Adweek
JANUARY 2, 2024
This is sure to be a big year for The Coca-Cola Company, which is gearing up to sponsor huge events including the Paris Olympics. So it's kicking things off with a bang, with a rare campaign touting its portfolio of beverages including Diet Coke and Honest Juice. The hero spot was inspired by Hulu's hit.
AdExchanger
JANUARY 2, 2024
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed. In 2023, the marketing industry added sustainability to its list of talking points. In 2024, marketers and their partners will work on measurement standards and move toward accountability. “There’s been so much talking,” said Claire Gleeson-Landry, head […] The post Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024 appeared first on AdExchanger.
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Adweek
JANUARY 2, 2024
In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are.
AdExchanger
JANUARY 2, 2024
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency. But now “I don’t hear it […] The post First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 2, 2024
New year, new hookup. As people set resolutions, some with a fresh approach to romance, the first Sunday in January is the busiest day of the year in online dating-known as Dating Sunday. On Tinder alone, the number of messages sent across the app surges by 22%, while likes increase by 18%. Dating Sunday (falling.
Seth Godin
JANUARY 2, 2024
Welcome to 2024. Back to work, here we go. So it’s Productivity Week on the blog. Productivity is the measure of the output (value) we get for the time or money we spend. Two hats for productivity: When I’m clearing my inbox, responding to comments in a doc, cooking lunch–these are chores. Chores are the backbone of industrial productivity.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 2, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Services To Who? Apple’s Services revenue – made up of its subscription businesses and the triple-tithe fee on iOS developer earnings – is at risk in 2024, writes the Financial Times. Apple’s Services biz kept overall growth pumping despite a slowdown in […] The post Apple Services Revenue Is Under Fire; Streaming Enters Its Next Battle appeared first on AdExchanger.
Adweek
JANUARY 2, 2024
Besides containing cautionary tales about tattoo supervision and dinner table conversations to avoid in front of your grandmother, CarMax's new campaign has one message for consumers they want them to heed most of all: never settle. The used car marketplace and its agency, The Martin Agency, are ringing in the new year with a cheeky.
Martech
JANUARY 2, 2024
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q
Adweek
JANUARY 2, 2024
Everyone has their preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's aims to help its members build a sense of community and meet them where they.
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Smart Insights
JANUARY 2, 2024
How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the … The post Digital advertising trends: Cookieless advertising is coming, are you ready for it?
Adweek
JANUARY 2, 2024
As the new year arrives, many of us are busy creating resolutions to improve our health and fitness. However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking or jogging? Brooks.
Martech
JANUARY 2, 2024
Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.
Ad Badger
JANUARY 2, 2024
Have you ever thought of launching your own e-commerce business but felt overwhelmed by the logistics of storing, packing, and. Read More Is Amazon FBA Worth It? Guiding 2024’s New Sellers The post Is Amazon FBA Worth It? Guiding 2024’s New Sellers appeared first on Ad Badger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JANUARY 2, 2024
If you talk to advertisers about the strategy behind whatever it is they’re doing now, you’ll often hear that they want their brands to be a part of culture and what they’re doing will help them get there. How they plan to get their brands to be a part of culture will vary, of course, but the gist is usually something like, they can’t rely on the tried and true tactics that worked for the traditional advertising models given consumption habits have changed.
Ad Badger
JANUARY 2, 2024
What Is ACOS? And How Do I Calculate Amazon ACOS? ACOS, or Advertising Cost of Sales, is how much you. Read More ACOS Amazon: Calculating ACOS for PPC [2024 Update] The post ACOS Amazon: Calculating ACOS for PPC [2024 Update] appeared first on Ad Badger.
Digiday
JANUARY 2, 2024
Podcast execs weren’t shy about how difficult of a year it was for their businesses, facing advertising slowdowns and the challenges associated with a maturing medium. Despite the ghost of 2023 following them into the new year, heads of podcasts at five companies were optimistic about 2024 when speaking with Digiday, sharing positive signals of continued audience growth, new advertising dollars coming into the medium and opportunities to expand shows into franchises.
