Wed.Sep 21, 2022

Patagonia Climbs Into Lead for Purpose-driven Companies to Follow

Adweek

Sports metaphors are often the stuff of narrative clich?s, s, but in the wake of Patagonia founder Yvon Chouinard's announcement last week that the company would transfer its full ownership to a nonprofit trust, a climbing metaphor is apt.

236
236

Be Metallica, Not The Eagles …

Rob Campbell

I was recently in a client meeting where we had a discussion about ‘scale’ The person in question was suggesting – as many do – that the only way to achieve it was to make sure you offer something for everyone.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How Abbott Elementary and Ghosts Are Avoiding Sophomore Slumps

Adweek

For two hit comedies, a sophomore slump is no laughing matter. Both ABC's Abbott Elementary and CBS' Ghosts were major successes in their first seasons for their respective networks. The CBS comedy averaged 8.4

The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2

AdExchanger

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 UID2) IDs. These IDs can be used to buy programmatic ads. The evolution of ad tech and martech is toward more and more first-party.

The Parent Company Melds Cannabis and Gaming Worlds With FaZe Rain Collaboration

Adweek

Cannabis and celebrities go together like blunts and snacks, with movie stars, rappers, rockers, TV hosts and other famous faces crowding into the space.

229
229

Tripadvisor pushes beyond banner ads with data-driven content studio

Marketing Dive

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers

An Animated Steve Aoki Beckoning Travelers to Los Angeles Is ‘Now Playing’

Adweek

Los Angeles Tourism has launched its first new ad campaign since April 2021, when it welcomed vaccinated visitors with the message, "Your comeback starts here."

219
219

More Trending

New Initiative ‘Voices’ Celebrates the Brazilian Platforms Driving Real Industry Inclusion

Adweek

The power of diversity and inclusion in the ad industry holds significant value beyond morality--it is a gateway to sharing better stories and driving culture.

219
219

Mike’s Hard Lemonade pays consumers to take PTO

Marketing Dive

Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle

Wanna Play? Elysian Brewing Debuts Chucky-Inspired Pumpkin Beer for Halloween

Adweek

It's all fun and child's play until a 34-year-old killer doll decides to let loose inside a brewery. Luckily, Elysian Brewing can turn just about any moment into an opportunity to make a new, holiday-ready beer.

219
219

YouTube Opts for 45 Percent Revenue Share on Shorts Ads

VideoWeek

YouTube today announced new details around its gradual introduction of advertising on Shorts, announcing a revenue share model whereby creators will be given 45 percent of revenues generated by ads on Shorts.

California’s New Age Verification Rule May Expose Its Vulnerable Population 

Adweek

California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services, products or features accessed by children to install guardrails for users under 18.

Why A 1% Change In Online Grocery Sales Matters; Hollywood Stars Must Learn To Love Ad Rev-Shares

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Growthery Category Online grocery sales ticked down 1% in August compared to a year ago, according to an annual tracker from Brick Meets Click. But there’s a lot going on in that 1%.

Here’s Why Capri Sun’s Latest Campaign Looks Like a Steamy Romance Novel

Adweek

A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy.

For TV, GRPs Are Out, And Impressions Are In

AdExchanger

As TV viewership behavior has evolved, both buyers and sellers were increasingly forced to deal with digital inventory (CTV).

Twitch to Bring Premium Subscription Revenue Share More in Line With the Standard

Adweek

Twitch president Dan Clancy revealed a change to the streaming platform's subscription revenue share program that will bring the terms currently enjoyed by the roughly 10% of premium streamers more in line with the remainder of the community.

219
219

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

AdExchanger

Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers.

Havas Bolsters Ecommerce Arm With Expert Edge Acquisition

Adweek

With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K.

Connecting The Dots With Walmart Connect

AdExchanger

A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category.

Political Ads Were Already a No-Go, But TikTok Cracks Down on Fundraising

Adweek

Fundraising for your political campaign? Not on TikTok. The video creation platform updated its policies on political accounts Wednesday, with the midterm elections in the U.S. just weeks away.

