Adweek
JUNE 7, 2023
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open advertising landscape. The advice, from the Cannabis Media Council, comes as the trade group launches its first set of ad.
The Ad Tech Blog
JUNE 7, 2023
Data warehouse modernization goes beyond mere migration to the cloud. It entails a deep understanding of your data and the optimal storage solutions for your specific use cases. As you prepare to leverage the potential of today’s AI technologies, it is important to ensure that your data is well-equipped for the transition. From a Datasette to Real-Time Databases I still remember the days when I fiddled with a Commodore 64 Datasette , marveling at its ability to store data.
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Adweek
JUNE 7, 2023
In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition product made by Coca-Cola with League of Legends publisher Riot Games imagines what that gaming milestone would taste like.
Exchange Wire
JUNE 7, 2023
As ATS London 2023 draws closer, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [.] The post ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 7, 2023
Intuit's QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks targeting small businesses to explain that QuickBooks is an entire suite of products that can help run their operations rather than just accounting.
AdExchanger
JUNE 7, 2023
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data. The post Why A CDP Is A Must-Have For This European Department Store Chain appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
JUNE 7, 2023
What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream. Of … The post 10 recommended AI copywriting tools for creating marketing content in 2023 appeared first on Smart Insights.
Adweek
JUNE 7, 2023
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the Halo Elevate brand while also allowing them to compare Halo Elevate with other popular dog food varieties. Shoppers can activate the AR.
AdExchanger
JUNE 7, 2023
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media. The post As MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve appeared first on AdExchanger.
Adweek
JUNE 7, 2023
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year. Almost two-thirds of b-to-b marketing leaders (62%) have "a good understanding" of how to use generative AI within their marketing, the study reveals. Created alongside Ipsos, the.
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AdExchanger
JUNE 7, 2023
Charter’s full linear footprint is going programmatic, the result of a partnership between Spectrum Reach, the ad sales division of Charter, and supply-side platform Beachfront. The post Charter Makes Its Linear Inventory Programmatic appeared first on AdExchanger.
Adweek
JUNE 7, 2023
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get some people to change their preferences. The minute-long spot, titled "We Give Up," opens in the 1960s with a man watching a.
AdExchanger
JUNE 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is The post Viant And MediaMath, Stronger Together; Will Prime Go AVOD? appeared first on AdExchanger.
Adweek
JUNE 7, 2023
Pepsi's mission to support Black food entrepreneurs via its Dig In platform is entering its sophomore year. Now the brand has teamed up with TikTok food reviewer Keith Lee to spread awareness and call for submissions to its Restaurant Royalty program, which recognizes the country's best Black-owned restaurants. Through July 1, Pepsi is inviting foodies.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 7, 2023
Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.
Adweek
JUNE 7, 2023
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering on the project for the first time. Regarding the scope, Nike and Dick's have never collaborated on an ad campaign of this scale, and.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
Adweek
JUNE 7, 2023
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 7, 2023
More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions.
AdExchanger
JUNE 7, 2023
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks. The post The Trade Desk’s Kokai Upgrade Takes Inspiration From The Walled Gardens It Reviles appeared first on AdExchanger.
Marketing Dive
JUNE 7, 2023
The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify.
Martech
JUNE 7, 2023
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JUNE 7, 2023
The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message.
Smart Insights
JUNE 7, 2023
7 steps ensure top-down strategic alignment between business strategy and partner marketing Aligning partner marketing with your organization's overall business strategy and specific strategic initiatives is essential for driving success and maximizing the value that partners bring to an organization. … The post How do you make sure partner marketing is adding maximum value to your business?
Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.
Marketing Dive
JUNE 7, 2023
A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JUNE 7, 2023
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe. The Commitment demonstrates the need [.] The post IAB Europe Releases European Common Commitment for Sustainable Digital Advertising appeared first on ExchangeWire.com.
Seth Godin
JUNE 7, 2023
Most things that consumers acquire are bought, not sold. We decide we’re interested in something and we go shopping to get it. Potato chips, wedding venues and cars are all purchased by people who set out to get them. Selling is a special sort of marketing. It’s interactive, generous and personal. Selling brings individual attention, connection and tension to each customer.
More About Advertising
JUNE 7, 2023
Top Tip for Cannes McDonald’s Raise Your Arches This is a tip for Cannes, and the world is in a bit of a mess. With those two reasons in mind my pick for a Lion or two is the McDonald’s ‘Raise your Arches’ film. Understandably, Cannes loves a visual film. Complex narratives and dialogue don’t. The post NCA CCO Ian Heartfield: my Top Tip for Cannes first appeared on More About Advertising.
AdExchanger
JUNE 7, 2023
Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? The post Salesforce Adds Generative AI To Its Commerce And Marketing Clouds appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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