Mon.Jul 11, 2022

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Lil’ Sweet Slidin’ Out on His Knees: The Story of Dr Pepper’s Biggest Mascot

Adweek

You never really see him coming. One moment, you're standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you're craving a fizzy beverage with just a hint of sweetness. That's when he emerges from the shadows (or a pool, or maybe a cake).

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Using AI to improve customer experience and customer journey orchestration

Martech

Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. “And if you think about why this fails, it’s because most of what we push, and when we push it, has no real relevance to the consumers.”.

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Twitter Unmentioning Option Now Available Globally

Adweek

Twitter's newest feature release may come in handy for some of its own employees in their efforts to comply with the company's mandate to not tweet about the Elon Musk acquisition chaos. The Unmentioning option that the social network began experimenting with in June 2021 and ramped up testing of in April is now available.

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How Much Do You Really Know About Monosodium Glutamate?

AdPulp

Americans pour mountains of salt onto their food. We also reflexively say, “No, thank you,” to Monosodium Glutamate, which could lower one’s salt intake. We’ve been saying no to MSG for decades, but why? According to one of MSG’s leading manufacturers—Ajinomoto—MSG’s bad reputation is both undeserved and rooted in racism.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Pinterest Says Its Ban on Weight Loss Ads Is Working

Adweek

Pinterest said searches on its platform containing "weight loss" are down 20% since it implemented its ban on ads containing weight loss language and imagery in July 2021. The platform released its Global Body Neutrality Report, saying that Pinners are instead coming to Pinterest in search of healthy habits, with searches for quick and healthy.

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Creating the future of AR with Niantic and 8th Wall

Marketing Dive

Niantic is taking things a giant leap further: leading the world in augmented reality development.

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How to tell a story with data and elevate your client reporting

Martech

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, stories sell — whether you’re explaining s a product or, in your case, a data set. Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, an

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St-Germain’s Meteoric Rise to Become ‘Bartender’s Ketchup’

Adweek

To the enduring benefit of cocktail lovers everywhere, Robert J. Cooper was not a man who gave up easily. Fifteen years ago, the 31-year-old approached his father with the idea of creating a liqueur made from elderflowers, a flavorful but fickle ingredient he'd first tasted in a cocktail in London's storied Hakkasan Chinese restaurant. His.

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The Future Of Google Analytics Is Server-Side – Here’s Why

AdExchanger

Hugo LoriotPartner“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The annual Cannes Festival has elevated France’s reputation in advertising and marketing technology over the last several decades.

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Pete Davidson Loans His Face (and Other Parts) to Manscaped as Its Newest Partner

Adweek

Using a brand faithfully doesn't necessarily qualify you to be a spokesperson. In this case, however, the experience might really come in, uh, handy. Grooming and lifestyle brand Manscaped has tapped comedian Pete Davidson for a four-year brand partnership deal. But based on the 30-second spot announcing the new team-up, things aren't off to the.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get The Net Netflix isn’t just vetting third-party vendors for its pre-launch ad business (though it is vetting vendors, to be clear). The streaming leader is on the hunt for an executive to lead its incubating advertising business, The Wall Street Journal reports. . Continue reading » The post Netflix Seeks Top Exec For Its Ad Business; Facebook Shifts Algorithm To Mimic TikTok appeared first on AdExchanger.

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LimeWire Is Back—but Not the Way You Remember It

Adweek

If you were a teen in the early 2000s, you likely remember LimeWire. For some millennials, it was their first introduction to music, as the peer-to-peer file-sharing service allowed users to download and upload songs, videos and images--sometimes illegally. After LimeWire was shut down in 2010 because of a legal battle with the Record Industry.

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Hot Off the Press

MNTN

We’re already almost halfway through July and you may be thinking, “Wait! Where did Q2 come from?” Summer is in full swing, and the MNTN content team has been working hard to cover everything from seasonal strategies, to the (literal) rise of Connected TV to new heights as new deals emerge between media brands and airlines. Next up, with a recession seemingly on the horizon, consumers and advertisers alike are turning to ad-supported streaming to save on costs and capitalize on high-quality inve

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Topgolf Is Going Beyond the Driving Range and Onto the Green

Adweek

When Geoff Cottrill first arrived at Topgolf last August, the company's driving range-style game facilities featuring shot-tracking technology and on-premises restaurants were already a hit with casual players. This year, Cottrill and Topgolf just need to follow through on that success. Topgolf has 71 locations in the U.S. (with another six slated to open this.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to boost sales with holiday SMS marketing

Marketing Dive

This next holiday season, get the open rates, clicks and personalization only SMS can deliver.

