Adweek
OCTOBER 10, 2022
As tech advances and changing customer habits continue to shift the marketing landscape, leaders at major brands are preparing their teams by searching for new skillsets and mindsets that can carry their businesses forward. Adweek is keeping a finger on the pulse of these changing perspectives, asking top brand marketers and C-suite executives what makes.
AdExchanger
OCTOBER 10, 2022
Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way of cigarette smoking during a pregnancy. So, what’s left for digital advertisers who need to bring performance measurement back to their media plans? Incrementality testing, it seems. “I was a little bit skeptical as to.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 10, 2022
It's not citizens band radio: It's YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names. Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts. YouTube explained in a blog post.
AdExchanger
OCTOBER 10, 2022
The emerging media channels that today’s youth gravitate to often lack the measurement and attribution infrastructure that performance-obsessed marketers rely on. So, while brands want to be active in video games, on influencer-driven streaming video platforms like Twitch and in metaverse-like online games like Roblox, it can be hard for marketers to measure ROI in.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 10, 2022
Mick McConnell's marketing career began with a stack of rejection letters from some of the top architectural firms in New York. The now-North America CEO of agency Superunion had the misfortune of graduating from architecture school into an early 1990s recession and found that few firms were hiring. So he was willing to do the.
Smart Insights
OCTOBER 10, 2022
Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely … The post Marketing campaign analysis – How to review your campaigns’ effectiveness appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 10, 2022
During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.
Adweek
OCTOBER 10, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Kris Moon, President and COO of the James Beard Foundation. Anyone who listens to To Dine For knows that we love to toast great restaurants, and so does the James Beard Foundation. The James Beard Foundation Awards are like the Oscars.
Martech
OCTOBER 10, 2022
The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative impact organizations experience — lost customer opportunities, squandered resources and a lack of ability to compete in a connected, digital-first world.
Adweek
OCTOBER 10, 2022
Americans will be feeling more like Scrooge than Santa this holiday season as ongoing economic problems put a damper on gift giving. In a YouGov survey, 69% of shoppers said they plan to buy fewer items this year, while 9% of Americans don't plan to do any holiday shopping at all, citing inflation as a.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
OCTOBER 10, 2022
“The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.
Adweek
OCTOBER 10, 2022
Tony the Tiger and his fellow cereal mascots--from Toucan Sam to Cap'n Crunch--once ruled the breakfast table. Through decades of savvy marketing, the brands represented by these characters cemented themselves in kitchens, pop culture and childhood memories. More recently, however, some of those breakfast mainstays have lost their sheen as health advocates warn of the.
Martech
OCTOBER 10, 2022
More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a new survey. That complexity is a result of increasing challenges when it comes to collecting, orchestrating and utilizing data. That’s the conclusion of The 2022 Outlook on Data and Technology, put out by B2B marketing solution provider Anteriad.
Adweek
OCTOBER 10, 2022
With nearly 50 million Americans changing jobs this year, the Great Resignation is quickly becoming the Great Migration. People aren't simply starting new roles; they're choosing new ways of working. For marketers, changing jobs should be like launching an exciting new campaign. Instead, it feels like leaping from a ledge. Half of all new hires.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 10, 2022
Pedro CamposFounder “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pedro Campos, founder of Advertongue. Social media, especially Facebook, has been the backbone of many brands’ advertising strategies for the past decade. However, new trends indicate it might.
Adweek
OCTOBER 10, 2022
The Caribbean, often mentioned in global communications as an "attachment" to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world. As the region continues to play a role in global business, the purchasing.
Marketing Dive
OCTOBER 10, 2022
CPG Brand Managers and Shopper Marketing teams are crafting new strategies for the 2022 Holiday season.
Adweek
OCTOBER 10, 2022
Though I don't own a Porsche, I recently attended one of their driving experiences, felt the g-force accelerating around the track and finally understood why so many Porsche drivers become brand loyalists. That experience could easily make anyone fall in love with the brand, even if they don't go out and buy one the next.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 10, 2022
Signal loss is less stressful for CPG companies, since they historically lack a direct relationship with their customers, at least in terms of data collection. So, although third-party cookies are on the way out, it’s hard to mourn what you never had, said Emily Weishaupt, communications insights manager at Nestlé Purina. “We never could use. Continue reading » The post Nestlé Purina’s Strategy Fur (Had To Do It) Measuring Ad Effectiveness appeared first on AdExchanger.
Adweek
OCTOBER 10, 2022
Type in a prompt like "email," and several entirely original stock images of computers and messaging will be created instantaneously. A few more clicks and inputs will generate a host of text snippets suggested for ad copy. That's how a new tool from a startup called Omneky lets brands--usually growth-hungry apps and ecommerce sites--pair artificial.
Marketing Dive
OCTOBER 10, 2022
The first-ever official hard seltzer sponsor of the Professional Pickleball Association will be joined at tournaments by other Molson Coors offerings.
Adweek
OCTOBER 10, 2022
Few things go together better than energy drinks and extreme sports. For Nativo's head creative director Juan Munoz, Red Bull and cliff diving in Cuba created a special moment eight years ago that resulted in his proudest work to date. "For everything we encountered back in 2014, I have an incredibly gratifying feeling after completing.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
OCTOBER 10, 2022
In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [.]. The post Binance Hit by Major Network Hack; Meta Admits Up to One Million Facebook Passwords Stolen appeared first on ExchangeWire.com.
Adweek
OCTOBER 10, 2022
There's a big difference between so-called "influencers" with millions of followers and people with actual influence on the people around them. On the latest episode of Let's Talk About Brand, Jason Falls, chief strategy officer at influence marketing agency Falls+Partners, discusses his work with professionals on how to build the kind of trust and expertise.
Smarty Ads
OCTOBER 10, 2022
Many businesses cannot afford to develop their solution from scratch. The better alternative is to use off-the-shelf software that allows partners to launch their own brand based on existing technologies, taking into account all the high standards and innovations of the industry. It is called white labeling. All technical issues.
Adweek
OCTOBER 10, 2022
The soundboard Twitter has been testing to accompany its Twitter Spaces audio offering is now live to all iOS users. The social network said in a tweet from its Twitter Spaces account, "We'll be looking closely at which sounds you are liking and using the most to see where we'll go next with this feature--looking.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 10, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV feels like it has reached a critical threshold to become a major programmatic revenue driver. But it hasn’t. Industry consultant Mike Shields writes that an unnamed media exec recently threw cold water on CTV optimism. . Continue reading » The post The Myth Of CTV Supply; A New Kind Of TV Ad Sales appeared first on AdExchanger.
Adweek
OCTOBER 10, 2022
Billboards using anamorphic 3D technology have revolutionized OOH advertising, allowing for the creation of buzzworthy immersive activations. The 14,000-square-foot 3D billboard above the Edition Hotel on the corner of 47th Street and Seventh Avenue in New York's Times Square has been used to promote the launch of HBO's House of the Dragon, rapper 2 Chainz's.
Marketing Dive
OCTOBER 10, 2022
Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.
Adweek
OCTOBER 10, 2022
In the latest episode of Home / Work, host Antonio Lucio sits down with Melissa Barnes, Twitter's vp of Canada and Latin America. In addition to being an amazing leader, Barnes is also one of a growing number of women who have decided to start a family on their own. During the conversation, they discussed.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
328 
Let's personalize your content