Adweek
SEPTEMBER 21, 2022
[Sensitive content: This article discusses gun violence] There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you're satisfied with that state of affairs, a new public service announcement has a message for you. By all means, stay silent. The 90-second ad--which.
AdExchanger
SEPTEMBER 21, 2022
While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a surprise, it nonetheless sent another ripple throughout the ecosystem. As we enter a future focused on restoring consumer trust, the past few years have seen a ton of changes to the digital advertising landscape, writes Mark Pearlstein, CRO of Permutive.
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Adweek
SEPTEMBER 21, 2022
Filing taxes is typically one of the biggest financial moments of the year for most people. It's a moment that H&R Block thinks it can build on to reposition itself as a company that inspires consumers to have more financial confidence. H&R Block needs consumers to be considering the brand year-round instead of just during.
AdExchanger
SEPTEMBER 21, 2022
Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point to determine its value. The price is negotiated.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 21, 2022
The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers. Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt.
AdExchanger
SEPTEMBER 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 21, 2022
A podcast interview withJeff ClarkVP, Product and AnalyticsJeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major opportunity in the booming retail media category. Clark, who’s now Walmart Connect VP of. Continue reading » The post Connecting The Dots With Walmart Connect appeared first on AdExchanger.
Adweek
SEPTEMBER 21, 2022
TikTok recently began testing its BeReal clone, TikTok Now, which encourages creators to share a live look at their lives once per day. TikTok will send users a notification once per day, and users will be encouraged to share their TikTok Now post within three minutes of receiving the notification. Each TikTok Now post can.
AdExchanger
SEPTEMBER 21, 2022
Advertisers are making headlines left and right with commitments to support diverse-owned media. But getting those commitments to actually scale is another story. On Wednesday, Group Black, a collective that represents 200 Black-owned media publishers, announced a partnership with Magnite to help scale Black-owned inventory by making more of it available programmatically.
Adweek
SEPTEMBER 21, 2022
National Basketball Association superstar Giannis Antetokounmpo of the Milwaukee Bucks became WhatsApp's first-ever global brand partner at the NBA All-Star Game in February, and that partnership resulted in the release of a short film Wednesday. Naija Odyssey, a four-chapter short film narrated by Antetokounmpo and his mother, debuts in select markets on Amazon Prime Video.
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AdExchanger
SEPTEMBER 21, 2022
Alvaro BedoyaCommissioner, FTCIn the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a location data business. And it arguably has (well, had) a lower profile than SafeGraph, for example, which has been excoriated.
Adweek
SEPTEMBER 21, 2022
As laudable as efforts might be, eco-marketing might not be working as it should. And here's why. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. Consequently, over the last decade, we have seen brands respond to environmental challenges through the evolution and innovation.
Marketing Dive
SEPTEMBER 21, 2022
Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.
Adweek
SEPTEMBER 21, 2022
Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Since then, as home furnishing sales cool down amid rising inflation and a cost of living crisis, retailers have had to find new ways to stand.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech Series
SEPTEMBER 21, 2022
DemandScience Becomes the Official B2B Data Partner of One of the Most Successful Franchises in Sports. DemandScience , a global B2B data company that partners with customers to upgrade their sales pipelines, announced it is now the Official B2B Data Partner of the New England Patriots, one of the world’s most iconic and successful teams in professional sports.
Adweek
SEPTEMBER 21, 2022
The streamers spoke, and Twitch listened: The Amazon-owned streaming platform updated its policies to remove gambling sites. A scandal that came to light last weekend involving U.K.-based streamer ItsSilker scamming money from fellow Twitch streamers to pay off gambling debts led high-profile streamers including Ludwig, Mizkif, Devin Nash, Hasan Piker and Pokimane to threaten to.
Martech
SEPTEMBER 21, 2022
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: CDP must-haves for your budget appeared first on MarTech.
