Adweek
MARCH 20, 2023
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.
Ad Rants
MARCH 20, 2023
Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely. Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients.
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Adweek
MARCH 20, 2023
Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify and Integral Ad Science would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines The companies initially partnered with.
PubMatic
MARCH 20, 2023
A version of this article recently appeared in VideoNuze Our industry loves to talk about the “streaming wars” and speculate on which of the big names out there—Netflix, Disney, Amazon, Apple, and so on—will ultimately “win.” This speculation has reached a fever pitch recently as more players have moved into ad-supported models (and Netflix has started gaining important traction in this regard).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 20, 2023
Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced that it's partnering with Comscore and VideoAmp to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions ahead of the 2023-2024 upfront season.
AdExchanger
MARCH 20, 2023
If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web appeared first on AdExchanger.
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Marketing Dive
MARCH 20, 2023
Conversion and click-through rates got a boost when fan interests were reflected in dynamic content like animations, countdown timers and GIFs.
Adweek
MARCH 20, 2023
If aliens have been patiently waiting to take over Earth, they're plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them? That's one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. Using a whimsical scenario to tackle a serious.
Ad Tech Daily
MARCH 20, 2023
The newly formed team and launch of an ad monetization service strengthens Brightcove’s commitment to providing media customers with solutions to maximize their revenue BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today announced the launch of Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetize their content. […] The post Brightcove Launches ‘Ad Monetization’ Service for Media Clie
Adweek
MARCH 20, 2023
Having just released its new brand platform, "It's Diner Time," earlier this month to celebrate its 70th anniversary, restaurant chain Denny's has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order. Featuring a redesigned menu that continues to include classic dishes such as "Moons.
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Ad Tech Daily
MARCH 20, 2023
GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth. This recognition builds on Nativex’s prior recognition as a Petal Ads Certified Partner and highlights its cross-border one-stop advertising solution, effectively aiding advertisers in achieving global growth.
Adweek
MARCH 20, 2023
Since the first event in 1979, the Bangkok International Motor Show has been making waves. Not only the first Motor Show in Thailand but still the biggest to this day, the event is now entering its 44th year, with brands regularly upping the ante to stand out among the many big names that participate. With.
Martech
MARCH 20, 2023
Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The demise of third-party cookies makes this separation more intolerable. In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points.
Adweek
MARCH 20, 2023
Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus. He's also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows. In a marketing landscape where data and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MARCH 20, 2023
The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.
Adweek
MARCH 20, 2023
Just in time for March Madness, Instagram released a "Basketball" chat theme that adds a basketball court to a conversation's background. Our guide will show you how to use the Basketball chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the Instagram conversation.
Smart Insights
MARCH 20, 2023
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing … The post The AIDA model appeared first on Smart Insights.
Adweek
MARCH 20, 2023
Just being creative isn't enough to rise to the role of agency executive creative director. A good ecd must have the right combination of creative inspiration and know-how along with solid management and strategy skills to be able to balance the job of agency creative direction--making sure their creative teams execute directives, fits the voice.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 20, 2023
The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. 1: Be specific. Detail precisely what you are looking for. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing?
Adweek
MARCH 20, 2023
The Snapchat camera offers a "Tone" tool that is designed to "improve your Snaps by fixing exposure issues." Our guide will show you how to use the Tone tool when creating Snaps in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's camera screen, tap.
Basis
MARCH 20, 2023
Noor Naseer is VP of Media Innovations & Technology at Basis Technologies. Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future.
Adweek
MARCH 20, 2023
When it comes to video games, most people can name their favorite titles and instantly burst into an excited endorsement about why they love them so much. From sports to adventure to strategy games, gaming publishers work hard to make sure their users take that excitement off the screens and into the real world. Gaming.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
MARCH 20, 2023
CLEARWATER, Fla. — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, today announced that it has entered into an agreement to acquire the HomeQuote.io home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc.
Adweek
MARCH 20, 2023
Messenger released a "Basketball" chat theme that adds a basketball court to a conversation's background. When this theme is activated, the conversation's "Quick reaction" emoji will automatically change to the basketball player emoji. Our guide will show you how to use the Basketball chat theme in the Messenger application. Note: These screenshots were captured in.
Martech
MARCH 20, 2023
Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. “CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief
Adweek
MARCH 20, 2023
Snapchat's camera offers a "Grid" tool that will place a grid on the camera screen that users can use to line up their shots. For instance, a user can use the grid to ensure the horizon will be level in photo of the ocean. Our guide will show you how to take Snaps using the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MARCH 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Verified Love Triangle When Netflix jumped into ad sales, it promised to include ad verification through both The post Netflix Verification Hits The Market; The Metaverse Has Already Lost Its Shine appeared first on AdExchanger.
Marketing Dive
MARCH 20, 2023
A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.
Advendio
MARCH 20, 2023
As an advertising professional, you know that managing ad bookings can be a complex and time-consuming task. Coordinating with clients, juggling multiple campaigns and keeping track of available inventory can be overwhelming. That’s where ADvendio comes in. Our all-in-one advertising management platform includes a powerful booking calendar feature that streamlines the entire booking process, making it faster and more efficient than ever.
Basis
MARCH 20, 2023
Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. With 73% of consumers expecting companies to understand their unique needs, personalization in marketing is no longer an option—it’s an imperative. Behavioral targeting is one of the most common techniques used by marketers to deliver personalized messages.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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