Adweek
JANUARY 19, 2023
Uber, the technology-led transportation business, has been supporting communities around the world in various ways, from anti-domestic violence initiatives to vaccine drives. But with its recent campaign highlighting the work of its drivers in Ukraine, it has begun to showcase these efforts. In December, Uber released three ads featuring the stories of Ukrainian drivers still.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
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Adweek
JANUARY 19, 2023
Discord allows users to add other users as friends. Users also have the option to remove users from their friends list if they no longer want to have those connections. Our guide will show you how to remove a friend while using the Discord desktop application. Note: These screenshots were captured in the Discord app.
AdExchanger
JANUARY 19, 2023
You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 19, 2023
There's a new scent in town. And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a.
Marketing Dive
JANUARY 19, 2023
During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 19, 2023
Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference.
Adweek
JANUARY 19, 2023
With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers' faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through.
Marketing Dive
JANUARY 19, 2023
The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri.
Adweek
JANUARY 19, 2023
Pinterest chief marketing officer Andr?a Mallard is adding external communications to her plate, taking on the new role of chief marketing and communications officer. The company's communications and marketing teams are merging in order to align its communications channels with the goal of unifying Pinterest's brand storytelling through earned and paid media worldwide.
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Mediavine
JANUARY 19, 2023
Let’s begin this 2023 preview post by addressing the elephant in the room: December 2022 was soft, or underwhelming, compared to previous years. Moreover, January 2023 is down as well compared to January 2022. These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Despite many factors well beyond our control, we’re confident that 2023 will be a strong year at Mediavine, even if it isn’t for the industry or world e
Adweek
JANUARY 19, 2023
We all think we know what a "story" is--but what is a brand story? What elements need to go into it, and what can it do for us? Let's Talk About Brand Podcast: Brand Positioning With Todd Irwin In this episode of Let's Talk about Brand, master "business storyteller" Park Howell joins host Christine Gritmon.
Marketing Dive
JANUARY 19, 2023
A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding.
Adweek
JANUARY 19, 2023
Tumblr began rolling out polls across Android, iOS and the web Thursday. The platform said in a blog post that users with access to the feature can click the orange poll icon (in the toolbar on mobile and appearing when a new content block is started in post editor on desktop), write their question and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 19, 2023
The multi-year partnership includes original content, consumer products, esports integrations and digital goods in the Web3 space.
Adweek
JANUARY 19, 2023
It's National Hot Sauce Day, and while spice enthusiasts might plan to indulge in favorites like Tapatio or Tabasco, perhaps they should leave room in their stomachs for an unexpected contender: Mountain Dew (Mtn Dew). The PepsiCo brand has released a limited batch of Baja Blast Hot Sauce for dedicated fans of the tentpole flavor.
AdExchanger
JANUARY 19, 2023
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the first advertiser to pilot the tech. The post How Albertsons Is Piloting Pinterest’s New Clean Room appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Twitter users who are confident enough that Twitter and its Twitter Blue subscription option will still be around in 12 months can take advantage of a slight discount on the latter. The social network began offering annual rates for Twitter Blue in all markets where it is available for those purchasing the service via the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JANUARY 19, 2023
Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported The post Netflix CEO: “We’re Only Just Getting Started” With AVOD appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Instagram is reminding its users, particularly teens, that it's OK to unplug sometimes. The platform rolled out a Quiet Mode feature, and it will proactively prompt teens to use it when they spend a certain amount of time on Instagram at night. When Quiet Mode is activated, an "In Quiet Mode" status will appear on.
Marketing Dive
JANUARY 19, 2023
The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.
Adweek
JANUARY 19, 2023
Meta is moving certain settings across its family of applications into its Accounts Center to ease the process of managing settings for people who use multiple apps. Accounts Center is available via the settings menu in Facebook, Instagram and Messenger, and settings including Ad Preferences, passwords, personal details and security can now be found there.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 19, 2023
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360, to control for frequency. The post Danone Consolidates Its Video Ad Buys To Fix The Frequency Problem appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Anyone who's become immersed in a TV series will know the bitter taste of a lackluster ending. After so much time binging episodes and getting to know the characters, the choice of a distant showrunner can feel personal. French broadcaster Canal+ brings this sentiment to life in an epic tale about a couple who becomes.
AdExchanger
JANUARY 19, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mr. Clean Room appeared first on AdExchanger.
Adweek
JANUARY 19, 2023
Reed Hastings, one of Netflix's founders, is giving up his co-CEO title and transitioning into the role of executive chairman. The company announced the news in a letter to shareholders along with its Q4 earnings on Thursday. Hastings spent 25 years building Netflix into the streaming giant it is today, transitioning it from a DVD.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 19, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New You YouTube is once again the title sponsor of VidCon, Tubefilter reports. It lost that honor The post YouTube Regains Top Billing At VidCon; A ‘Vastflux’ Of Fraud appeared first on AdExchanger.
Smart Insights
JANUARY 19, 2023
What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined … The post How to structure an effective marketing plan appeared first on Smart Insights.
Martech Series
JANUARY 19, 2023
The plug-and-play solution for broadband providers’ online channels delivers artificial intelligence-powered shopping personalization, boosting sales effectiveness and long-term value of new subscriber engagements Actifai , a software-as-a-service provider delivering a first-of-its-kind AI-powered customer engagement platform, announced the launch of Actifai Digital.
Exchange Wire
JANUARY 19, 2023
IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [.] The post Cautious optimism and careful strategy: IPA Bellwether Q4 2022 appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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