Adweek
AUGUST 23, 2023
Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what's cool, and what isn't. Netflix has been crowned the "coolest" brand.
The Ad Tech Blog
AUGUST 23, 2023
The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 23, 2023
Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we've been left with more questions than answers. Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people.
AdExchanger
AUGUST 23, 2023
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing. The post How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 23, 2023
Georgia-Pacific toilet paper brand Quilted Northern has dropped the plastic packaging from some of its products, switching to a recyclable paper wrapping. The change, in response to consumer feedback, aims to cut back on plastic pollution. But while plastic-focused environmental groups are praising the move, others are calling it a distraction from the main impact.
AdExchanger
AUGUST 23, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making The post TikTok Takes On Amazon; Retailers Bemoan Inventory Losses appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 23, 2023
In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.
AdExchanger
AUGUST 23, 2023
Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer The post Collaboration Will Drive Marketing’s People-First Future appeared first on AdExchanger.
Seth Godin
AUGUST 23, 2023
Placebos work and placebos spread. We’re wired to believe something , but the specifics of what we believe often come from other people. When there were a limited number of channels, mainstream ideas were the focus of our conversations, because the mainstream was all that was widely amplified. Someone might believe that the world was flat, or that the moon landings were faked, but that lived on the fringe.
AdExchanger
AUGUST 23, 2023
Historically, there’s been no easy way to do all that at the account level in a DSP because a DSP’s main reason for being is to find the lowest-cost media The post Bombora’s New Tool Merges An Unlikely Pairing: DSPs And ABM appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
AUGUST 23, 2023
Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. The statistics, from the Salesforce Shopping Index, are based on an analysis of more than 1.5 billion visitors to sites using Salesforce’s Customer 360 suite, including a
Smart Insights
AUGUST 23, 2023
Leading digital analytics experts share their examples of how to effectively use data and analytics to generate actionable insights for your marketing strategy The number of data sources that are available is growing every day. For some of us, this … The post Transform your data into actionable insights appeared first on Smart Insights.
Martech
AUGUST 23, 2023
Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that strategy. “If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference.
AdExchanger
AUGUST 23, 2023
If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat. The post Is Traffic Shaping The Antidote To Bidstream Bloat? appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
AUGUST 23, 2023
Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for 12% of the company’s profits. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.
Brid.tv
AUGUST 23, 2023
Video publishing has been — and still remains— the largest and fastest-growing segment of the digital publishing industry. However, ever since the covid-19 pandemic, the video publishing field has been experiencing a particularly volatile trend. The pandemic itself brought about a boom in audience sizes. However, it also kept a large portion of advertisers at bay.
Digiday
AUGUST 23, 2023
The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) have made the Golden State a pioneer in crafting modern data privacy legislation. Now, another bill is gaining momentum that could give California residents even more protection against data brokers — but is one that has the ad industry rushing to stop it. The “Delete Act,” officially known as Senate Bill 362, was introduced in April by California State Senator Josh Becker (D-Menlo Park) and would give cons
Brid.tv
AUGUST 23, 2023
Video publishing has been — and still remains— the largest and fastest-growing segment of the digital publishing industry. However, ever since the covid-19 pandemic, the video publishing field has been experiencing a particularly volatile trend. The pandemic itself brought about a boom in audience sizes. However, it also kept a large portion of advertisers at bay.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 23, 2023
Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. Instead, brands are moving toward establishing attention as the new currency as a part of an industry-wide push for measurement tools that focus on whether someone had an opportunity to absorb an ad’s message. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they in
YieldBird
AUGUST 23, 2023
Dealing with revenue fluctuations in programmatic advertising, especially drops, can be quite challenging. As a publisher, you always strive to optimize revenue, but identifying the root cause of drops requires a deep understanding of the various factors that influence the advertising ecosystem. In this article, we will explore the sources of troubleshooting revenue drops and discuss how to differentiate between general market trends and areas that need improvement.
Digiday
AUGUST 23, 2023
The referral traffic coming from links shared to X (née Twitter) to publishers’ websites has declined sharply in the past year. Web publishing tech provider Automattic analyzed a random set of 25 large and small publishers and found that traffic from X fell on average by 24% from the first half of 2022 to the first half of 2023, according to Todd Blackmon, who oversees Automattic’s global marketing agency partnerships.
Brid.tv
AUGUST 23, 2023
Video publishing has been — and still remains— the largest and fastest-growing segment of the digital publishing industry. However, ever since the COVID-19 pandemic, the video publishing field has been experiencing a particularly volatile trend. The pandemic itself brought about a boom in audience sizes. However, it also kept a large portion of advertisers at bay.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 23, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
AdvertiseMint
AUGUST 23, 2023
Do you want to learn how to use the TikTok slow-motion effect? The slow-motion effect on TikTok adds cinematic flair to videos and makes ordinary moments extraordinary. Whether you’re showcasing your dance moves, DIY projects, or adorable pet antics, you can give your video an edge with this effect. This article will walk you through the process of using the TikTok slow-motion effect and show you its various applications.
Digiday
AUGUST 23, 2023
July may have been a blockbuster month for the movie industry, thanks to the odd-couple pairing of Barbie and Oppenheimer — and year to date, box office receipts are said to be tracking 23% ahead of 2022, according to National CineMedia (NCM), one of the two major firms selling ad time around pre-movie content in theaters. NCM just a few weeks ago emerged from a voluntary bankruptcy , shedding more than $1 billion in debt in the process.
AdvertiseMint
AUGUST 23, 2023
Do you want to add photos to TikTok videos? While TikTok focuses on short videos, you can add images to tell a richer story. Adding photos to your TikTok videos can be a creative way to enhance your content and make it engaging. In this article, we will show you how to add photos to your TikTok. How Do You Add Photos to a TikTok Video Follow these steps to add a picture to your TikTok video: 1.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 23, 2023
Related Insights The Programmatic Marketer MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious. Subscribe To Read Ad tech firm Infillion will take possession of MediaMath, confirmed the filings of an August 23 bankruptcy hearing, bookending one of the ad tech stories of the year, so far.
AdvertiseMint
AUGUST 23, 2023
Do you want to learn how to combine photos and videos on TikTok? TikTok creators merge videos and photographs to enhance their content, and so can you. If you run a business on TikTok, you can provide various information about your products and services by combining videos and photos. In our simple guide, we will discuss several ways to combine videos and photos on TikTok.
Digiday
AUGUST 23, 2023
This week’s Media Briefing checks in with four media revenue chiefs about how the second half of 2023 is pacing from an advertising standpoint. Q3 is on pace but 2024 is top of mind Why publishers chose The Washington Post’s Arc XP Former Vice journalists start new tech pub, publishers are losing traffic from Facebook and more Q3 is on pace but 2024 is top of mind After a tumultuous start to the year, the second half of 2023 is looking pretty good by comparison — at least based on how Q3 i
AdvertiseMint
AUGUST 23, 2023
Do you want to know how to use green screen video on TikTok? The green screen effect allows TikTok creators to transport themselves to exciting places and unique backgrounds. You can join the fun and replace your video’s background with anything your imagination can conjure. This guide will break down the process of creating green-screen videos on TikTok into easy-to-follow steps.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
246 
Let's personalize your content