The FTC Spells Out Why It Zeroed In On Kochava

AdExchanger

Alvaro BedoyaCommissioner, FTCIn the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a location data business.

Nestlé Brand Is Latest to Venture Into Brave New World of AI Art Direction

Adweek

The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers.

Clean Rooms May Not Be As “Clean” As Advertisers Think

AdExchanger

Drew SteinCEO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent.

Ogilvy Continues Hot Streak, Snagging H&R Block Without a Formal Review

Adweek

Filing taxes is typically one of the biggest financial moments of the year for most people. It's a moment that H&R Block thinks it can build on to reposition itself as a company that inspires consumers to have more financial confidence.

208
208

How Programmatic Can Scale Buying On Diverse-Owned Media

AdExchanger

Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story.

Media 69

WhatsApp, NBA Superstar Giannis Antetokounmpo Team Up on Short Film

Adweek

National Basketball Association superstar Giannis Antetokounmpo of the Milwaukee Bucks became WhatsApp's first-ever global brand partner at the NBA All-Star Game in February, and that partnership resulted in the release of a short film Wednesday.

Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok

Digiday

Much has been written about how the almighty algorithm shapes our taste in everything from food and music to movies and books, but Penguin Random House is leaning into TikTok’s major #BookTok trend to help users discover titles and engage with fellow readers.

TikTok: How to Use TikTok Now

Adweek

TikTok recently began testing its BeReal clone, TikTok Now, which encourages creators to share a live look at their lives once per day. TikTok will send users a notification once per day, and users will be encouraged to share their TikTok Now post within three minutes of receiving the notification.

207
207

Teads breaks into CTV, aiming to reach 2 billion users

Digiday

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. Digiday has learned.

Twitch Tightens Policies on Gambling Streams

Adweek

The streamers spoke, and Twitch listened: The Amazon-owned streaming platform updated its policies to remove gambling sites. A scandal that came to light last weekend involving U.K.-based

207
207

Relative Insight Opens New Office in Philadelphia

Martech Series

Growing text analytics software company continues expansion into the United States with the addition of a national sales office. Relative Insight, a comparative text analytics software company, announced the opening of its new Philadelphia office.

Creative Flavor: Adriana Laroche Turned an Old Idea Into a New Fight Against Fake News

Adweek

The art of building a decent pitch deck doesn't necessarily come naturally to every aspiring creative. But for Miami-based senior art director and latest Creative Flavor honoree Adriana Laroche, the ability to create an informative visual is something that she developed rather early.

207
207

Metatron Inc. Signs Contract to Complete Its First Artificial Intelligence Technology Acquisition

Martech Series

Metatron Inc., a mobile and web technology pioneer having developed over 2,000 apps on iTunes and Google Play, is pleased to announce that the Company has signed final agreement paperwork with Geek Labs Limited to complete Metatron’s first acquisition of artificial intelligence technology.

Costa Coffee Taps Wunderman Thompson to Drive Global Growth

Adweek

British chain Costa Coffee has appointed Wunderman Thompson as its global agency of record for brand strategy. The WPP agency will also serve as the brand's creative agency in the U.K, taking over from BBH London, which was working with it on a project basis.

Agency 196

Vice News looks to Twitch, TikTok to develop audience trust and engagement

Digiday

Vice News is prioritizing its social media efforts on TikTok, Twitch and Instagram to build trust and grow its “core audience” of 18-to-35-year-olds, according to Katie Drummond, svp of global news and global editor-in-chief of Vice News.

10 Best Lead Generation Tools to Drive High-Quality Traffic in 2023

Single Grain

61% of marketers consider generating more traffic and new leads to be their biggest challenge. And it doesn’t help that most of your first-time website visitors never come back. So what’s a marketer or sales rep to do? Use lead generation software — that’s what!

How to make the time to solve marketing problems

Martech

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work.