Adweek
MARCH 21, 2023
A tiny booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during both weekends of the upcoming desert music festival. The New Bar, which opened its doors in July and quickly cemented its place as a community hub, will be the official nonalcoholic retail partner of the nearly.
Marketing Dive
MARCH 21, 2023
The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.
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Adweek
MARCH 21, 2023
After Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar ad calling out the "ridiculous" measures some take to feel safe while exercising on city streets. The Samsung ad, "Night Owls," drew an angry response, with critics saying it didn't reflect the dangers faced by.
Martech
MARCH 21, 2023
Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 21, 2023
As a host of startups have ushered in a new era of artificial intelligence-powered image creation over the past year, speculation has mounted on how and when Adobe, one of the world's largest high-end creative software providers, would integrate this tech into its suite of programs. The company answered that question Tuesday with a group.
AdExchanger
MARCH 21, 2023
Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. The post New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
MARCH 21, 2023
Brand partners with content and influencer marketing agency YAAP, to drive development in these regions SANTA MONICA, Calif. — Tagger Media, the global technology leader powering influencer marketing and social intelligence, announced its expansion into the Middle East and India through an exclusive partnership with YAAP, a specialized content and influencer marketing agency with offices throughout […] The post Tagger Media Expands into Middle East and India Following Successful Grow
Adweek
MARCH 21, 2023
As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. "But there is no need for immediate action just yet," said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok's.
Ad Tech Daily
MARCH 21, 2023
Study shows over half of U.S. and UK consumers trust a brand more when it organically ranks higher in their search results NEW YORK — More than half (51%) of people place more trust in a brand that ranks high in natural or organic search results than one that appears as a sponsored or paid […] The post Organic Search Serves Critical Role in Brand Building, New Survey Reports appeared first on Ad Tech Daily.
Adweek
MARCH 21, 2023
Fox News wants to be a part of its audiences' lifestyles. Ahead of its live upfront week event on May 15, Fox is holding pre-upfront presentations for its individual business units, and things get started on today with Fox News Media taking the spotlight and making its pitch to advertisers. The company is looking to.
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AdExchanger
MARCH 21, 2023
This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The post Nielsen Asserts Its Place In The TV Currency Crowd appeared first on AdExchanger.
Adweek
MARCH 21, 2023
What if sports fans could make their ideal streaming service? That's the question that FuboTV answers with its new nationwide campaign starring athletes Kevin Garnett and Mark Sanchez. In the virtual MVPD's largest branding campaign to date, it revealed it's rebranding its consumer-facing products simply as Fubo, complete with a new look and reimagined suite.
Martech
MARCH 21, 2023
Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.
Adweek
MARCH 21, 2023
Before A-list celebrities started documenting the fine details of their personal lives on social media, a fan's self-proclaimed closeness to a public figure only required a stroll down the Macy's fragrance aisle. And as online platforms have desensitized consumers to celebrity-backed content and trained them to recognize a disingenuous brand, believing that Grammy-award winners and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 21, 2023
Spotify is all about audio, obviously. But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger.
Adweek
MARCH 21, 2023
Most people look at creators with large followers and think it's easy to keep them engaged. The truth is many creators do a lot behind the scenes to keep their followers coming back and interested on a daily basis. For creator Se?n McLoughlin--known to fans as Jacksepticeye--it takes more than just posting videos to keep.
Martech
MARCH 21, 2023
Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.
Adweek
MARCH 21, 2023
What does being a DJ and investing have in common? It might seem like nothing. But Mick Batyske found a way to combine them and build an incredible career. In this episode of The Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Batyske--DJ, investor, adviser and speaker at MICK--to discuss.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
MARCH 21, 2023
The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.
Adweek
MARCH 21, 2023
During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand's mission with a focus on consistent, incremental profitability. Supergoop, founded by Holly Thaggard, began with the question: How do you make a product that creates joy and puts the talent and strategy behind that idea? Baldwin explains the.
AdExchanger
MARCH 21, 2023
This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers. To effectively measure influencers' performance, The post MikMak Soothes Ricola’s Influencer Measurement Sore Spot appeared first on AdExchanger.
Adweek
MARCH 21, 2023
What does it take to excel in a multi-industry marketing career? To find out, we sat down with Frank Cooper III, chief marketing officer at Visa. With a wealth of experience spanning multiple industries, from developing financial literacy to finding your purpose, Cooper III is an expert in his field and has some invaluable advice.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 21, 2023
Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer The post Adobe Is Training Generative AI For Its Customer Data Platform appeared first on AdExchanger.
Adweek
MARCH 21, 2023
TikTok allows users to set their accounts to "Private" in order to prevent strangers from following them or watching their videos. When a user has a private TikTok account, non-followers won't be able to view their videos, and the user will be able to approve or deny anyone who requests to follow their account. Our.
Martech
MARCH 21, 2023
Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors better.
Adweek
MARCH 21, 2023
In this week's episode of Yeah, That's Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by senior producer Al Mannarino and special guest David Griner to bid farewell to Shannon as she embarks on her next adventure. During the conversation, they discuss Shannon's beginnings at Adweek, her work covering creativity, the creator.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
MARCH 21, 2023
At age 15, when Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses. But from the outside, looking in, it seems she was always destined to end up right where she is today. Ironically, her first job was interning at her uncle’s advertising business, learning the ropes, which made becoming a CBO what she calls “a natural fit.
Adweek
MARCH 21, 2023
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu, Havas Media Group's Converged, Publicis' Epsilon PeopleCloud and.
Exchange Wire
MARCH 21, 2023
Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [.] The post <strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong> appeared first on ExchangeWire.com.
Adweek
MARCH 21, 2023
In this week's episode of To Dine For, host Kate Sullivan is joined by Will Guidara, the former owner of Make It Nice, the hospitality group with restaurants covering the entire spectrum, from fine dining to fast casual. Make It Nice is a restaurant group that features the acclaimed Eleven Madison Park. It also includes.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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