Wed.May 24, 2023

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Kroger to Add Digital Smart Screens to 500 U.S. Stores

Adweek

To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers.

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Startup Culture: When your first 10 engineers leave

The Ad Tech Blog

Valuation at the expense of your startup culture is not a good experience. In the world of startups, company valuation is often seen as the holy grail. Founders work tirelessly to raise funding and increase their valuation, hoping to attract more investors and build a successful company. But what happens when this focus on valuation comes at the cost of losing your first 10 engineers?

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VMLY&R CEO Jon Cook Had His Own ‘Damar Hamlin Moment.’ This Is His Death-Defying Story

Adweek

There's a worn-out advertising cliche that probably makes you shudder. You know the one: Advertising is all about finding the right consumer at the right time in the right place. When VMLY&R CEO Jon Cook collapsed in Kansas City last year, he benefited from a series of coincidences that led the right people at the.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Leslie Barrett Named President of Goodby Silverstein & Partners

Adweek

Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes over the role from Derek Robson, a 17-year GS&P veteran who left the agency in December 2022 to become CEO of Ideo. "Leslie is an.

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Insertion Order: What is IO, Benefits, Drawbacks + More

AdPushup

An insertion order (IO) is a contract between an advertiser and a publisher that outlines the terms and conditions of an advertising campaign. Discover the benefits and drawbacks of using IOs, their role in advertising, and how they facilitate smooth collaborations between parties. Back in the days of traditional advertising, most dealings were done manually. [.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. She’s also figured out how to combine her first love, musical theater, with martech. ( Interview edited for length and clarity.) Q: How did you get started in marketing?

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Bacardi Incorporates AR in Its ‘Do What Moves You’ Summer Campaign

Adweek

Bacardi is encouraging people to make the most of the upcoming summer season through its "Do What Moves You" campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium Goods speakeasy pop-up experience in New York that will let attendees aged 21-plus buy limited-edition merchandise from the Bacardi x.

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3 steps to building a three-star marketing technology function

Martech

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.

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Here’s What It’s Like to Win a Cannes Lion

Adweek

The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has long championed global creative excellence. But over the years, the festival along the French Riviera has evolved into a gathering of global thought leaders in marketing, advertising, media and technology. It's a place where deals.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines

AdExchanger

Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media. The post Advertisers Love Their CTV … Despite An Abundance Of Programmatic Landmines appeared first on AdExchanger.

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What Marketers Can Learn From the Rise in AAPI Cultural Appreciation

Adweek

In the past few years, the entertainment spotlight has turned to the AAPI community, and momentum is continuing to build for Asian-centric stories, films, music and entertainment. We have seen Everything Everywhere All at Once, Nomadland and Parasite win the Academy Award for Best Picture. We have also witnessed the growing influence and popularity of.

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Who the Digital Advertising Channels Would Be at a Holiday Cookout

Basis

Can you feel it? The sun beaming down, inviting you outside? Can you smell that sweet, sweet aroma of hamburgers on the grill? We’re talking paper plates, plastic cups, slices of watermelon, a cooler full of drinks, potato salad that’s been sitting out in the sun for far too long, and maybe even a game of corn hole. Yes, we’ve officially entered one of the best times of the year: It’s cookout season!

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To Get Airbnb’s Strategy Right, the Brand Had to Acknowledge What Was Wrong

Adweek

When a traveler rents a room from a host who's not only present, but prepares the occasional meal and offers tips and guidance in an unfamiliar location, an Airbnb functions more like a bed and breakfast. When an absentee owner rents their space through a property manager and limits contact to a lengthy cloud-based list.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AdPlugg Releases New WordPress Ad Block

Ad Tech Daily

WordPress users can now easily place ads using the AdPlugg ad block San Francisco, CA – Today, AdPlugg announced the release of a new WordPress ad block. Integrated into WordPress’ built-in block editor, the AdPlugg ad block makes it easy for publishers to insert ads into their WordPress pages and articles. AdPlugg’s ad block is […] The post AdPlugg Releases New WordPress Ad Block appeared first on Ad Tech Daily.

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Google PAIRs With Clean Rooms; Netflix Moochers Shall Mooch No More

AdExchanger

Google PAIR integrates with LiveRamp, Habu and InfoSum. Plus: Netflix officially starts enforcing against account sharing in the US. The post Google PAIRs With Clean Rooms; Netflix Moochers Shall Mooch No More appeared first on AdExchanger.

