service in the UK, US and Canada. Warning signs were in the air when the company downgraded its 2023 outlook back in June, alongside the resignation of CEO Anders Jensen, who spearheaded the international expansion during his five-year tenure.
Digiday
AUGUST 31, 2023
The agency and ad-tech worlds are filled with ex-holding company executives who left their strongholds to make their own marks. Whether out of frustration with the glacial pace of holding company progress, or just a desire to be their own bosses, it’s a common tale in the brand marketing ecosystem. One such agency, Left off Madison (get the double-entendre there?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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