AdExchanger
MAY 7, 2023
“I’ve always wanted to meet Nate Neal! I mean, he just gets me.” That’s what the woman seated next to me at a recent conference said when she found out The post AdExchanger Comics Through The Years, Featuring Nate Neal appeared first on AdExchanger.
Bhatnaturally
MAY 7, 2023
An ad’s first task is to get noticed. The top creative ads in any era – be it in the pre-digital or digital world first stood out from the media clutter of the day. Of course, just being noticed is not enough (being ignored is a worse fate though) – a brand’s message has to be relevant [.] The post PetSmart, KitKat, Apple Arcade and other top creative ads of the week appeared first on Bhatnaturally.
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AdExchanger
MAY 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major The post LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page appeared first on AdExchanger.
Ad Ops Hero
MAY 7, 2023
As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. However, coming up with fresh and engaging ideas for social media campaigns, email marketing, and other digital channels can be challenging. This is where ChatGPT prompts can come in handy. ChatGPT is a language model that can generate text in a wide variety of styles, tones, and formats.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
MAY 7, 2023
A cat’s eye is smooth but doesn’t seem to be… there’s a mystery of depth. That illusion is called chatoyancy. The same is true for some sorts of woods (cedar is an exception). The digital age makes it more and more likely we’re experiencing things through a flat screen, and as a result, it’s very easy to file flat experiences away without a thought.
Rob Campbell
MAY 7, 2023
I am – and have always been – a sentimental fool. And I appreciate the last couple of weeks have seen me write a bunch of particularly sentimental posts … Identity. Belonging. My childhood in Nottingham. … and guess what, here’s another one, albeit a slightly more tragic one. Chips. No, not the stuff Americans and Kiwis think they are … I mean hot chips.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MAY 7, 2023
YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket, a package for out-of-market games, by appealing to them through the league’s YouTube channel. Social media influencers were paid to travel to create content around the NFL Draft in Kansas City, MO to encourage football fans to sign up ahead of the upcoming season to promote Sunday Ticket, which launched on April 11th, weeks ahead of the NFL Draft.
Digiday
MAY 7, 2023
As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars. But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data
Digiday
MAY 7, 2023
In the nearly three years since George Floyd’s murder shocked a nation and galvanized a movement toward better representation across all industries — but very much with marketing and media at the center of it all — how far we’ve come is subject to serious debate. While some point to statistics that show an increase in employment of people of color, different sexual orientation or physical/intellectual disabilities, others argue that the industry has lost the plot line when it doesn’t empower the
Digiday
MAY 7, 2023
Pitching — and hopefully winning — new business represents the lifeblood of any agency, media or otherwise. We all know that churn in this business is a constant, so filling the new-business pipeline is essential to success and growth. But equally true is how truly grueling and unsatisfying the process is. Forrester’s most recent report, Ditch the Pitch, which is being issued today, also catalogs just how costly that process is, estimating that U.S. agencies spend about $12.5 billion on it annua
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Digiday
MAY 7, 2023
As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars. But when it comes to data privacy, the industry at large faces various levels of risk: cookies, pixels and trackers on businesses’ websites could inadvertently expose shoppers’ data
Digiday
MAY 7, 2023
Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June. As more businesses explore live shopping features, the aim of Firework’s generative AI live shopping solution is to increase consumer engagement and drive conversions — even after the livestream ends. For example, if a consumer asks for a recipe from the video, the AI will provide the ingredients and products featured.
Digiday
MAY 7, 2023
YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket, a package for out-of-market games, by appealing to them through the league’s YouTube channel. Social media influencers were paid to travel to create content around the NFL Draft in Kansas City, MO to encourage football fans to sign up ahead of the upcoming season to promote Sunday Ticket, which launched on April 11th, weeks ahead of the NFL Draft.
Digiday
MAY 7, 2023
Video commerce company Firework will start testing a generative artificial intelligence product for its video commerce platform starting in June. As more businesses explore live shopping features, the aim of Firework’s generative AI live shopping solution is to increase consumer engagement and drive conversions — even after the livestream ends. For example, if a consumer asks for a recipe from the video, the AI will provide the ingredients and products featured.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
MAY 7, 2023
Pitching — and hopefully winning — new business represents the lifeblood of any agency, media or otherwise. We all know that churn in this business is a constant, so filling the new-business pipeline is essential to success and growth. But equally true is how truly grueling and unsatisfying the process is. Forrester’s most recent report, Ditch the Pitch, which is being issued today, also catalogs just how costly that process is, estimating that U.S. agencies spend about $12.5 billion on it annua
Digiday
MAY 7, 2023
In the nearly three years since George Floyd’s murder shocked a nation and galvanized a movement toward better representation across all industries — but very much with marketing and media at the center of it all — how far we’ve come is subject to serious debate. While some point to statistics that show an increase in employment of people of color, different sexual orientation or physical/intellectual disabilities, others argue that the industry has lost the plot line when it doesn’t empower the
Digiday
MAY 7, 2023
This past 4/20, Gbemi Maiyegun was surprised to see just how many mainstream brands were celebrating with cannabis-friendly ads, partnerships and marketing messages. There were the usual suspects like Jack in the Box and Ben & Jerry’s (whose campaign called for justice regarding long-standing records for cannabis-related convictions), but also newcomers like Red Lobster and BIC, which partnered with Willie Nelson and Martha Stewart for a cannabis-themed campaign.
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