The Ad Tech Blog

AUGUST 23, 2023

The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.

ROI 242

ROI Marketing 242

Adweek

AUGUST 23, 2023

Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we've been left with more questions than answers. Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people.

Media 236

Media Advertising 236

AdExchanger

AUGUST 23, 2023

Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing. The post How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI appeared first on AdExchanger.

Communications 98

Communications Marketing 98

Adweek

AUGUST 23, 2023

Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what's cool, and what isn't. Netflix has been crowned the "coolest" brand.

Marketing 234

Marketing 234

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

AUGUST 23, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making The post TikTok Takes On Amazon; Retailers Bemoan Inventory Losses appeared first on AdExchanger.

Retail 98

Retail Ad Exchange 98

Adweek

AUGUST 23, 2023

Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping. The change, in response to consumer feedback, aims to cut back on plastic pollution. But while plastic-focused environmental groups are praising the move, others are calling it a distraction from the main impact.

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AdExchanger

AUGUST 23, 2023

Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer The post Collaboration Will Drive Marketing’s People-First Future appeared first on AdExchanger.

Cookies 98

Cookies Marketing 98

Smart Insights

AUGUST 23, 2023

Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this … The post Transform your data into actionable insights appeared first on Smart Insights.

Marketing 97

Marketing 97

AdExchanger

AUGUST 23, 2023

Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s main reason for being is to find the lowest-cost media The post Bombora’s New Tool Merges An Unlikely Pairing: DSPs And ABM appeared first on AdExchanger.

Media 97

Media Marketing 97

Martech

AUGUST 23, 2023

In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.

MarTech 96

MarTech ROI GDPR Communications 96

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Advertising

AdExchanger

AUGUST 23, 2023

If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat. The post Is Traffic Shaping The Antidote To Bidstream Bloat? appeared first on AdExchanger.

Ad Tech 95

Ad Tech Media 95

Seth Godin

AUGUST 23, 2023

Placebos work and placebos spread. We’re wired to believe something , but the specifics of what we believe often come from other people. When there were a limited number of channels, mainstream ideas were the focus of our conversations, because the mainstream was all that was widely amplified. Someone might believe that the world was flat, or that the moon landings were faked, but that lived on the fringe.

Conversion 86

Conversion Media 86

Martech

AUGUST 23, 2023

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. The statistics, from the Salesforce Shopping Index, are based on an analysis of more than 1.5 billion visitors to sites using Salesforce’s Customer 360 suite, including a

Retail 83

Retail MarTech Marketing eCommerce 83

Brid.tv

AUGUST 23, 2023

Video publishing has been — and still remains— the largest and fastest-growing segment of the digital publishing industry. However, ever since the covid-19 pandemic, the video publishing field has been experiencing a particularly volatile trend. The pandemic itself brought about a boom in audience sizes. However, it also kept a large portion of advertisers at bay.

Audience 65

Audience Advertising 65

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

AUGUST 23, 2023

Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that strategy. “If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference.

ROI 82

ROI Conversion Rate MarTech Conversion 82

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. Instead, brands are moving toward establishing attention as the new currency as a part of an industry-wide push for measurement tools that focus on whether someone had an opportunity to absorb an ad’s message. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they in

Viewability 65

Viewability Agency Impressions Media 65

Brid.tv

AUGUST 23, 2023

Video publishing has been — and still remains— the largest and fastest-growing segment of the digital publishing industry. However, ever since the covid-19 pandemic, the video publishing field has been experiencing a particularly volatile trend. The pandemic itself brought about a boom in audience sizes. However, it also kept a large portion of advertisers at bay.

Audience 54

Audience Advertising 54

Digiday

AUGUST 23, 2023

The referral traffic coming from links shared to X (née Twitter) to publishers’ websites has declined sharply in the past year. Web publishing tech provider Automattic analyzed a random set of 25 large and small publishers and found that traffic from X fell on average by 24% from the first half of 2022 to the first half of 2023, according to Todd Blackmon, who oversees Automattic’s global marketing agency partnerships.

