Adweek
JANUARY 3, 2024
One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. On Jan. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
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Adweek
JANUARY 3, 2024
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially.
AdExchanger
JANUARY 3, 2024
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will really dive in. Today, marketing leaders are either implementing (29%) or piloting (7%) generative AI in their organizations, according to Nicole Greene, a VP analyst at Gartner. In the next six to 12 months, however, […] The post Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 3, 2024
The ongoing battle between artificial intelligence models and publishers is not an even playing field, and media outlets with high-quality data are in the spotlight as AI firms eye up lucrative deals to elevate their large language models and capabilities. However, more lawsuits are coming down the pike in 2024, potentially overshadowing the influence of.
AdExchanger
JANUARY 3, 2024
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […] The post Bye-Bye Sizmek!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 3, 2024
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still “plays second fiddle” to direct deals, more advertisers turn to programmatic because it’s a cost-effective way to target and attribute ads without sacrificing scale, said […] The post Programmatic CTV Will Hit Puberty In 2024 appeared first on AdExchanger.
Adweek
JANUARY 3, 2024
In a shorter version of the usual podcast, TechMagic starts the year off with an inspiring interview to help you get your creative endeavors going in 2024. Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 11th episode of TechMagic, the show that dives deep into today's tech news and explores.
AdExchanger
JANUARY 3, 2024
Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark corner of the native advertising universe: MFA articles placed in the so-called “chumboxes” that appear in the footers of premium news sites.
More About Advertising
JANUARY 3, 2024
While we’re waiting for AI to destroy the world (well some people think it might) it’s oddly reassuring to see an enterprising agency making some money from it (probably quite a lot) in the meantime. Spanish agency Clueless has shown itself anything but by inventing model/influencer Aitana Lopez who’s already followed by 200,000 on Instagram. … The post Building your own influencer is the new business opportunity – Aitana shows the way first appeared on More About Adverti
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AdExchanger
JANUARY 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […] The post Can Podcast Advertising Find Second Gear?
Martech
JANUARY 3, 2024
Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.
AdExchanger
JANUARY 3, 2024
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar tech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning […] The post The Year Ad Tech Went To The Cloud appeared first on AdExchanger.
Seth Godin
JANUARY 3, 2024
We need you. But only if you need us. Purple.space is six months old, and there are about a thousand of us now. It was an experiment, now it’s a useful tool. The initiative hat is often ill-fitting. We rush to take it off and get back to doing chores. And that’s why a community of practice is so powerful. When we belong to a group that sees us, respects and is counting on us, the best sort of peer pressure arises.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JANUARY 3, 2024
Starting today (Jan. 4), Google kicks off the trial run of its new Tracking Protection feature, set to eventually clamp down on website access to third-party cookies by default. Initially, this change will touch just a sliver of Chrome users — a mere one percent globally — serving as a glimpse into a third-party, cookieless future for online browsing.
AdExchanger
JANUARY 3, 2024
Ad planning and activation platform FullThrottle unveiled SafeMatch to make it easier for advertisers to connect outcomes to streaming TV ads. The post Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution appeared first on AdExchanger.
Digiday
JANUARY 3, 2024
After a year of widely reported challenges, executives in the esports industry are striking a cautiously optimistic tone going into the new year. In spite of the industry’s financial struggles over the past year, competitive gaming is not going anywhere. As long as people enjoy playing video games, they’ll also be interested in watching them played at the highest levels — and esports companies still believe there is money to be made in that white space.
Exchange Wire
JANUARY 3, 2024
On today’s ExchangeWire digest: Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit… As we welcome in the New Year, changes are afoot. Last week, Amazon announced it will be introducing ads to [.] The post Ads Arriving to Amazon Prime Video; New York Times Sues OpenAI & Microsoft; Google Settles $5bn Lawsuit appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JANUARY 3, 2024
Media execs are setting their ad revenue goals for 2024 with an abundance of caution as they wait and see just how much of the ad market’s volatility in 2023 will persist in the new year. Between the unknowns of how CMOs will be executing ad budgets and what a major election year will do to advertisers’ appetites for showing up next to election coverage, 2024 is looking like it’ll be another year that’s too hard to predict.
