Adweek
SEPTEMBER 21, 2023
Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about other products that look similar to its signature orange packaging, the brand cast Jackson as a very angry version of chairman Jonathan.
Exchange Wire
SEPTEMBER 21, 2023
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [.] The post Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy appeared first on ExchangeWire.com.
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Adweek
SEPTEMBER 21, 2023
Embracing the tagline "Happy Hedonism," Illicit Elixirs released its new line of nonalcoholic, caffeine-free beverages with mature flavor names and AR-enabled labels. According to the brand, the drinks are "designed to help increase and enhance dopamine production within the body.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 21, 2023
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in recent months become embroiled in a saga so sensational that it could have been plucked from the pages of the Enquirer itself. Vinco Ventures.
AdExchanger
SEPTEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are all-in on machine-learning-based ad products that assign creative and optimization The post Hello? Is Anybody There?; Who Needs Friends When You Have Frenemies appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 21, 2023
The livestreaming platform Caffeine, which launched as a Twitch competitor, pivoted to zero in on live sports and competitions by partnering up with sports leagues. The post Caffeine Shoots Its Shot With Live Sports appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
Hours ahead of the first Monday Night Football game of the season last week, Disney and Charter ended a carriage dispute that restored ESPN to nearly 15 million cable television customers. Prior to the agreement, headlines proclaimed the deal between the two companies would change TV forever. That didn't quite happen.
Seth Godin
SEPTEMBER 21, 2023
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it fails to change much. That’s because protests are momentary, temporary and urgent.
Adweek
SEPTEMBER 21, 2023
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and advertising industry is facing a recruitment crisis of its own. Acute talent and retention issues are commonplace in parts of our industry, underpinned.
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AdExchanger
SEPTEMBER 21, 2023
Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw The post Why Sam Cox Left Big Tech And Sees Opportunity In Programmatic Chaos appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a new ad format within its OpenAI-enhanced Bing chatbot: Compare & Decide Ads will let brands promote themselves as a user is.
Martech
SEPTEMBER 21, 2023
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.
Adweek
SEPTEMBER 21, 2023
In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime, has blazed a career path that embodies the dynamic nature of leadership. On this episode of Marketing Vanguard, Menra shared insights into his.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 21, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Back To School appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2023
In today's fast-paced marketing landscape, personalizing your message for a unique audience is key. This means diving deep into understanding your consumers' needs. But how do you juggle this when you're overseeing 11 distinct brands? In today's episode, Angie Klein, president of Verizon Value, joins Suzy founder and CEO Matt Britton on the latest episode.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are
Ad Badger
SEPTEMBER 21, 2023
SUBSCRIBE Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the. Read More The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] The post The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
SEPTEMBER 21, 2023
Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.
Aronson Ads
SEPTEMBER 21, 2023
As automakers continue their transition toward electrified product portfolios, they are beginning to cease production of some well-known and beloved gas-powered models. Nameplates like the 2023 Dodge Charger, 2024 Jaguar F-TYPE, and 2024 Ram 1500 TRX® will soon be riding off into the sunset…or will they? These three models have all either been recently discontinued or announced as future discontinuations, and they illustrate the range of approaches, commitments, and timings that automakers are t
Digiday
SEPTEMBER 21, 2023
More than three million people tuned into Coco Gauff’s U.S. Open last week, making her victory the most-viewed women’s major tennis final ever on ESPN. It points to the surging popularity and viewership of women’s sports. And where viewer’s eyeballs go, advertisers follow. As women’s sports continue to gain traction, brands are more willing to shell out marketing and ad dollars to reach those viewers.
Ad Badger
SEPTEMBER 21, 2023
SUBSCRIBE Michael gives you all the secrets to the Amazon PPC Universe in this solo episode. He divulges all the. Read More The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] The post The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 21, 2023
One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return on their investment from their publisher partners. Between the on stage sessions and the publisher town halls that took place during DPS over Sept. 18-20, media execs made it clear that KPIs are changing, particularly for those who work for companies that consider thei
AdExchanger
SEPTEMBER 21, 2023
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust Deficit appeared first on AdExchanger.
Digiday
SEPTEMBER 21, 2023
The latest pivot toward video is in full swing, and unlike previous occasions, agencies must now master the art of short-form video rather than focusing solely on specific platforms. That’s not to say that it’s no longer important for agencies to have platform expertise — it is. Each app has its own unique voice, trends and cultures. However, given the constraints of tighter budgets and limited resources, agencies can’t afford to favor one platform’s video content over another.
Rob Campbell
SEPTEMBER 21, 2023
So let’s start with some good news … There are not going to be any posts next week because – yes, you guessed it – I’m going to be away. But that’s not the only good news for you, you see today’s post is going to be short. Proper short … not a 1000 word diatribe of bollocks that I call short. I know … I know … who knew today was going to be your lucky day.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 21, 2023
While creators continue to stand in solidarity with the ongoing Hollywood SAG-AFTRA strike, they haven’t actually seen an uptick in business. But the longer it continues, the harder it will be to turn a blind eye, creators told Digiday. The strike Seventy days and counting. The actors’ union, Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA), which represents about 160,000 professionals, started its strike action on July 14 , over a dispute with the Alliance o
AdExchanger
SEPTEMBER 21, 2023
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why. The post The Big Story: Quitting Over The Trust Deficit appeared first on AdExchanger.
Digiday
SEPTEMBER 21, 2023
As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. At its fall event in New York yesterday, Microsoft unveiled new generative AI features across Windows, Edge, Bing and Microsoft 365. It also debuted two new laptops. Powering all these will be the redesigned Microsoft Copilot, a unified AI assistant to help people navigate across apps, operating systems and devices.
AdvertiseMint
SEPTEMBER 21, 2023
Are you looking for effective Instagram story ideas for your next IG content? Instagram stories provide a unique opportunity to connect with your target audience. Hence, staring at the blank canvas with little or no ideas can be frustrating. If you are searching for engaging Instagram story ideas, you are in the right place. This blog post will provide the best Instagram story ideas to grab your audience’s attention and pass your message.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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