The Ad Tech Blog

JULY 26, 2023

Have you ever wondered what the future of business decision-making might look like? How about the possibility of having a Chief ChatGPT Officer on board? Yes, you heard it correctly. A position dedicated entirely to liaising with a large language model like ChatGPT, enabling crucial business decisions. ChatGPT: A New Player in the Game of Decision-Making ChatGPT, a tool that has earned its reputation for mastering text-based interactions, is not merely about generating content or facilitating ch

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Adweek

JULY 26, 2023

Our world has exploded in pink and Barbiemania has officially taken over. Mattel's bet that Greta Gerwig's new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an estimated $155 million in tickets at U.S. theaters. Barbie also collected an additional $182 million overseas. And the cherry on top: it.

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AdExchanger

JULY 26, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was The post Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All appeared first on AdExchanger.

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Adweek

JULY 26, 2023

Figuring out how to show up on a new media channel and speaking authentically to that platform's audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not the first major priority. Instead, the brand was seeking how to best create a.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

JULY 26, 2023

Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers. The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger.

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Adweek

JULY 26, 2023

Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn't actually change the name of such a well-established brand. But as we've all come to see, he was quite serious. With the support of CEO Linda Yaccarino, Musk has changed the name of Twitter.

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Adweek

JULY 26, 2023

The latest installment of Apple's long-running and celebrated "Shot on iPhone" campaign shines a light on the universal expression of dance, through the lens of diverse photographers from around the world. Showing off the iPhone 14 Pro's ability to capture movement in a still shot, "Dance, Shot on iPhone" enlists four photographers to capture a.

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AdExchanger

JULY 26, 2023

Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the general launch of a product called Entity Resolution. The post AWS Launches A Solution For Off-The-Shelf ID Resolution appeared first on AdExchanger.

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Adweek

JULY 26, 2023

At the Women's World Cup in Australia and New Zealand, the ideal of equal pay for women's and men's players remains elusive. Evening out endorsements have proven similarly tricky, but brands are increasingly stepping in to bridge the divide. Yes, thanks to a new collective bargaining agreement signed with U.S. Soccer last year, the U.S.

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Martech

JULY 26, 2023

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. He attended the University of Waterloo in Canada, studying business and economics.

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Advertising

Adweek

JULY 26, 2023

If a private equity firm functions ideally, it purchases a struggling company or organization, fixes what's broken, and returns that entity to the world in better condition than it was found. When Nicole Jeter West looked at the sports, media, entertainment and nonprofit sectors, their cultural environment was typically the broken element. West made a.

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Entertainment Media 189

Brid.tv

JULY 26, 2023

Empty ad call responses can negatively affect an online publishing business. Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. Luckily, with Brid.TV’s new Call Ad Again feature , our publishers no longer have to worry about lost revenue due to empty pre-roll slots. Let’s take a closer look at what this feature is, how it works, and why you should use it.

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Adweek

JULY 26, 2023

It's the season 3 finale of Let's Talk About Brand. Today, we have a very special guest: Pat Flynn from Smart Passive Income. Flynn shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build.

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Martech

JULY 26, 2023

This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. Its role spans the entirety of the customer journey. This makes marketing unique compared to product, sales and customer success.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Exchange Wire

JULY 26, 2023

The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), [.] The post A Leading Privacy-Friendly Analytics Vendor Piwik PRO Introduces its Reinvented Customer Data Platform appeared first on ExchangeWire.com.

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Audience 96

Martech

JULY 26, 2023

Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. Best Western Hotels is among the first brands to use the service.

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Machine Learning MarTech Marketing 73

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. The controversy sprang from a report by research firm Adalytics which claimed that marketers buying ad space on YouTube are potentially vulnerable to untold brand safety concerns via its audience-extension network.

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Martech

JULY 26, 2023

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred th

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Seth Godin

JULY 26, 2023

Of course, we think we’re right. That’s why we’re sharing our opinion. But when there’s a disagreement, or we’re predicting the future, it’s likely that someone will turn out to be incorrect. Sometimes, being wrong is a minor embarrassment, with very little real cost. And sometimes, it leads to significant cost, a one-way choice we can’t undo.

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Digiday

JULY 26, 2023

As Hollywood’s actors’ and writers’ strikes continue without any signs of letting up, media agencies and experts expect the impact to be felt across retail media, influencer marketing and connected TV inventory. The ongoing labor disputes, which started in May, mean fewer new scripted shows and other content are coming out of the studios.

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Brid.tv

JULY 26, 2023

Empty ad call responses can negatively affect an online publishing business. Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. Luckily, with TargetVideo’s new Call Ad Again feature , our publishers no longer have to worry about lost revenue due to empty pre-roll slots. Let’s take a closer look at what this feature is, how it works, and why you should use it.

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Fill rate Ad Inventory Impressions Ad Tech 52

Ad Badger

JULY 26, 2023

SUBSCRIBE What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk. Read More How To Become An Advanced Advertiser for Amazon PPC Campaigns [The PPC Den Podcast] The post How To Become An Advanced Advertiser for Amazon PPC Campaigns [The PPC Den Podcast] appeared first on Ad Badger.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Exchange Wire

JULY 26, 2023

In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [.] The post X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI appeared first on ExchangeWire.com.

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AdExchanger

JULY 26, 2023

The aptly named Oddity Tech, an Israeli DTC brand operator, doesn’t fit neatly in one category. It's a skincare and cosmetics seller, that aims to be a tech and data The post Examining An Oddity – And Whether A Product Brand Can Be Too Data-Driven appeared first on AdExchanger.

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MNTN

JULY 26, 2023

Linear television left advertisers wanting more. While these ads could reach a large audience, there was no way to know who you were reaching—only where they were located. This forced advertisers to create broad, generic ad content that would only be relevant to an introductory-level audience. Thankfully, Connected TV (CTV) creates an opportunity for brands to reach the right people at the right time.

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Rob Campbell

JULY 26, 2023

So last month, Paula Bloodworth, Martin Weigel and I presented our talk, ‘Strategy Is Constipated, Imagination Is The Laxative’, at Cannes. We were excited to do it, but also nervous. Not because we were saying anything particularly controversial, but because it’s Cannes and it’s a big thing – even if people like to hate on it.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Exchange Wire

JULY 26, 2023

Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [.] The post Sound & Vision: The Intersection of Audio and Video appeared first on ExchangeWire.com.

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Smarty Ads

JULY 26, 2023

Is it ever possible to imagine a typical day without mobile devices? Absolutely, but not in 2023. Screening news feeds, checking emails, posting on their social media accounts, playing a favorite game, monitoring physical activity, and tracking habits - these are only a few actions users perform with their gadgets.

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VideoWeek

JULY 26, 2023

The recent set of financial results released by major ad agency holding groups have been a bit of a mixed bag. French giant Publicis Groupe had a strong quarter, posting 7.1 percent growth in organic revenues, and raising its full year guidance to five percent. Omnicom also saw organic growth, but at a much slower rate of 3.4 percent. But Interpublic Group’s revenues fell, with an organic drop in net revenues of 1.7 percent, and the agency lowered its full year forecast.

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Digiday

JULY 26, 2023

This week’s Media Briefing looks at the role of paid trial offers within publishers’ subscription businesses in the pursuit of increasing both retention rates and growing new subscriber totals. The case for, and against, paid trial offers Fewer podcasts equals more listeners for The Athletic Earnings season begins, TikTok has a new e-commerce strategy and more The case for, and against, paid trial offers As subscription growth slows, publishers are finding that retaining subscribers

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.