Martech

JANUARY 11, 2022

“You have two assets without which you cannot have a business – customers and employees,” said Natalie Petouhoff. “Yet they’re not on the balance sheet and we don’t design experiences to maximize their potential.” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform.

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More About Advertising

JANUARY 11, 2022

Hardly blockbusters it’s true, but interesting in their own ways. Getir is a Turkish-owned quick delivery company, currently in London – which may account for the name, no it’s not cockney for ‘Get ‘ere.’ And the company is sponsoring London Premier League club Tottenham Hotspur’s training kit, which may seem like an odd choice although.

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Martech

JANUARY 11, 2022

In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers. When it comes to adopting or executing an ABM strategy, would your organization be considered an innovator or a laggard?

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MarTech Marketing 117

More About Advertising

JANUARY 11, 2022

Sir Martin Sorrell doesn’t have too much in common with messrs Bartle, Bogle and Hegarty, the trio who, when they set up BBH in 1982, announced they weren’t going to undertake creative pitches. Lots of agencies have said this at the outset (along with promising not to hire account handlers) but at BBH it lasted. The post Don't play the pitch game, says Sorrell, "land and expand" first appeared on More About Advertising.

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Agency Advertising Finance Media 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. “Unlike first-party website engagement, intent signals are different in the sense that they are collected from third-party applications or a third-party content that I as a brand do not have acces

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MarTech Education Marketing 117

InMobi

JANUARY 11, 2022

To say that 2021 has been a whirlwind year for retailers (and CPG brands) would be an understatement. Despite the widespread rollout of vaccines in the U.S., the Delta and Omicron variants continued to impact consumer behaviors. Now that 2021 is finally behind us, what does the future hold in store for brands and retailers? Specifically, here are the major trends from the past year that will continue to impact brand and retailers for the foreseeable future.

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Retail Media 52

Paleo AdTech

JANUARY 11, 2022

Welcome to the second of what we’re calling Paleo Pellets: some occasional, shorter episodes explaining a particular topic. Our first one was on the DoubleClick ad server, and we thought we’d start this new year off with a look at what happened before DoubleClick. That is the entire history of advertising up until about 1995. And I want to do this in 15 minutes or less.

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Advertising Agency Real Estate Ad Tech 52

Martech

JANUARY 11, 2022

This February, Tourism Ireland is teaming up with a new IMAX documentary about Ireland to welcome travelers back after the enduring travel slump from the Covid-19 pandemic. But ensuring the partnership is successful has called for a lot more than Irish luck, it’s taken a sophisticated mix of integrated marketing and data management. Launching Ireland on IMAX.

Marketing 99

Marketing Data Management Platform Retargeting Media 99

Martech

JANUARY 11, 2022

RevOps has yet to solve the long-established problem of aligning sales and marketing teams. By integrating the operations supporting sales, marketing and customer success into a single revenue engine, RevOps held out the promise of driving towards a set of agreed revenue outcomes. A survey of 270 U.S.-based B2B professionals by RevOps automation vendor Openprise suggests RevOps is falling short. 66% lack strong confidence in their data onboarding processes. 58% lacked confidence in their ability

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MarTech Marketing 111