Adweek
JANUARY 30, 2024
Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups of Silicon Valley, according to an internal memo obtained by ADWEEK. The publisher also plans to wind down its paid subscription product, TC+, as.
Martech
JANUARY 30, 2024
Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. 1.
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Adweek
JANUARY 30, 2024
DoorDash chief marketer Kofi Amoo-Gottfried is making loads of friends these days. Lawyers, creatives, CMOs, even the NFL front office. And for good reason. If you're going to pull off arguably the most ambitious giveaway in Super Bowl history, you need no shortage of friends in high places. DoorDash will use its 30-second ad in.
AdExchanger
JANUARY 30, 2024
Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative AI companies must get real about the value journalism brings to their products. “This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to […] The post How The Generative AI Boom Proves We Need Journalism appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 30, 2024
Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as early as two weeks before the game to drive sales, indicating how strategies have shifted since Elon Musk took ownership. Other platforms, including TikTok, YouTube Shorts and.
AdExchanger
JANUARY 30, 2024
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. Moving from hype to reality check is a rite of passage for technological innovations after they burst onto the scene making bold promises. Once the excitement starts to wear off, companies begin […] The post Generative AI Is Moving From Hype Into ‘Serious Mode’ appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 30, 2024
Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […] The post Fyllo|Semasio Ditches Its Cannabis Compliance Roots To Go All In On Contextual appeared first on AdExchanger.
Adweek
JANUARY 30, 2024
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of "bold." Having introduced the platform "For the Bold" in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become "For the Bold.
AdExchanger
JANUARY 30, 2024
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping up everywhere, but a federal law has yet to move forward. “We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […] The post Still Waiting For That Cookie To Crumble?
Adweek
JANUARY 30, 2024
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously, people could ask ChatGPT questions like, "Stylish summer attire for men," and receive a generic array of responses based on GPT's existing training data. Now, the @.
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Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.
Adweek
JANUARY 30, 2024
David and Victoria Beckham take center stage in Uber Eats' Super Bowl 58 campaign--but they don't seem especially prepared for the gig, going by the brand's teaser. Back in the spotlight since Netflix released its Beckham documentary in October, David and Victoria are just two of the celebrities who will star in Uber's fourth consecutive.
Martech
JANUARY 30, 2024
“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei
Adweek
JANUARY 30, 2024
In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The intersection of these two seismic events will have a profound impact on political advertising. The full deprecation of third-party cookies will eliminate marketers' ability to use the currency to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JANUARY 30, 2024
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to each other. Not only are these teams siloed internally, they even work with separate agencies, and the data generated by what should be complementary […] The post How Bayer Is Using Creative Analytics To Cure Its Data Divide appeared first on AdExchanger.
Adweek
JANUARY 30, 2024
Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry's top creatives for his project, the Audacious School of Astonishing Pursuits (ASAP). As it launches its latest sessions, Bagley is joined.
illumin
JANUARY 30, 2024
Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted co
Adweek
JANUARY 30, 2024
Unilever mayonnaise brand Hellmann's will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson's yearly cameo in the brand's Super Bowl ad. The spot tells viewers how the "may-ow" can be used to make new meals out of Super Bowl leftovers. For the fourth consecutive year, Unilever.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 30, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […] The post Selling The New Internet On The Internet; Here Come The Olds appeared first on AdExchanger.
Adweek
JANUARY 30, 2024
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won't forget about its roots in creativity, CEO Mark Read said.
Martech
JANUARY 30, 2024
Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation is the finding that 50% of U.S. and U.K. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%).
Adweek
JANUARY 30, 2024
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's culture-defining "Whassup"? Apple's iconic "1984"? Or is it something less obvious, like Monster.com's 2009 "Double Take" or Reddit's 5-second micro-ad from 2021? Here at ADWEEK, we wanted to know what agency professionals viewed as their.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JANUARY 30, 2024
Ageism is one of the most embarrassing problems in the advertising industry. It’s a topic we continue to cover in these pages and a problem that lingers like the vilest of stenches. At the same time, some of the industry’s smartest people are working on solutions. Jane Evans, author of Invisible to Invaluable: Unleashing the […] The post Visible Start Is A New Training Program for Women Over 45 appeared first on Adpulp.
Adweek
JANUARY 30, 2024
Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate.
Martech
JANUARY 30, 2024
Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust.
Adweek
JANUARY 30, 2024
Goodby Silverstein & Partners has four clients in Super Bowl 58--Kawasaki, Doritos, Mountain Dew and BMW. And it's not even the first time the San Francisco-based agency has pulled such heavy duty. The buck stops with chief creative officer Margaret Johnson, a 28-year veteran of the agency who has worked on Big Game ads for.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
JANUARY 30, 2024
As Ad Ops and Rev Ops professionals gear up to integrate generative AI into their daily routines, they must understand the legal consequences of not adhering to privacy and copyright laws, ensuring consumer protection. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data collection methods.
Adweek
JANUARY 30, 2024
When you're in the food business, a secret recipe can mean the difference between fortune and bankruptcy. At KFC headquarters in Louisville, Ky., for example, Colonel Sanders' original recipe sits on a shelf inside the chain's legal department. For its part, Coca-Cola tucked its formula into a vault in Atlanta's World of Cola-Cola. (Fans can.
Seth Godin
JANUARY 30, 2024
At first, this stop sign sign makes a lot of sense: Lives are at stake. Break the rhythm, turn something ignored into something noticed. The challenge with “ highlighting” is that it fades. When everything is in all caps, nothing is. Exclamation points are like salt. When people are commanded to pay attention, it’s worth reminding ourselves that we’re asking for payment.
Adweek
JANUARY 30, 2024
As in real life, some people in the teaser for e.l.f. Cosmetics' first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty, and RuPaul's Drag Race contestant HeidiNCloset has "too much stuff to do" to leave her stretch limo and show.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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