Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
AdExchanger
OCTOBER 19, 2023
Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding. The post Netflix Is Finally Getting Subscribers On Its Ad-Supported Tier appeared first on AdExchanger.
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Martech
OCTOBER 19, 2023
Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new survey of 400 North American businesses conducted by customer success platform Gainsight in partnership with Benchmarkit, a B2B SaaS research firm.
AdExchanger
OCTOBER 19, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Stop Setting Money On Fire appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 19, 2023
Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.
Exchange Wire
OCTOBER 19, 2023
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [.] The post The Four P’s of Advertising in the Digital Age appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 19, 2023
HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Here are the updates relevant for managers: Leads view in the prospecting workspace (beta) AI additions AI-powered website builder (beta) AI-powered blog post generator AI assistant for workflow and report descriptions (beta) Reporting improvements Gauge visualizations in the custom report builder (beta) Formula fields in the custom report builder (beta) Conditional prop
AdExchanger
OCTOBER 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Reels? Meta is struggling to convince advertisers that Reels can be a valuable marketing channel, The Information reports. Since Reels is more of a branding play, it doesn’t fit neatly within the broader Facebook and Instagram flywheel, which primarily centers on direct […] The post Should Meta Stop Trying To Make Reels Happen?
Seth Godin
OCTOBER 19, 2023
I was delighted to share this short talk with my friend Sue. I thought it might resonate with you. I hope it’s helpful. More interviews and talks are here. And my books are here.
MNTN
OCTOBER 19, 2023
This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. As MNTN’s Chief Performance Officer, you know I love to see good performance, and these panelists didn’t disappoint. If you weren’t able to check out the sessions, here’s my TL;DA (too long, didn’t attend)! Performance: How CTV’s Technology Drives It Of course, the highlight of Advertising Week was my favorite performance channel: Connected TV.
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Exchange Wire
OCTOBER 19, 2023
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [.] The post Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands appeared first on ExchangeWire.com.
Digiday
OCTOBER 19, 2023
Advertising Week has felt like a “week of dissonance” in the past. The same could be said for this week. Not much was said of the world events on stage or elsewhere with many avoiding the subject altogether. That’s not surprising. Over the last few years, Advertising Week conversations tend to focus on the changing venue (and the myriad complaints that come with said venue change) as well as the hot new topic du jour.
Exchange Wire
OCTOBER 19, 2023
The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [.] The post IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises appeared first on ExchangeWire.com.
Digiday
OCTOBER 19, 2023
This story was first puublished on Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → Gen Z is the newest generation in the workforce. They’re also digital natives and therefore accustomed to constant change.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
OCTOBER 19, 2023
UK marketers increased their budgets in Q3 2023, according to the latest IPA Bellwether Report, though that growth was weakened by ongoing economic pressures. The study surveyed around 300 UK-based marketing professionals, and found that 21.1 percent increased their total marketing spend in Q3. But 15.8 percent of respondents downgraded their budgets over the same period, resulting in a net balance of +5.3 percent.
Digiday
OCTOBER 19, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including it (now X) in their marketing strategies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
AdPushup
OCTOBER 19, 2023
Delve into the transformative influence of Server Side Header Bidding on programmatic advertising. Explore how this innovative technology is reshaping the industry, enhancing efficiency, and optimizing revenue streams for both publishers and advertisers. In the world of programmatic advertising, the competition for ad impressions is fierce. Most publishers and advertisers have turned to server-to-server header [.
Digiday
OCTOBER 19, 2023
En la Semana de la Publicidad, los directivos de medios de comunicación, desde The Sun hasta Betches Media, han presentado a los especialistas del marketing su capacidad para aumentar y captar audiencias, centrando sus discursos y las sesiones de los paneles en sus estrategias para llegar a públicos especializados. Sus discursos llegan en un momento en el que es más difícil que nunca atraer la atención hacia los contenidos, desde el alejamiento de Facebook de los contenidos de los editores hasta
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdvertiseMint
OCTOBER 19, 2023
Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? You’re not alone. Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy.
