Adweek
MARCH 20, 2024
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts.
The Ad Tech Blog
MARCH 20, 2024
Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. Additionally, they can use predictive analyses to identify potential privacy risks before they become issues. This proactive approach ensures compliance and protects both the startup and its customers’ data.
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Adweek
MARCH 20, 2024
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional.
AdExchanger
MARCH 20, 2024
NBCUniversal is making its annual case for bigger streaming ad budgets at One24, NBCU’s annual ad tech and data dog and pony show, which took place in New York City this week. The post NBCU’s Pre-Upfronts Pitch Highlights Sports, Data And Measurement appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MARCH 20, 2024
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in.
AdExchanger
MARCH 20, 2024
Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange. DRAX Direct, unveiled on Wednesday, gives advertisers a direct path to Disney+ and Hulu […] The post How Disney Juggles Direct Supply Paths Without Disintermediating SSPs appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 20, 2024
Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t
Adweek
MARCH 20, 2024
The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating and Average Audience estimates in both its national and local TV Time-Based Grid reports. Between the lines This makes Comscore the only measurement company accredited.
AdExchanger
MARCH 20, 2024
Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […] The post Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution appeared first on AdExchanger.
Adweek
MARCH 20, 2024
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. "Television.
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Martech
MARCH 20, 2024
Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.
Adweek
MARCH 20, 2024
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as "difficult," with businesses found.
Seth Godin
MARCH 20, 2024
I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing. You can find all of my books here , and the most recent one is here.
Adweek
MARCH 20, 2024
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google's Display & Video 360 and The Trade Desk.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MARCH 20, 2024
Dierbergs Markets, a regional grocery chain in the St. Louis area, was founded 170 years ago as a ride-up general store – as in, ride up on your horse. These days, customers mostly get there by car, of course. But that’s not the only change Dierbergs has experienced. There’s electricity now – oh, and the […] The post How A Regional Grocer Is Taking Advantage Of The Retail Media Revolution appeared first on AdExchanger.
Adweek
MARCH 20, 2024
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the quick-service restaurant industry, continues to harness AI to enhance customer experiences and drive brand loyalty. Its marketing strategies exemplify how traditional companies can navigate digital.
AdExchanger
MARCH 20, 2024
It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will positively impact their business. If advertisers feel like they need to go out of their way to support journalism, that […] The post News Media Has To Save Itself Rather Than Seek Charity From Advertisers appeared first on AdExchanger.
Adweek
MARCH 20, 2024
We all enjoy socializing, often accompanied by delightful drinks. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company positively impacts others and the environment. That's what makes 818 Tequila stand out. 818 Tequila, founded by Kendall Jenner, is crafted.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MARCH 20, 2024
Comscore announced that it secured Media Rating Council accreditation for both national and local TV ratings – just in time for this year's upfront negotiations. The post Comscore Touts MRC Accreditation That Could Outshine Nielsen’s appeared first on AdExchanger.
Martech
MARCH 20, 2024
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.
AdExchanger
MARCH 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […] The post Will The Pretender PMaxes Play Out?
Digiday
MARCH 20, 2024
A decade after acquiring Twitch for $1 billion, Amazon is looking to bring the livestreaming platform deeper into the fold — or parts of it, anyway. At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company. The process has left some observers wondering what the value of the actual Twitch brand might be for Amazon in 2024.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
MARCH 20, 2024
Celebs are everywhere in adland these days – we blame the dear old internet and reality TV, which produces so-called celebs by the truckload – but how effective are they? Are they just a substitute for thought? The People’s Postcode Lottery is an undeniable success, arguably with a surer common touch than the much bigger … The post What do we do with all those celebs?
Digiday
MARCH 20, 2024
Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights. The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store — even to the unsuspected like Cars.com automotive company.
Martech
MARCH 20, 2024
“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message h
Digiday
MARCH 20, 2024
Reddit finally went public on Wednesday and achieved its long-awaited IPO, but its advertising game hasn’t exactly shifted into high gear. It’s still seen as this quirky niche platform to most people including advertisers, but that’s OK — or at least it should be. Advertisers aren’t exactly turning up their noses at the idea. To them, having a niche platform with broad appeal sounds like a pretty neat addition to the roster of scaled platforms they already buy from.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
MARCH 20, 2024
Iceland has an established talent for promoting the country to tourists, and this new campaign from Icelandair continues the tradition with an entertaining ad that shows how one woman business traveller milks the airline’s stopover option for all it’s worth. This is the second ad in agency Kubbco’s “Polite bouncer” campaign, and it ends with … The post How to milk a stopover: Icelandair mixes business and pleasure first appeared on More About Advertising.
Digiday
MARCH 20, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how a U.S. ban on TikTok could cause agency investments to move to other platforms, how publishers are focused on direct-sold ads this year and how the ANA is instituting a “programmatic benchmarking report,” as seen in recent data from Digiday+ Research.
More About Advertising
MARCH 20, 2024
Tesco is having to change all its Clubcard branding after losing an appeal against a previous court ruling that it infringed German discounter Lidl’s trademark use of a yellow square in a blue circle. Even though one appeal judge said he did so “with undisguised reluctance.” To we ordinary mortals it looked like a clear … The post UK supermarkets big two in a mighty muddle first appeared on More About Advertising.
Digiday
MARCH 20, 2024
DPS preview Another Digiday Publishing Summit is upon us, but before hundreds of media leaders ascend the snow-capped mountains to Vail, Co., we caught up with a few of the speakers from Axios, Hearst, Semafor, The New York Times and many more, to learn what was on their minds as Q1 comes to a close. To no one’s surprise, audience engagement, advertising and generative AI were three standout topics, which will all be discussed at length between March 25-27 during fireside chats before attendees
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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