Marketers are only using one third of their stack’s capability
Martech
AUGUST 28, 2023
Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in 2020. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2020 to $23.6 billion in 2023, per Statista. Organizations are spending 25.4% of their marketing budget on technology, says Gartner.
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