Adweek
JUNE 26, 2023
"WPP is going to unquestionably become an AI company," said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world's largest marketing services company, agreed wholeheartedly. "I couldn't have said it better myself," Read told Adweek after the pair took the stage at Cannes Lions last week.
AdExchanger
JUNE 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Skipping The Basics Canada is Netflix’s testing ground for tinkering. Netflix has not only been diligent about cracking The post Netflix Is Here To Make A Loonie, Eh?; On The Hypocrisy Of Modern Marketers appeared first on AdExchanger.
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Adweek
JUNE 26, 2023
As far as big-brand Pride campaigns go, The North Face's latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to "come out" into the wilderness as part of its Summer of Pride campaign. "Nature lets you be who you are," The North Face cheerfully posted on Instagram. What followed was a chorus of stories.
Martech
JUNE 26, 2023
As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You can influence a series of complex behaviors that support your brand over a long period. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 26, 2023
DTC luggage brand Away has joined the growing list of companies integrating AI in their marketing, but the goal of its new campaign is to point out the limitations of the technology. Created by AI artist Ulises and experiential agency Superfly, the "Extraordinary Is Out There" campaign demonstrates that no matter how wild an AI.
Martech
JUNE 26, 2023
We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 26, 2023
In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.
Adweek
JUNE 26, 2023
First-time partners X Games and Amtrak are launching a sustainably-minded collaboration that aims to take cars off the traffic-choked roads of Southern California and deliver fans by rail to the upcoming three-day sports event. As part of the deal, Amtrak's Pacific Surfliner trains that run between the Central Coast and San Diego will be wrapped.
Digital Turbine
JUNE 26, 2023
What’s the buzz in mobile this week? Jumpstart your week here: The school year may have just come to an end, but advertisers are already gearing up for the highly anticipated back-to-school season. Before parents and students head to stores for school supplies and new outfits, brands can still fine-tune their mobile campaigns. Here are key tips and insights to guide your back-to-school campaign planning.
Adweek
JUNE 26, 2023
When actor, entrepreneur and venture partner, Kylo Freeman, founded For Them, their mission was simply to solve a common and life-saving challenge for the Trans community, of which they are a member. "This company was born out of a frustration of mine of just not having the products and services that I needed as a.
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Marketing Dive
JUNE 26, 2023
The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.
Adweek
JUNE 26, 2023
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic's 8th Wall development platform, these Rewarded AR ads are now available in Niantic's real-world games, including Pokemon Go.
Seth Godin
JUNE 26, 2023
Crisp faces many opponents: entropy, laziness, time, compromise and false shortcuts. And fear. Most of all, fear. Things rarely become crispy on their own. Instead, it requires care and effort. An ume shiso hand roll begins with a crisp piece of nori, but within a minute or two, though the ingredients are the same, it becomes soggy instead of tasty.
Adweek
JUNE 26, 2023
When Procter & Gamble approached Hannah Fishman's agency to put together a Pride campaign, she was not interested in tying self-disclosure to a timeline. Directing a room full of senior Grey Group executives away from safely spotlighting another linear coming out story, the ECD pointed to a universal experience across the LGBTQ+ community that had.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
JUNE 26, 2023
RTÉ director general Dee Forbes resigned this morning, following a week of scandal around undisclosed payments to TV presenter Ryan Tubridy. Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports. Forbes was suspended last week and has now tendered her resignation, arguing that “the Board has not treated me with anything approaching the levels of fairness, equity and respect that anyone should expect as an emp
Adweek
JUNE 26, 2023
To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre. Can You Beat the Box will see participants put on a protective suit, goggles and a white T-shirt before stepping into the gameplay area, called.
Smart Insights
JUNE 26, 2023
Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on … The post Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality appeared first on Smart Insights.
Adweek
JUNE 26, 2023
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a recession. But how can marketers make sure these conversations have life beyond Croisette and make a real-world impact in their organizations? For a special episode reflecting on the week, the trending topics, and the winning.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Dive
JUNE 26, 2023
The agency, which is also Minneapolis-based, has previously worked with several General Mills brands and boasts an in-house production studio.
Adweek
JUNE 26, 2023
In an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between the digital and physical realms. With a focus on creating immersive experiences, Hand unveils the strategies and innovations driving the transformation.
Rob Campbell
JUNE 26, 2023
I know with a headline like that, you think I’m going to announce some major revelation to do with health. Or happiness. Well, in some ways I am … just not what you may think. This is about football … and while it’s a good few weeks since the Premiership ended, it’s taken me this long to calm down. As you all likely know, my beloved Nottingham Forest got promoted last year to the Premiership after 23 painful years away.
Marketing Dive
JUNE 26, 2023
The partnership will wed the ride-hailing company’s mobility and retail media inventory with the holding company’s audience insights.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 26, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify As the CRO of Salon.com, Justin Wohl is a self-proclaimed programmatic purist, meaning that when it comes to ad sales, the news publisher is almost entirely monetized through the open programmatic marketplace. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
AdExchanger
JUNE 26, 2023
Donatos Pizza's loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages. The post Donatos Pizza Grabs A Slice Of Loyalty Pie appeared first on AdExchanger.
Digiday
JUNE 26, 2023
Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop music. Sprite has a 30-second ad spot that debuted earlier this month, featuring Nas, Rakim, Latto and GloRilla on connected and linear TV. It’s also advertising a 15-second version across Instagram, Twitter and TikTok.
Exchange Wire
JUNE 26, 2023
In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [.] The post Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 26, 2023
While European publishers are flat out rejecting any third-party cookie alternatives that are operated outside of their control — including universal identifiers like UID 2.0, RampID and ID5 — most U.S. publishers seem to be stomaching them when they need to at the request of advertisers. Granted, the ideal situation is to get those alt ID-oriented advertisers weaned onto the publishers’ own first-party data offerings as much as possible.
MNTN
JUNE 26, 2023
When people imagine traditional television advertising, they might think of ads during a super popular sporting event or prime spots during their favorite cable shows. While these may indeed still be forms of TV advertising in 2023, they don’t tell the whole story anymore. Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads.
AdPushup
JUNE 26, 2023
Discover the top-performing banner ads size for your ads. Optimize your advertising strategy with the most effective banner sizes to maximize engagement and conversions. Banner ads have emerged as a prevalent form of online advertising. These visual components gracefully grace websites, seeking to captivate users and guide them toward desired actions.
Exchange Wire
JUNE 26, 2023
Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [.] The post Will AI Help or Hinder Privacy?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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