Adweek
NOVEMBER 4, 2022
As more brands enter the metaverse--a loosely defined term for immersive, virtual platforms--marketers are serious about exploring revenue opportunities, but critical to growth is keeping people, and their data, safe. While brands figure out how they should show up in the next evolution of the internet, questions around privacy policies, data regulation and content adjacency.
The Ad Tech Blog
NOVEMBER 4, 2022
“Let’s import this 100GB CSV into a PostgreSQL table.” One simple ask, articulated correctly, might seem to reduce the cost of a requirement. It is a simple requirement; how hard can it be? It should not take more than a day. As soon you uncompress the requirements, inevitably, the estimate will go up. How do you know when you need to uncompress a requirement?
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Adweek
NOVEMBER 4, 2022
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about hate speech on the platform while also generally eluding pressing questions about the platform's future, sources told Adweek. "Honestly, he seemed a bit all over the place," said a media buying executive at a large.
Marketing Dive
NOVEMBER 4, 2022
The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 4, 2022
LinkedIn emerged victorious in a nearly six-year-old lawsuit against hiQ Labs for data scraping. The U.S. District Court for the Northern District of California ruled in favor of the professional network, with Judge Edward Chen writing, "hiQ relied on LinkedIn for its data primarily by scraping wholly public LinkedIn profiles using automated software. hiQ had.
Martech
NOVEMBER 4, 2022
How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 4, 2022
Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.
Adweek
NOVEMBER 4, 2022
The lifestyle and culture publisher Bustle Digital Group, which houses titles including Bustle, Gawker and Nylon, told employees Friday morning that it plans to transition from its current part-time staffing model into a full-time staffing model, according to a document obtained by Adweek.
Marketing Dive
NOVEMBER 4, 2022
The scotch whisky distiller is best known for its peaty flavor, which inspired the creation of “Planet Ardbeg.
Adweek
NOVEMBER 4, 2022
After the overturn of Roe v. Wade in June, women's rights have been at the forefront of many conversations, especially going into this year's midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition aims to ensure that at least one woman will have constitutional rights.
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Martech Series
NOVEMBER 4, 2022
Crypto Advertising Platform Bitfari Expands with Solutions for Europe. Bitfari announces the expansion of its Digital Land NFT Marketplace to Europe. Users of the Bitfari Advertising Platform can select, mint, and distribute information in busy European locations following very simple steps. Bitfari has expanded its billboard network via partnerships in several European countries.
Adweek
NOVEMBER 4, 2022
Netflix's ad tier is here. And we have no bad words. Literally. because Bad Words is one of the unavailable titles. If you've been living under a rock--specifically a rock that doesn't get Wifi--Netflix rolled out its lower-priced ad tier, Basic with Ads, on Thursday, adorning the top of its sign-up page with a.
AdExchanger
NOVEMBER 4, 2022
The marriage between WarnerMedia and Discovery is not an easy one. Warner Bros. Discovery (WBD) is still reeling from a rocky post-acquisition start earlier this year, which included heavy content. Continue reading » The post Warner Bros. Discovery Rushes Release Of Combined AVOD Streaming Service appeared first on AdExchanger.
Adweek
NOVEMBER 4, 2022
Sean "Diddy" Combs, adding a new pillar to his music, fashion, media and booze empire, becomes the latest celebrity to wade into the $27 billion American cannabis industry, but with a plan far more comprehensive than dropping a branded flower strain. Combs will acquire retail, growing and manufacturing facilities in Illinois, New York and Massachusetts.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 4, 2022
If you’re a marketer who wants to hear a comforting bedtime story about how brand marketing will endure during the impending recession, you’re not going to get it from Sir Martin. Continue reading » The post S4’s Sir Martin Sorrell: Brand Marketers, Your Budgets Are Gonna Get Cut During The Next Recession appeared first on AdExchanger.