Digiday
OCTOBER 19, 2023
Twitch has had a rocky 2023, but this weekend’s TwitchCon represents an opportunity for the platform to get back on track going into the new year. TwitchCon North America, the annual gaming convention hosted by the prominent livestreaming platform, kicks off today. It’ll be the second TwitchCon to take place in the United States following a COVID-fueled hiatus — and the event’s organizers anticipate attendance numbers in the tens of thousands.
MNTN
OCTOBER 19, 2023
Looking for the latest buzz about the US ad market? Well look no further — according to a new article from eMarketer, we can expect a 3.8% growth in media ad spend, rounding out the year at a cool $353.86 billion. And one of the reasons for that growth? The rise of ad-supported streaming. Over the last year, platforms like Netflix, Disney+, and Amazon Prime changed the streaming game by introducing ad-supported tiers to their previously ad-free only lineup.
Exchange Wire
OCTOBER 19, 2023
Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz. With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [.] The post Seedtag’s New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 19, 2023
A special offer of half-price gas on Sunday from British Gas doesn’t get the pulses racing (although it’s some welcome news for consumers) but The&Partnership makes the most of it with a race against the clock by three of its BG-supported Olympians. T&P retained BG, a client since 2003, originally at CHI&Partners, in an extended … The post MAA Ad of the Week: British Gas from The&Partnership first appeared on More About Advertising.
AdvertiseMint
OCTOBER 19, 2023
1. What is App Store Optimization (ASO)? App Store Optimization (ASO) is the process of optimizing various elements of an app’s listing in app stores (like the Apple App Store or Google Play Store) to maximize its visibility, increase the number of downloads, and rank higher in search results within the stores. 2. Which App Stores Should You Focus On?
More About Advertising
OCTOBER 19, 2023
General Mills, makers of Cheerios and Häagen-Dazs, has appointed IPG’s UM to handle its global strategy, planning, buying, analytics, performance and commerce efforts across 36 markets. The $800m General Mills business (or almost all of it) was previously held by WPP’s Mindshare. But it’s not all bad new for WPP: Wavemaker won the £25m Eurostar … The post Media shake-up continues: General Mills and Eurostar make their choices first appeared on More About Advertising.
Martech
OCTOBER 19, 2023
At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack. One Optimizely executive described their go-to-market as “ threading the needle.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 19, 2023
Next year’s Cannes festival will include a new Luxury & Lifestyle awards track, which CEO Simon Cook says is here to reward “disruption” in the sector, with a focus on work that “drives business performance and brand loyalty”. Gucci won a Bronze Lion in film craft this year for a campaign with Dentsu Tokyo (pictured). … The post Cannes Lions makes a play for luxury brands and ditches mobile for 2024 first appeared on More About Advertising.
AdExchanger
OCTOBER 19, 2023
We’re less than 6,500 hours from the single most significant third-party signal loss our industry has faced: the end of the Chrome third-party cookie. And it’s time for us all to stop hopping from lily pad to lily pad looking for Band-Aids. There are proven solutions to this signal loss – ones that offer the […] The post Authenticated Inventory: A Necessary Premium appeared first on AdExchanger.
More About Advertising
OCTOBER 19, 2023
Pablo’s third campaign for DFS takes the “What’s your thing?” line into fantasy territory featuring clouds, lakes, mountains, butterflies, a cake and even goats to demonstrate that you can do no wrong when choosing a sofa. It all makes for fun viewing, which is just as well – DFS is taking over ITVX over the … The post DFS has some unexpected answers to the question ‘What’s your thing?
AdvertiseMint
OCTOBER 19, 2023
1. What is Metagaming? Metagaming refers to a strategy in gameplay where a player’s decisions are influenced by external knowledge or information not available to their character or within the game’s universe. This external knowledge often pertains to the game’s broader tactics, trends, and environment (the “meta”), rather than its inherent rules and mechanics. 2.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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