Adweek
JUNE 30, 2023
To celebrate National Bomb Pop Day on June 29, as well as the July 4 holiday, frozen treat maker Bomb Pop partnered with business agency Gale and actor Gavin Casalegno to launch a merchandise collection and augmented reality Snapchat lens inspired by Bomb Pop's red, white and blue ice pop. The Summer of Bomb Pop.
AdExchanger
JUNE 30, 2023
AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.
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Adweek
JUNE 30, 2023
Horror is known for its passionate fandom, and the Scream films are among the genre's most widely celebrated franchises. Created by iconic writer-director duo Kevin Williamson and Wes Craven, the movies are full of metacommentary on the slasher sub-genre that Craven helped pioneer in the 1970s and '80s. Scream has gone on to inspire countless.
Martech
JUNE 30, 2023
In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 30, 2023
The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the "disconnect show." There's the beer brand whose inclusive, award-winning marketing campaign prompted a devastating boycott. There's the technology sector, whose pull-back on marketing spend and headcount is being cheered by Wall Street. But the biggest disconnect at Cannes is.
MNTN
JUNE 30, 2023
Nielsen’s most recent ‘The Gauge’ report confirms that streaming is back on its climb in share of TV viewing time. After a slight dip in April, streaming made a comeback, rising to represent 36.4% of total TV viewing in May. While this rebound was partially fueled by a methodology change by Nielsen that better accounted for streaming usage, the other half of the 2.5% increase came from evolving viewer preferences.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
JUNE 30, 2023
Have you ever been recommended a TV show by one of your friends, only to find out that you’d have to sign up for a whole new streaming service just to watch it? While this can be frustrating, exclusive access to content has historically been one of the main ways streaming platforms grow their subscriber bases. But with more and more services licensing out their content to other platforms, this might be a business model of the past sooner than you think.
Adweek
JUNE 30, 2023
In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville. Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally.
AdExchanger
JUNE 30, 2023
What’s with all the copyrighted content on YouTube? I don’t watch YouTube TV, but I use the original mobile app to rewatch old episodes of “Dr. Phil” and “Judge Judy.” The post Why YouTube Has A ‘Safe Harbor’ From Copyright Infringement appeared first on AdExchanger.
Adweek
JUNE 30, 2023
Instacart's chief marketing officer Laura Jones calls this the "year of brandformance" for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and.
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Seth Godin
JUNE 30, 2023
Digital abundance creates a new problem. Most of our lives are filled with “or” decisions. You can have this or that. You can save money for the big party or you can go out for lunch. You can have exactly one thing for dessert–cake or fruit. But the war for our attention has given us more than a million things to watch on YouTube, another million songs to listen to on Qobuz, and unlimited bingeing (which didn’t even use to be a word) on dozens of streaming channels.
Adweek
JUNE 30, 2023
According to the vitriol on the internet, some people would like to tar and feather anyone connected with Liquid Death and its growing line of canned beverages. The brand, on the other hand, decided an old school burning-at-the-stake would be a more fitting punishment for its perceived crimes against humanity. To hype its new album.
Digiday
JUNE 30, 2023
MediaMath is filing for bankruptcy protection, an emergency proceeding that took place after it failed to successfully negotiate terms with potential buyers in recent weeks, Digiday has learned. It’s a development that will have serious repercussions felt throughout the digital media landscape leaving hundreds out of work, and dozens of sell-side ad tech companies, mostly publishers, out of pocket, with tens of millions worth of debts.
Exchange Wire
JUNE 30, 2023
Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [.] The post Harnessing the Power of UGC and Programmatic DOOH appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
JUNE 30, 2023
Luxury brands are renowned for their ability to forge strong emotional connections with customers. This is especially true of in-store experiences, where sales associates understand the art of providing individualized and personalized service. They greet customers by name, anticipate their needs and provide tailored recommendations. This level of client-centric service builds trust, loyalty and a sense of belonging.
AdvertiseMint
JUNE 30, 2023
Are you looking for the perfect TikTok template that will help make your video stand out? With so many options available on social media, it can often take time to find just the right one. To simplify this process, we’ve compiled a list of the top 10 apps offering an extensive selection of quality templates. From popular themes like holiday and travel-inspired shots to unique settings such as underwater images, these powerful tools will give your videos an eye-catching edge.
AdPulp
JUNE 30, 2023
In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do […] The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” first appeared on Adpulp.
Brid.tv
JUNE 30, 2023
With platforms such as TikTok and Instagram at the peak of their popularity, it’s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPushup
JUNE 30, 2023
In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner. Geotargeting, or geo targeting, a powerful marketing technique, has emerged as a game-changer, allowing businesses to tailor their advertising messages based on the geographical location of their target [.
Brid.tv
JUNE 30, 2023
With platforms such as TikTok and Instagram at the peak of their popularity, it’s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.
InMobi
JUNE 30, 2023
In today’s world, entertainment is everywhere. From big screens to the mobile devices we carry 24/7, companies have an unprecedented opportunity to reach and engage consumers. While the expanding global media landscape is helping to connect fandoms and communities to the creators of the content they love, industry leaders are constantly exploring innovative and creative strategies to enhance the consumer experience.
Digital Ad Blog
JUNE 30, 2023
In today’s digital environment, every brand strives to make its presence stronger online. A powerful digital identity exposes your brand to more people, increasing brand exposure and recognition. Customers are more likely to think of your products and services while making decisions if they are aware of your brand like for example, adwords agency london.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPushup
JUNE 30, 2023
In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner. Geotargeting, or geo targeting, a powerful marketing technique, has emerged as a game-changer, allowing businesses to tailor their advertising messages based on the geographical location of their target [.
Basis
JUNE 30, 2023
What’s new in the realms of paid search and social media? This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. Reddit Pay-As-You-Go API Results in Protests [:03] Thousands of subreddits went private this month as users protested Reddit's decision to eliminate free API access for developers, replacing it with a pay-as-you-go model.
Exchange Wire
JUNE 30, 2023
MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [.] The post MINT: Kick Off Ufficiale Del Nuovo Headquarter Global Di Milano appeared first on ExchangeWire.com.
More About Advertising
JUNE 30, 2023
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give up their pets to shelters, scores of dogs and cats are left looking for animal lovers who are able to adopt or foster them. Animal welfare charity Mayhew hopes to give dogs and cats a. The post Rescue dogs and cats seek Love for Life in interactive outdoor campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JUNE 30, 2023
In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [.] The post How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments appeared first on ExchangeWire.com.
More About Advertising
JUNE 30, 2023
Four Next 15 brands have won a four-year contract to join the BBC’s new Digital Design Services Framework following a competitive tender. The four brands – Beyond, Brandwidth, House 337 and Transform UK – will now work on UX, design, branding and content services. Particular priorities will be the BBC’s design systems, service design and.
Exchange Wire
JUNE 30, 2023
This week: research predicts an oncoming clash between AI firms and regulators, Criteo fined €40m (~£34.2m) in France. Another tumultuous week for tech giants began with a report that firms developing AI could clash with regulators trying to control the nascent [.] The post The Stack: AI Firms Risk Falling Foul of Regulators; Criteo Fined €40m for GDPR Violations appeared first on ExchangeWire.com.
More About Advertising
JUNE 30, 2023
French folk like to test out their favourite products – is the camembert squishy enough? – so online ordering has an obstacle to overcome. Even if it’s not food. Highlighted by agency Buzzman in this series of short films for Uber Eats. A good idea takes you a long way. The post MAA Ad of the Week: Uber Eats from Buzzman first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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