Adweek
NOVEMBER 4, 2022
LISBON--Code and Theory founder Dan Gardner and Social Media Week founder and chair Toby Daniels, a former Adweek employee, are launching a media company with 28 other founders next year called ON_Discourse. Together, the founders make up a decentralized autonomous organization, called a DAO. DAOs have no central authority and, as a result, ON_Discourse members.
Smart Insights
NOVEMBER 4, 2022
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content … The post The Content Marketing Matrix appeared first on Smart Insights.
Adweek
NOVEMBER 4, 2022
Can't we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves. Most sane people would like to put a lid on the inflammatory tirades of Kanye West (aka Ye) and get back to business. But anti-hate groups say the marketing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
NOVEMBER 4, 2022
Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list.
Adweek
NOVEMBER 4, 2022
Ahead of the release of the Dragonflight expansion for World of Warcraft Nov. 28, video game company Activision Blizzard partnered with Twitter--prior to the social network's takeover by Elon Musk last week and massive layoffs this week--to kick off a #WarcraftStory promotion. This activation will encourage World of Warcraft players to tweet details about their.
Marketing Dive
NOVEMBER 4, 2022
A new campaign highlights the alcohol delivery service as a “now or later” destination as Drizly rethinks its brand purpose.
Adweek
NOVEMBER 4, 2022
When 22-year-old Gabrielle Petito went missing in Florida last year, media critics noted the discrepancy in the coverage her case received compared to missing people of color. That instance of "missing white woman syndrome," a phrase coined by PBS anchor Gwen Ifill in 2004, serves as the center for the "#EveryoneIsPressworthy" campaign launched by TBWAChiatDay.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
NOVEMBER 4, 2022
Digital signage leader Creative Realities, Inc. announced an amendment to its Second Amended and Restated Loan and Security Agreement (the “Credit Agreement”) with their lender, Slipstream Communications, LLC (“Slipstream”). The amendment provides the Borrowers with a $2 million term loan, the net proceeds of which are being used by the Company to accelerate an active software development project with the potential to expand SaaS revenues associated with an existing customer by up to $5 million
Adweek
NOVEMBER 4, 2022
Whether it's MetLife Stadium in metro New York or Lumen Field in Seattle, America's sports arenas have been filling up the past several months. And with that, there's the chance for every marketer to follow fans through the turnstiles. Thanks to technology and sweeping changes in how out-of-home ads are sold and delivered, marketing at.
MNTN
NOVEMBER 4, 2022
Connected TV advertising has been on the rise over the last few years, and new data now shows that it is expected to surpass other popular advertising channels in the near future. A new study from AppsFlyer has revealed that 98% believe that Connected TV advertising will overtake mobile advertising, with a quarter of respondents believing that this will happen in the next two to three years.
Adweek
NOVEMBER 4, 2022
Twitter has begun making layoffs, which are set to impact half of its staff globally, with all offices temporarily closed and emails sent to personal addresses of those who are to leave the company. Since Elon Musk's $44 billion takeover of the micro-messaging platform was confirmed last week, there have been questions about what policy.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Brid.tv
NOVEMBER 4, 2022
Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content?
Adweek
NOVEMBER 4, 2022
There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II. In fact, 91% of the U.K. public has heard of Paddington, meaning he.
Martech Series
NOVEMBER 4, 2022
The profile and scope of ESG programs across the enterprise has grown substantially over the past few years. Initially, it was driven by the urgent need to support global efforts against unsustainable material usage, energy consumption and carbon emissions, to name a few. However, more recently, the narrative shifted as the enterprise realized the broader business and financial impact these strategies can facilitate.
Adweek
NOVEMBER 4, 2022
It's F?tbol season--not to be confused with "football season." With that confusion out of the way, blended scotch brand Buchanan's is trying to sort out a marketing dilemma related to the dual f?tbol allegiances of many U.S. fans of Hispanic heritage. It's hard to imagine a fan rooting for both the New York Yankees and.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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