Martech Series

DECEMBER 25, 2022

AesirX release their ground-breaking MetaVerse CMS to the Open Source Community, with privacy-first technology and Web2+Web3 integrations. This includes Concordium blockchain zero knowledge ID for added security and privacy. AesirX MCMS comes as number 6 out of 20 AesirX Solutions in two years to help all businesses gain access to free or lower-entry-price technology to help them evolve and to democratize technology to the world.

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Digiday

DECEMBER 25, 2022

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Agencies have a lot to be thankful for this year as the industry heads into 2023 – including revenue growth. A Digiday+ Research survey of 73 agency professionals this month revealed that the optimism agencies carried into 2022 came to fruition in the form of revenue increases this year.

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Martech Series

DECEMBER 25, 2022

The platform is making it fun to create avatars and add to them with powerful editing tools. Picsart , the world’s leading digital creation platform, announced the launch of its newest generative AI feature, AI Avatar. The trend of generating personalized avatars using artificial intelligence continues to grow and Picsart is now offering the technology to its millions of creators, alongside a host of unique best-in-class editing tools and community right in the platform.

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Digiday

DECEMBER 25, 2022

Only a month ago, longtime media veteran Jacki Kelley received a vote of confidence from her boss, Dentsu Group CEO Hiroshi Igarashi, when he asked her to handle the vital role of global chief client officer, on top of her current duties as CEO of Dentsu Americas. The task was given to her amidst a restructure at the agency holding company that saw the Dentsu Japan mothership become one with Dentsu International, which represented the rest of Dentsu’s operations across the globe.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech Series

DECEMBER 25, 2022

As a financial services customer experience leader, LendingPoint adds Chief Experience Officer to its Executive Leadership Committee. LendingPoint , the AI-driven CreditTech platform that provides one-stop financing solutions for consumers, e-commerce and point of sale partners, and lending institutions, announced today that Amanda Flashner has been promoted as the company’s first Chief Experience and Communications Officer.

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Communications Finance MarTech Retail 84

Digiday

DECEMBER 25, 2022

There are many misconceptions about the advertising slowdown — what the numbers are, what the impact is, and what marketers want to do about it. Below are some of the most common misconceptions that we at Digiday encounter. Ad dollars have been swept up by economic headwinds. A cursory glance at the big headlines over the last year paint a picture of ad spending dragged down by all that ails the economy.

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Bhatnaturally

DECEMBER 25, 2022

It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their [.]. The post Best creative ads of 2022: Part – 1 appeared first on Bhatnaturally.

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Advertising 59

Martech Series

DECEMBER 25, 2022

Global Metaverse Market is estimated to reach USD 1442.5 billion by 2032 with a CAGR of 38.9%: SPER Market Research. According to SPER Market Research , the Market needs practical methods or channels to make online contact more realistic as more people started working from home and attending classes online. Its importance to both consumers and businesses grew as a result of the pandemic.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory. MonetizeMore’s publishers have even benefited from other services, like revenue management, ad optimization, and others, in addition to AdX.

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Martech Series

DECEMBER 25, 2022

The majority of large companies take advantage of the end of the year season to promote their services and products, and Out-Of-Home Media is one of the smartest options for that. Hence, OPPO partnered with UPFRONT advertising agency, to launch its nationwide Outdoor Media Campaign. A truly NATIONWIDE OOH Campaign. We all agree that randomness cannot bring success to advertising campaigns especially when it comes to Outdoor Media.

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Media MarTech Advertising Agency 72

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Advertising

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 29th, 2022 Gaming is one of the strongest verticals out there when it comes to site monetization. Oftentimes, these sites have high engagement rates and users tend to spend a lot of time on the pages. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs.

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Martech Series

DECEMBER 25, 2022

BigBear.ai , a leader in AI-powered analytics and cyber engineering solutions, today announced that on December 20, 2022 it received written notice from the New York Stock Exchange (“NYSE”) that it is not in compliance with the continued listing standards set forth in Rule 802.01C of the NYSE Listed Company Manual that requires listed companies to maintain an average closing share price of at least $1.00 over a consecutive 30 trading-day period (the “Notice”).

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