Adweek
JUNE 8, 2022
As the Boston Celtics hope to capture their 18th championship in franchise history in this year's NBA Finals, small businesses will be at the heart of the team's story thanks to a multi-year partnership with jersey patch sponsor Vistaprint. The marketing connection between the Celtics and Vista--the parent brand of Vistaprint, rebranded after the acquisition.
Martech
JUNE 8, 2022
While many big brands test virtual storefronts , NFT drops and other metaverse activations , what does this mean for B2B marketers? The B2B playbook will evolve to include some version of the same strategies. After all, B2B marketers have been adapting all kinds of consumer marketing channels, from video to social, even using B2B influencers. Here are some metaverse entry points where B2B organizations can become early adopters.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 8, 2022
There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton. These are all very clear status symbols. And while Hollywood darling Chrissy Teigen is reportedly a fan of Velveeta, the 104-year-old cheese product has until now been more closely.
AdExchanger
JUNE 8, 2022
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters' Ops conference in New York City.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 8, 2022
Burger King Austria's attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of "rainbow washing" with an initiative described as "tone deaf" and "lazy" by social media users in response to its promotion. Having announced the release of "The Pride Whopper".
Marketing Dive
JUNE 8, 2022
Leveraging Catalina’s measurement capabilities, a campaign with Dole Fresh Foods delivered an 8% sales lift and an 8.5% increase in category share.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
JUNE 8, 2022
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that 'crops up' when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise … The post Marketing strategy vs tactics – why the difference matters appeared first on Smart Insights.
Adweek
JUNE 8, 2022
Rihanna's Savage X Fenty lingerie and sleepwear brand has always embraced inclusivity by offering extensive options for a wide range of sizes and body types. These values made it a natural fit for creating a line themed to Pride, which it did in 2021. Now, the brand is continuing its commitment to LGBTQ+ communities with.
Martech
JUNE 8, 2022
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to track users for targeting, personalization and attribution; and most recently, Google’s announcement that they are planning to follow Apple’s lead and pull the plug on targeting across Android devices.
Adweek
JUNE 8, 2022
For most marketing teams, there's a wall separating brand marketing and performance marketing. But that wall is crumbling, and it's coming down faster now. The ones leading the demolition will build in its place this decade's generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
VideoWeek
JUNE 8, 2022
Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business. “The Equativ name reinforces the equal way in which the company treats c
Adweek
JUNE 8, 2022
Google announced Wednesday it's tightening its verification process for advertisers promoting financial services in an effort to fight financial fraud and scams. The policy will roll out in Australia, Singapore and Taiwan this month. For most countries where advertisers promote financial services, Google requires information like hidden fees to a service or a minimum and.
Marketing Dive
JUNE 8, 2022
The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.
Adweek
JUNE 8, 2022
The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business. Those productive seven years saw a new catch phrase created for the beverage, a return.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 8, 2022
With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. It also announced a series of new partnerships, with the partners set to debut new apps on the Salesforce AppExchange. NFTs for Commerce.
Adweek
JUNE 8, 2022
White Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cin?ma v?rit?, this time with a streetwear twist, to introduce its new lemonade hard seltzer. The work, from agency VCCP NY, stars "three innovators at work on their craft" in music, fashion and sports, set to the upbeat TikTok hit.
AdExchanger
JUNE 8, 2022
As clients look for alternatives to third-party cookies, ad agency Dentsu can steer them to its in-house Contextual Intelligence tool, which launched today. Although contextual targeting is often considered inferior to demographic or behavioral targeting, it can drive performance. Jewelry retailer Pandora piloted the tool during the 2022 Valentine’s Day season.
Adweek
JUNE 8, 2022
There aren't too many objects you can see on display at New York's Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team--whose ethos held that post-war living spaces should be simple, beautiful and comfortable--made.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JUNE 8, 2022
Email security / encryption platform and Gradient’s Synthesize integration platform sync up through the Synthesize vendor program. Mailprotector and Gradient MSP have joined forces through Gradient’s Synthesize vendor integration program. This integration automates the billing reconciliation process for MSPs, making it easier than ever to make sure MSPs are getting paid for the services that they are charging for—and it’s working.
Adweek
JUNE 8, 2022
Who doesn't remember Kmart? At its height, Kmart was the second-largest retailer in the United States, operating 2,400 stores with 350,000 employees. The company was generating around $37 billion a year in sales, ranking 2nd to Sears. But by 1990, it would see a tectonic shift, with its fortunes beginning to change. Find out how.
Ad Badger
JUNE 8, 2022
SUBSCRIBE Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we. Read More How to Send Google Ads Traffic to Your Amazon Listing (Classic) [PPC Den Podcast]. The post How to Send Google Ads Traffic to Your Amazon Listing (Classic) [PPC Den Podcast] appeared first on Ad Badger.
Adweek
JUNE 8, 2022
Embracing the darkness, heavy rock festival Copenhell is promoting its partnership with Carlsberg-owned beer brand Tuborg with the release of a terrifying film that would celebrate the beer its own style. The event, which takes place over four days in the center of Copenhagen, Denmark, describes itself as "the widest metal party in the north.".
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JUNE 8, 2022
EnsembleIQ’s Path to Purchase Institute, which serves the needs of brand manufacturers, retailers, agencies and solution providers in the commerce marketing industry, today unveils a research report focused on Gen Z purchasing power. When it comes to social commerce, Instagram takes the top spot with 38% of Gen Z shoppers ranking it as their preferred platform for making in-app purchases.
Adweek
JUNE 8, 2022
UK-founded international coffee chain Pret A Manger has unveiled a freshly-brewed brand purpose and visual identity to reflect its move into new global markets--and highlight its ongoing digital transformation. The high-street business said its new mission will be to "make every day a little brighter for customers," with a vision to "spread joy at every.
Martech Series
JUNE 8, 2022
Aqfer , a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and anonymized data. The partnership gives Aqfer’s clients and their customers access to Adstra’s Conexa Enterprise Identity Platform and Adstra’s wealth of identity, attribute, and audience data, all of which will help Aqfer’s clients and their customers augment their existing i
Adweek
JUNE 8, 2022
Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart's virtual world. Top line The announcement is tied to State Farm's 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Frequence
JUNE 8, 2022
In the digital advertising space, there are so many puzzle pieces when it comes to selling and distributing content. From third-party applications to omnichannel reporting, how do you put all those pieces together?
Adweek
JUNE 8, 2022
LinkedIn Wednesday introduced Business Manager, calling it a centralized platform that will enable members who work at large agencies and enterprises to manage ad accounts, businesses they work with, pages and people. Vice president of product Gyanda Sachdeva wrote in a blog post Wednesday, "As 'The Great Reshuffle' lingers on and key decision makers are.
Exchange Wire
JUNE 8, 2022
Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [.]. The post Smart AdServer Rebrands as Equativ appeared first on ExchangeWire.com.
Adweek
JUNE 8, 2022
What does a successful brand look like today, and how will it look tomorrow? As companies constantly evolve their models, values, priorities and strategies, it can be overwhelming for marketers. So how can brands keep pace?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
323 
Let's personalize your content