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MiQ Appoints Leading Media and Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board

Ad Tech Daily

The Addition of Two Non-executive Directors Further Accelerates Strategic Decision-Making & Global Programmatic Business Growth LONDON & NEW YORK – MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board.

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Every Killer Brand Starts With A Great Name

AdExchanger

What's in a name? Quite a lot, says David Placek, founder and CEO of Lexicon Branding, which specializes in inventing product names, including Dasani, Swiffer, Impossible Burger and Febreze, to The post Every Killer Brand Starts With A Great Name appeared first on AdExchanger.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Mobile App Research Reveals 1st and 2nd Impressions Are Everything

Ad Tech Daily

Airship Finds Most Consumers Turn to Mobile Apps to Simplify Their Lives Yet challenges persist: a 10-country survey reveals most consumers use apps only once or twice before deciding whether to delete them, making onboarding experiences crucial LAS VEGAS — Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing […] The post Mobile App Research Reveals 1st and 2nd Impressions Are Everything appeared first on Ad Tech Daily.

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Streaming’s Presence At The Upfronts Reveals A Push For Profitability

AdExchanger

Streaming is still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront presentations this year. The post Streaming’s Presence At The Upfronts Reveals A Push For Profitability appeared first on AdExchanger.

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Five years in, the GDPR has had a double-edged impact on the ad market

Digiday

As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A period in which the data privacy law has been lightly enforced by regulators, left ad execs confused over what is and isn’t permissible and overshadowed by platforms. There’s no other way to explain why there’s been so little enforcement of the law.

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Dailymotion Advertising Finds Only 9% of U.S. Travelers Select Their Destination Based on the Ability to Work Remote

Ad Tech Daily

The Travel Personas Report 2023 provides advertisers an understanding of U.S. travelers preferences to better target audiences New York and Paris – Dailymotion, the leading independent, worldwide video marketing platform, has today released its Travel Personas Report 2023 which identifies U.S. local travel trends that aid advertisers and marketers working with tourism boards and travel […] The post Dailymotion Advertising Finds Only 9% of U.S.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

Marketing Dive

The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while it faces its own accusations of racial bias.

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AdMonsters Ops Keynote Christena Pyle Inspires Leadership Through Vision and Innovation 

Ad Monsters

One of the best pieces of leadership advice that Christena Pyle, Chief Equity Officer, dentsu Americas, has leaned into is based on a Nelson Mandela quote: in easy times lead from the back, and in challenging times lead from the front. “A confident leader gives away the accolades and creates moments for their team to shine in easier times. In challenging times, a confident leader absorbs the team’s stress, takes the reigns, and leads from the front.

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Peloton’s latest brand revamp arrives as revenue drops 22%

Marketing Dive

The company is attempting to reposition itself from an in-home exercise brand to one for fitness enthusiasts of all levels no matter their location.

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Publicis Acquires Full Stake in AI Research Division

VideoWeek

Agency holding group Publicis has bought a full stake in Publicis Sapient AI Labs, the artificial intelligence joint venture (JV) it co-founded in 2020 alongside tech firms Elder Research and Tquila. Buying out its partners’ stakes (financial terms of the deal were not disclosed) gives the advertising giant full control of the business, which conducts AI research and development and provides data science services to large companies in Europe and North America.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Walmart Connect enlists creative partners to help brands craft better ads

Marketing Dive

Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

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It’s not easy

Seth Godin

…to make it look easy. Sometimes, you don’t need to bother. Making it look hard might be a plus. The important part is how it makes the recipient feel.

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Inside Google’s Privacy Sandbox pitch as a rollout starts to take shape

Digiday

With Europe’s GDPR in effect five years this week and Apple’s ATT in action two years as of last month, one of the advertising world’s next expected major catalysts is Google’s plans for its long-awaited Privacy Sandbox. Last week, the company finally shed new light on its plans with more details and a lengthy timeline. (It will deprecate third-party cookies for 1% of Chrome users globally in the first quarter of 2024).

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Kroger brings digital smart screens to 500 locations

Marketing Dive

The grocer is adding units from Cooler Screens on the heels of a three-year pilot, with the goal of strengthening its retail media offerings.

Retail 70
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.