Agency 65

Agency Media Marketing 65

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

YieldBird

AUGUST 23, 2023

Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem. In this article, we will explore the sources of troubleshooting revenue drops and discuss how to differentiate between general market trends and areas that need improvement.

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Targeting 62

Ad Targeting Marketing Media 62

Brid.tv

AUGUST 23, 2023

Video publishing has been — and still remains— the largest and fastest-growing segment of the digital publishing industry. However, ever since the COVID-19 pandemic, the video publishing field has been experiencing a particularly volatile trend. The pandemic itself brought about a boom in audience sizes. However, it also kept a large portion of advertisers at bay.

Audience 52

Audience Advertising 52

Digiday

AUGUST 23, 2023

July may have been a blockbuster month for the movie industry, thanks to the odd-couple pairing of Barbie and Oppenheimer — and year to date, box office receipts are said to be tracking 23% ahead of 2022, according to National CineMedia (NCM), one of the two major firms selling ad time around pre-movie content in theaters. NCM just a few weeks ago emerged from a voluntary bankruptcy , shedding more than $1 billion in debt in the process.

Video Ads 59

Video Ads Media Marketing Advertising 59

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdvertiseMint

AUGUST 23, 2023

Do you want to learn how to use the TikTok slow-motion effect? The slow-motion effect on TikTok adds cinematic flair to videos and makes ordinary moments extraordinary. Whether you’re showcasing your dance moves, DIY projects, or adorable pet antics, you can give your video an edge with this effect. This article will walk you through the process of using the TikTok slow-motion effect and show you its various applications.

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Fashion Agency Advertising Marketing 52

MNTN

AUGUST 23, 2023

If you’re a marketer, data has undoubtedly had a profound effect on your job. In many ways, it’s simplified your life. Gone are the days of the “spray and pray” approach to advertising; now you can track what’s working and what isn’t. But how do you sort the good data from the bad—and accurately measure how your campaign is actually performing with your key audiences?

Fashion 52

Fashion Audience Brand Awareness Advertising 52

AdvertiseMint

AUGUST 23, 2023

Do you want to add photos to TikTok videos? While TikTok focuses on short videos, you can add images to tell a richer story. Adding photos to your TikTok videos can be a creative way to enhance your content and make it engaging. In this article, we will show you how to add photos to your TikTok. How Do You Add Photos to a TikTok Video Follow these steps to add a picture to your TikTok video: 1.

Audience 52

Audience Agency Media 52

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Moreover, third-party cookies have helped businesses improve their user experience and keep up their competitive edge.

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Cookies GDPR Conversion Conversion Rate 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdvertiseMint

AUGUST 23, 2023

Do you want to learn how to combine photos and videos on TikTok? TikTok creators merge videos and photographs to enhance their content, and so can you. If you run a business on TikTok, you can provide various information about your products and services by combining videos and photos. In our simple guide, we will discuss several ways to combine videos and photos on TikTok.

Media 52

Media Impressions Audience Agency 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. We will highlight some successful programmatic advertising campaigns, and provide programmatic advertising examples of how this innovative approach to advertising can drive results.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

AdvertiseMint

AUGUST 23, 2023

Do you want to know how to use green screen video on TikTok? The green screen effect allows TikTok creators to transport themselves to exciting places and unique backgrounds. You can join the fun and replace your video’s background with anything your imagination can conjure. This guide will break down the process of creating green-screen videos on TikTok into easy-to-follow steps.

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Audience Agency 52

AdExchanger

AUGUST 23, 2023

On Wednesday – less than two months after going to town on the Google Video Partners program – Adalytics published what it says is direct evidence of personalized ads being The post Adalytics Claps Back With Evidence Of Behaviorally Targeted Ads Served In Kids Content On YouTube appeared first on AdExchanger.

Advertising 52

Advertising 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.