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Steven Wolfe Pereira Joins 3Pas Studios as Chief Business Officer

Adweek

Multimedia company 3Pas Studios has appointed Encantos co-founder Steven Wolfe Pereira to its newly created role of chief business officer. According to the company, Wolfe Pereira will lead its day-to-day operations, new business development and strategic partnerships. He will report to 3Pas Studios co-founder and CEO Ben Odell and co-founder Eugenio Derbez as the company.

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HubSpot’s June releases: The manager’s guide

Martech

HubSpot’s been busy, but we’re betting you’ve got vacation on your mind. Here’s what you need to know about the June releases. Details are below: Launching a new site? HubSpot wants you! Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. iOS 15 really messed with open rates.

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The Modern Agency CEO Must Lead With Empathy

Adweek

The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. The CMO position keeps morphing and adding responsibilities (or is being dropped altogether), heads of HR have become chief people officers, and there are more CSOs and COOs.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Google offers adtech unit changes to fend off antitrust lawsuit

Martech

Google is offering to spinoff its adtech unit to avert a possible federal antitrust lawsuit. However, the suggested change would only move the division to parent company Alphabet — not sell it off entirely, The Wall Street Journal reports. The adtech unit could be worth more than $200 billion, depending on what assets are involved. . However, the government may not view this as a significant enough difference.

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You Can’t Pause Your Brand. Is It Ready for an Economic Downturn?

Adweek

As we face the perfect storm of war, rising energy prices, plummeting valuations, stagflation and consumer belt-tightening, it's clear there are few safe havens from the turbulence. Business leaders are under pressure to act decisively. "Brand investment" is rightly being scrutinized, but the majority of the conversation is focused on heated debates about cutting advertising.

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Publishers Aren’t Sweating The Migration From Universal Analytics To Google Analytics 4

AdExchanger

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going forward. But publishers that spoke to AdExchanger about their migration plans aren’t feeling the same pressure as with, say, preparation for third-party cookie deprecation, Google’s other.

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Playboy Will Open a Virtual Mansion in the Metaverse

Adweek

Playboy's iconic party mansion will soon have a home in the digital realm. The media company is set to launch a virtual version of the real-life building on metaverse platform The Sandbox as it continues to flesh out a strategy around what proponents say is the next iteration of the internet, or web3. The MetaMansion.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Webinar: Reimagine your customer experience strategy

Martech

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “ Use Data to Create Next-Level Customer Experiences at Scale, ” presented by MoEngage.

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Swedish Ad Evokes the Uncertainty of an Undelivered Text for Ukrainian Refugees

Adweek

As the war for Ukraine escalates after almost five months, displacing over 6.1 million people in the country, the United Nations High Commissioner for Refugees (UNHCR) has released a campaign to highlight the feeling of families separated by war and drive donations of support. With men forced to remain in the country by law to.

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MarTech Replacement Survey: Which features are important to marketers?

Martech

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking for? Let’s take a deeper dive. Integrations are key. There are three ways to go with your marketing technology stack. Build a set of fully integrated solutions that can communicate with each other and readily share data.

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Caramilk Hires Enthusiastic Aussies as Walking, Talking Human Ads

Adweek

Vegemite, wool, The Wiggles--Australia has many exports, but Cadbury is on a mission to generate hype around one and one only: the Caramilk chocolate bar. Having brought the snack to U.K. shores for the first-time last year, the Mondelez-owned brand has come up with a novel way to generate interest among Brits this summer--by enlisting.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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IPG looks to streamline brand integrations in entertainment

Marketing Dive

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

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The Atlantic Digitizes Its 165-Year-old Archive, Unlocking Potential IP

Adweek

The Atlantic announced Monday morning that it has completed the nine-month project of digitizing its archive of more than 1,900 print magazines, a portfolio of writing that dates back to the founding of the magazine in 1857. The archive contains original works from American authors and thinkers, including Ernest Hemingway, Sylvia Plath, W.E.B. DuBois, Robert.

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AdExplainer: What Is Server-Side Ad Insertion (SSAI)?

AdExchanger

One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. It can be used in any connected or over-the-top (OTT) video environments, including social, but most of. Continue reading » The post AdExplainer: What Is Server-Side Ad Insertion (SSAI)?

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Adweek Podcast: Yeah, This is Probably Griner’s Last Episode

Adweek

On his last episode as host of Yeah, That's Probably an Ad, Adweek's former international editor David Griner is joined by Tim Nudd, editor in chief of the Clio Awards, to discuss the origins of the podcast, Griner's humble beginnings at Adweek and Tagline, Tim's podcast about the making of great ads. Later, Griner sits.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.