More About Advertising
JANUARY 2, 2024
Accountants Moore Kingston Smith have been looking into which UK agencies and agency execs earn the most and top agency outside the big quoted ad holding groups is Wieden+Kennedy London with fee income per head of a dizzying £290,164. MKS reckons £110,000 – £130,000 is a pretty decent performance. W+K says this is because the … The post Mother, Wieden+Kennedy and VCCP among agency top payers according to new research first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 2, 2024
Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser, […] The post Don’t Talk Yourself Into A Downturn In 2024 appeared first on AdExchanger.
Digiday
JANUARY 2, 2024
For many brands, gaming is still an experimental marketing channel — but Gillette is all-in on the sector going into the new year. Gillette is in the midst of a push into the gaming community, in large part via a marketing campaign the shaving brand has dubbed “Hit Reset with Gillette.” The campaign includes collaborations with a network of gaming streamers and influencers, a sponsorship of Twitch’s Twitch Rivals content series and a partnership with November’s Esports Awards. “It was a fa
Exchange Wire
JANUARY 2, 2024
From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [.] The post Predictions 2024: Social appeared first on ExchangeWire.com.
Digiday
JANUARY 2, 2024
Ad spending is bouncing back, but TV advertising isn’t sharing the spotlight. Despite broadcasters’ efforts to revamp and embrace new technology, their attempts seem to be falling short. TV ad spending in the third quarter made that all too clear. Warner Bros, Discovery, Comcast, Fox, Paramount — all these big players experienced significant dips in ad spending.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JANUARY 2, 2024
Nobody in the northern hemisphere seems to like January very much (apart from those with ski chalets and the UK’s HMRC which looks forward to raiding our bank accounts) so some advertisers will be vying for a positive message. Sportswear brand Asics thinks we should get out more so London agency AGIT8, home to former … The post AGIT8 crafts Asics inkblot call to arms for gloomy January first appeared on More About Advertising.
Digiday
JANUARY 2, 2024
The problems with investing media dollars through programmatic means are well documented , the most recent example being the ANA’s study released in December. Still, despite these issues, the marketing and media worlds continue to invest more and more via programmatic means. Why is that? One media agency network, Omnicom Media Group (OMG), argues it’s just a matter of paying attention to the problems and being more careful in how you invest your clients’ dollars programmatically.
Martech
JANUARY 2, 2024
Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.
All About Advertising Law
JANUARY 2, 2024
On December 20, 2023, New York Attorney General Letitia James filed a Petition in state court alleging Sirius XM Radio’s autorenewal practices violated New York’s autorenewal law. In the lawsuit, New York alleges that Sirius XM, an audio entertainment company headquartered in New York, made it difficult for customers to cancel their subscriptions. New York’s automatic renewal law requires any business that makes an automatic renewal offer or continuous service offer to provide a cost-effective,
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
JANUARY 2, 2024
After a year of turmoil at X, 2024 began with another blow for the company formerly known as Twitter, as Fidelity, one of its chief investors, marked down its investment in the social media firm. The mutual fund wrote down the value of its stake by $2.85 billion, meaning the valuation now stands 71.5 percent below its original value. Fidelity was a major contributor to Elon Musk’s $44 billion acquisition of Twitter in 2022, when it spent $19.2 million to buy a stake in the business.
Digiday
JANUARY 2, 2024
This week’s Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2024. The year-in-preview YouTube as streaming’s pied piper, the rise of AI-generated influencers and more The year-in-preview Happy New Year. How happy this year will be for the TV, streaming and digital video industry will remain to be seen, though.
AdvertiseMint
JANUARY 2, 2024
Do you want to buy followers on Instagram? Building a substantial follower base is a key metric for success on Instagram. As the quest for popularity intensifies, Instagram users may explore different strategies. One option that often comes up is to buy followers Instagram. This blog post will explore everything about buying Instagram followers. What are Instagram Followers?
AdPushup
JANUARY 2, 2024
Native video ads are one of the crucial elements of a successful advertising strategy. It’s essential to execute it correctly to enhance engagement and effectively reach your desired audience. In a landscape where attention spans are diminishing, and ad blockers are prevalent, brands face challenges in conveying their message. However, native advertising has proven to [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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