AdExchanger
JULY 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trading Up “Investors had gotten away from an industry they used to love, but the fundamentals are still The post TTD Joins The Nasdaq-100; Who Has A True View On TrueView? appeared first on AdExchanger.
Digiday
JULY 16, 2023
When influencer marketing was in its infancy, around the early days of the 2010s, celebrities like Kim Kardashian and YouTubers like David Dobrik were the go-to influencers for advertisers looking to capitalize on their surplus of followers. But at some point, consumer trust, and thus, audience engagement, started to wane, giving way to the rise of micro-influencers , or those with between 10,000 to 100,000 followers on social media.
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AdExchanger
JULY 16, 2023
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs. These solutions will find it extremely difficult to achieve the The post Many Cookieless Alternatives Still Rely On IDs – That Has To Change appeared first on AdExchanger.
Seth Godin
JULY 16, 2023
That makes it easy. “I’m in favor of unfiltered online commentary (without the misogyny, racism and mob manipulation.)” “I’d like to run a marathon (without getting tired).” “I’m in favor of strict copyright law (except for the endless © trolls and with just the right amount of fair use when it serves my agenda).” “I’d like convenience (without a loss of quality or an increase in waste.)” “I’m in favor of strong,
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JULY 16, 2023
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their biggest sales days ever were, in fact, worth the cost. The post Amazon Prime Day Was A Sales Success. Now Top Sellers Must Prove It Helped Their Businesses appeared first on AdExchanger.
Digiday
JULY 16, 2023
Media agencies are shifting to testing and anticipation strategies to combat some of the wastage and poor quality of inventory exacerbated by artificial intelligence tools. Digiday has been covering the many ways all sorts of agencies are using generative AI since ChatGPT emerged. But recently, media agencies also have focused on preventing the proliferation the lower-quality content and wasted ad spending these tools can generate, leading to fake or bad impressions, plagiarized content and misi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JULY 16, 2023
This story was originally published on sister site, WorkLife. Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. The phenomenon has been documented on TikTok, where so-called super commuters as they call themselves on the platform are chronicling their journeys from their homes to workplaces on the days of the week they’re required to
AdvertiseMint
JULY 16, 2023
Do you find yourself spending more and more time on your TikTok feed? You’re not alone! In recent years, the app has skyrocketed in popularity and become one of the most widely used social networking platforms available. But have you ever wondered why your feed has such an array of content? By understanding how TikTok’s algorithm works, we can better understand how it is revolutionizing online media consumption.
AdPushup
JULY 16, 2023
Let’s review some of the finest Google Adsense alternatives for publishers. See how you can monetize your website even more with these best Google Adsense alternatives. Google AdSense is a well-known advertising program that enables publishers to monetize their websites or blogs by displaying ads. With its extensive reach and user-friendly interface, Google AdSense has [.
AdvertiseMint
JULY 16, 2023
Are you looking for an easy way to learn TikTok Text-to-Speech? TikTok Text-to-Speech is a great option for those who want to add life and personality to their videos without relying on manual recordings or voice-overs. With this technology, users can quickly and easily transition between text, graphics, audio clips, video clips, music soundtracks, and more, all with the power of automated speech.
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Smarty Ads
JULY 16, 2023
Brand trust plays a crucial role in consumer decision-making, with a significant 81% of consumers acknowledging that it can be the ultimate determining factor in whether they choose to take a desired action or reject it. This statistic highlights the paramount importance of establishing and nurturing trust in.
AdvertiseMint
JULY 16, 2023
How do you remove a watermark from a TikTok video? Removing a watermark on your TikTok video can be tricky, but you can do it with the right tools and strategies. In this blog post, we’ll look at how you can remove watermarks from your TikTok videos in various ways. These include using apps, changing display settings, etc. Read on as we cover the following: What is a TikTok watermark?
Smarty Ads
JULY 16, 2023
Video banner ads have emerged as one of the most prevalent and effective forms of advertising in modern marketing. While we may have primarily encountered video ads on television or video hosting sites a decade ago, their ubiquity has significantly expanded in recent years. Nowadays, we encounter video banner ads.
Digital Turbine
JULY 16, 2023
Our DevOps team at DT works intensely to make sure that our production environment is always up and running, using continuously-updated and cutting-edge technology. The tens of millions of transactions that are processed every minute, makes our team responsible for creating and maintaining a healthy and efficient environment to maintain such a data pipeline.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
JULY 16, 2023
Many people have the stereotype that advertising is poorly suited to attract customers in the B2B segment. It is important to understand that advertising in B2B is much more complicated than in B2C, and a simple setup in the frontal, in most cases, will not work, even if you know.
AdvertiseMint
JULY 16, 2023
Are you looking for an easy and fun way to shop online? Look no further than TikTok Live Shopping! A new shopping format has become popular on the internet in recent months. It allows shoppers to interact with influencers, try on products through live streaming from businesses, and receive early access to offers. It’s like being able to shop right from your couch, perfect for anyone who wants convenience or doesn’t feel comfortable browsing physical stores.
Rob Campbell
JULY 16, 2023
So our office is being renovated which means for the last few months, we’ve been crammed into a couple of rooms while a building site envelops us. It also means we’ve been severely impacted by space for meeting rooms which is why recently, when we had a pitch, we felt it was only appropriate to let the prospective client know that we knew that we’re in the most uncreative space on the planet.
Digiday
JULY 16, 2023
Since Threads launched over a week ago, Meta has been pretty vocal about the text-based app. Meta’s CEO Mark Zuckerberg has frequently posted on Threads when the app hit user milestones, Instagram head Adam Mosseri has actively responded to user requests on Threads for new features, while Meta has used its sister sites, including Instagram, to advertise Threads’ existence.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 16, 2023
Apple TV show Ted Lasso has been a gift to sports advertising. First, it provided a creative assist for EA Sports’ Cannes Grand Prix score, and now it’s helping macho brand Johnnie Walker to find a way into the Women’s World Cup. The brand has signed Ted Lasso’s female star Hannah Waddingham, who plays the … The post Johnnie Walker takes Ted Lasso to Women’s World Cup first appeared on More About Advertising.
Digiday
JULY 16, 2023
Jacki Kelley’s departure from her role as CEO of Dentsu Americas and chief client officer for Dentsu International came as a surprise right after Cannes Lions ended, but the agency holding company moved right away to fill her CEO slot with Michael Komasinski. (Kelley returned to IPG as chief client officer and chief business officer, where it’s whispered she has a fair shot at eventually becoming the first female CEO of an agency holding company once Philippe Krakowsky steps aside.
More About Advertising
JULY 16, 2023
Mother Berlin opened at the end of 2022, and appropriately enough the first work we’ve seen from them is for a techno DJ, Paul Kalkbrenner. It might not be an ad, but the combination of technology and creativity make it well worth watching. The video shows a loop of different everyday Berlin scenes and places … The post Mother Berlin puts AI to a techno beat with surprising results first appeared on More About Advertising.
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