Adweek
SEPTEMBER 21, 2022
The art of building a decent pitch deck doesn't necessarily come naturally to every aspiring creative. But for Miami-based senior art director and latest Creative Flavor honoree Adriana Laroche, the ability to create an informative visual is something that she developed rather early. "Since I was little, I've been drawn to colors, building collages and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
SEPTEMBER 21, 2022
TuneIn, the world’s leading live streaming audio service, announced a partnership deal with Bleav. Bleav distributes one of the largest libraries of sports and culture shows in the world, with former pro athletes as hosts. Bleav’s sports content fans can now access shows in a unique live-style linear format. This will allow them to discover new content in real-time, allowing listeners to go back and listen on-demand to the programming that piques their interests the most.
Adweek
SEPTEMBER 21, 2022
With Euromonitor pitting the global e-commerce market to expand by $1 trillion by 2025, Havas Group has acquired consultancy Expert Edge to boost its credentials in the space. The London-based business will bolster Havas Market, the network's dedicated shopping agency which first launched in the U.K. back in 2020--and has since expanded into an additional.
Martech
SEPTEMBER 21, 2022
CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in 2021. The addition of CTV shows how far retail media businesses have come in supporting omnichannel campaigns for brands.
Martech Series
SEPTEMBER 21, 2022
VP of Sales Mike Muhlfelder Shares Integration Best Practices to Help Retail SMBs Meet Digital Transformation and Customer Satisfaction Goals. Jitterbit, the API transformation company, will present a session this week at Meet Magento New York entitled, “How Retail SMBs Can Meet Digital Transformation and Customer Satisfaction Goals,” led by Mike Muhlfelder, Jitterbit’s vice president of sales, North America.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
SEPTEMBER 21, 2022
A lot has been written about Steve Jobs. Hell, I’ve done a lot of it myself … however generally, everything said about the man is always about his genius. That makes sense, because he was one, but rarely do you hear the human side of Jobs. Sure, there’s his university speeches and occasionally his corporate ones , but there’s not often anything that reveals a sense of humour.
Martech Series
SEPTEMBER 21, 2022
Barrier to getting real value from data isn’t budget or technology –– it’s the people. Economic uncertainty raises need for faster access to reliable data to drive business impact. Talend, a global leader in data integration and data management, released the results from its second annual Data Health Barometer, a survey conducted globally among nearly 900 independent data experts and leaders.
More About Advertising
SEPTEMBER 21, 2022
Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals, satisfied suppliers and, of course customers – who don’t much resemble Waitrose’s legendary middle class lot. Maybe the latter are still pissed off about Waitrose’s clumsy app-based customer loyalty scheme (it takes about five minutes.
Martech Series
SEPTEMBER 21, 2022
Customer Intelligence combined with Total Expert’s customer journey automation lauded as best-in-show by a panel of industry experts for its ability to drive deal flow for lenders by pairing borrower intent with intelligent automation. Total Expert , the only CRM and customer engagement platform purpose-built for modern financial institutions, has been named the winner of the Innovation Challenge, sponsored by LendingTree, at the 2022 Digital Mortgage conference in Las Vegas, Nevada.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
SEPTEMBER 21, 2022
Not On The High Street is trying to turn itself into an all-year resource, as opposed to traditional “gifting occasions,” in the debut campaign from New Commercial Arts. The new theme is ‘Celebrate Life.’ Not On The High Street – Celebrate Life from NCA London on Vimeo. Brand and creative director Lorna Brown says: “Not.
Martech Series
SEPTEMBER 21, 2022
Growing text analytics software company continues expansion into the United States with the addition of a national sales office. Relative Insight, a comparative text analytics software company, announced the opening of its new Philadelphia office. The office is the company’s second location in the United States. Headquartered and founded in Lancaster in the United Kingdom, the company also has offices in London and New York.
More About Advertising
SEPTEMBER 21, 2022
Star French footballer Kylian Mbappé has refused to turn up to a photo shoot organised by KFC, one of the French Football Federation’s official partners. He reportedly doesn’t want to endorse fast food or gambling. KFC is considering legal action, and has accused Mbappé of having a youthful tantrum. The Paris St Germain forward, who. The post KFC threatens legal action after Mbappé pulls out of French team photoshoot first appeared on More About Advertising.
Martech Series
SEPTEMBER 21, 2022
Combination of 605’s rich linear data and Conviva’s digital streaming data pipeline to provide a complete, converged and de-duplicated view of media consumption in U.S. ? households today. 605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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