Basis
JANUARY 3, 2024
When you’re online looking for crowdsourced recommendations from passionate people, where and how do you look? With so much product recommendation content out there these days, we can’t be the only ones adding “Reddit” at the end of our searches (à la “best vacuum cleaner reddit”) in search of honest recommendations and reviews. In fact, this is likely one of the most common ways Reddit shows up in the lives of people who don’t participate regularly in one of the social media network’s 100,000+
Digiday
JANUARY 3, 2024
Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue to accelerate. Social and influencer agencies anticipate the emergence of more niche social platforms, artificial intelligence experimentation and paid media investments to continue increasing in the new year. It makes sense given the developing industry: The global creator economy is projected to have grown to $127 billion in 2023 and is forecasted to reach $528 billion
VideoWeek
JANUARY 3, 2024
EX.CO, a video technology company, today launched a new vertical video player for mobile and desktop. The product is designed to play video on publishers’ websites, with the aim of monetising their content in mobile environments. The format is based on the popularity of vertical video on social media platforms, such as TikTok and Instagram. It is built to play video with a 10:16 aspect ratio, according to EX.CO, enabling vertical video consumption without the need to rotate the screen.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JANUARY 3, 2024
This is a good time to be a niche publisher. The days of splashy, big-budget launches fueled by venture capital are behind us. Instead, the steady, organic growth is the new favorite, leaving behind the flashy spectacles. After all, nobody wants to be the next Vice. That’s why Mundial’s journey is so intriguing. To keep it brief, the football publisher weathered the pandemic, albeit with some battle scars.
Brid.tv
JANUARY 3, 2024
Following IAB Europe’s updated Transparency and Consent Framework, which took place earlier this year, Google has also updated its consent management platform requirements for publishers who serve ads to users located in the EEU and the UK. Learn more about what these new requirements include, as well as which steps publishers should take to ensure compliance.
Digiday
JANUARY 3, 2024
El artista colombiano J Balvin dio un paso adelante en 2024 con el lanzamiento de una nueva colaboración con Nike, las nuevas Jordan Rio 3 inspiradas en su hijo, unas zapatillas deportivas que según reportes de prensa se estima tendrán un valor de alrededor de $250 dólares. “Empecemos el año con pie derecho Río Jordan 3s. Basado en la luz que me da mi hijo( osea en la suela que representa la luz cuando está oscuro ) por eso este año está lleno de LUZ 2024!
AdvertiseMint
JANUARY 3, 2024
Would you like to learn about driving website traffic through Facebook? If you run a website for your business, you can boost its growth with a strong social media presence. One powerful technique that can help you achieve this is driving website traffic through Facebook. With billions of Facebook users worldwide, the platform provides a massive platform to drive traffic to your website and engage with potential customers.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 3, 2024
This week’s Media Briefing takes a look and the alternative revenue streams that publishers are eyeing in 2024. The other pieces of the revenue pie Publishers’ continued fight to protect IP from generative AI Cheddar News is sold, CNN’s chief digital officer departs and more The other pieces of the revenue pie Media executives are well aware that 2024 will bring anything but clarity when it comes to how advertising revenue will flow.
Playwire
JANUARY 3, 2024
Key Points SEO as the Foundation : Emphasize SEO before monetization to ensure a solid foundation for sustainable online growth. The Perils of Rushed Monetization : Prioritizing ad revenue prematurely by overloading your site with ads can degrade the user experience, resulting in lower Google search rankings and diminished audience trust. User Experience is Key : A positive user experience, fostered by balanced SEO practices, is crucial for maintaining high engagement rates that will not only sa
Ad Monsters
JANUARY 3, 2024
There’s a storm a’ coming. Hurry up and grab your raincoat. Or better yet, get yourself a plan. We’ve got a few that will serve you well. 2023 felt like the beginning of the end. It was like the perfect maelstrom. A recession was forecasted. Oh no, no it wasn’t. Ad spend was plummeting. Oh wait, it started inching back up again.
VideoWeek
JANUARY 3, 2024
French TV measurement body Médiamétrie has kicked off the new year with a revamped audience panel, bringing more internet-delivered TV viewing under the lens of its Médiamat panel. The measurement body says the change will make its TV ratings more accurate, better representing the viewing habits of the entire French population. Médiamétrie has previously measured cross-screen internet-delivered TV, such as mobile, tablet, laptop, and out-of-home TV viewing, within its out-of-home panel, which co
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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