Seth Godin
APRIL 7, 2024
When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it’s easy to focus our energy on what just happened. “What if they had called a different play?” This overlooks the real issue. It’s the first move, or the fifth, that led to this problem, not what happened at the last moment. Creating the conditions for success is a very different project than finding a heroic move that saves the day.
AdExchanger
APRIL 7, 2024
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […] The post AdExplainer: The Rise Of Ecommerce Ad Metrics appeared first on AdExchanger.
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Digiday
APRIL 7, 2024
X, formerly Twitter , is once again telling advertisers it’s serious about brand safety. Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in 2022. They’ve weathered broken promises and watched a parade of safety heads come and go. It’s no wonder they’re skeptical about considering this platform a safe haven for their ads.
AdExchanger
APRIL 7, 2024
Enforcement. Is. Coming. I spent the week in Washington, DC, attending two privacy- and public policy-focused events. One was a relatively intimate gathering of a few hundred digital advertising executives, policy folks and ad tech lawyers hosted by the IAB at a Convene in downtown DC. The other was the IAPP’s Global Privacy Summit, a […] The post Flying Under The Radar Is Not A Realistic Compliance Strategy appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
APRIL 7, 2024
Popular chatbots like ChatGPT and Gemini have captured headlines, but executives buying and selling enterprise AI hope to bring adoption past the nascent stage. Last week, top AI providers debuted new business-focused updates for large language models. Enterprise-focused Cohere released a new LLM for Microsoft Azure and Oracle called R+ to help companies improve the accuracy and relevance of LLMs while also covering 10 languages and cutting costs.
AdExchanger
APRIL 7, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empty Shop Streaming TV has a problem, because so many pillars for monetization require consumer adoption but aren’t very popular. The glaringly obvious example is ads themselves. Streaming audiences seem to revile ads, even in small doses. But consumers can’t avoid ads, really, […] The post Can Streaming TV Make Shoppability Happen?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
APRIL 7, 2024
A month ago I was in Utrecht in Holland. While my hotel room was a bit weird [ it had a bath on a mezzanine floor that was above my bed … but the actual bathroom was on a separate floor below the bedroom ] there was one thing I liked. This. To give you more information on what it was about about, read this. I really like this. Simple, easy, persuasive.
Digiday
APRIL 7, 2024
Performance branding company Within in March was named media agency of record for North America for Foot Locker — beating out the retailer’s incumbent digital media agency at holding company Dentsu. The 10-year-old independent agency will handle all digital media buying and planning, reporting and optimization for the core Foot Locker brand as well as Champs Sports and Kids Foot Locker.
More About Advertising
APRIL 7, 2024
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data newcomer to challenge the hegemony of Google and Facebook owner Meta in the $270bn US digital ad market. Facebook and Google currently control about 47%. The reason is the gradual demise of third party cookies … The post Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge first appeared on More About Advertising.
Digiday
APRIL 7, 2024
A highlight of Digiday’s summit events is the challenge board, to which attendees post the top obstacles their businesses face at the moment. During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. “There’s a lot of unknowns. You’ve got generative AI and the impact that’s going to have to all of us.
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Automatad Inc.
APRIL 7, 2024
Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? No! Right? That is the same issue with your users. Banner ads are traditional ad formats. They are non-intrusive and ingrained largely in the digital landscape, becoming unnoticed like trees you pass on your road trip. Therefore, the phenomenon called banner blindness was born.
Digiday
APRIL 7, 2024
Publishers’ concerns regarding Privacy Sandbox are well documented; they are apprehensive that the new system could significantly reduce the effectiveness of targeted advertising in Google Chrome. This, in turn, could lead to a substantial dip in ad revenue, a prospect that is causing considerable unease. Despite such legitimate concerns, that’s kind of the whole point, right?
Automatad Inc.
APRIL 7, 2024
Share Tweet Share Change is inevitable in the adtech industry! Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Hence, a new metric called attention came to the marketer’s rescue. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen.
Digiday
APRIL 7, 2024
Are those drumbeats in the distance? In many ways that makes sense because the upfront season is upon the industry — that time when linear TV ( the OG of the upfront event), digital and platforms (the NewFronts), gaming (the PlayFronts, which just took place) and even podcasting (Podcast Upfront) host events and parties to showcase their content wares.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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