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Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators ShopTalk Tegna Names Three Regional VPs to Oversee Local Stations By Kevin Eck --> Tegna has named Carol Fowler , Julie Wolfe and Chris Peña vice presidents of content. Each will oversee local stations in a dedicated geographic region, focusing on the quality, depth, and relevance of coverage, and emphasizing the local impact and the daily practical value of the information.
In the ever-changing world of online marketing, the advantage goes to those that can relate to the audience on a personal level. The advent of artificial intelligence has fundamentally reshaped this dynamic, propelling relevancy to the forefront of every successful strategy. You see, in the vast ocean of online information, if your message isn’t relevant, it’s simply invisible.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators How Hello Sunshine’s Sunnie Hopes to Empower Gen Z IRL and Online E.l.f. Cosmetics and Purdue University are key partners in Sunnie’s new youth initiatives Sunnie By Elena Cavender --> Sunnie, the new brand from Reese Witherspoon’s Hello Sunshine, was born out of a desire to empower Gen Z girls.
Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight: _ Marketing and Marketing Tech Quote-of-the-Week! Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality. The quality of where the ads are appearing and the quality of the viewer.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Fundraising Pitch Decks Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search Fintech brand Ramp’s mentions in AI search rose from 3% to 22% after using Profound’s tools Profound is working with over 100 brands, including Indeed, U.S. Bank, and Mejuri.
TV ad buying is increasingly driven by ad tech, as shown by activity during the 2025 upfront negotiations, where programmatic, CTV, and data-fueled pitches took center stage. This theme continued last week at the media industry’s flagship conference, Cannes Lions Festival of Creativity, with a slew of announcements at the glitzy affair underlining this shift in the sands.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Zillow Sued by Compass Over Policy to Ban Private Listings The real estate brokerage firm accused the property listings platform of anticompetitive behavior Zillow is adhering to a 2019 policy, as set by the National Association of Realtors. Zillow By Mark Mwachiro --> Property listings platform Zillow is being sued by real estate brokerage firm Compass over its new policy of banning private listi
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Zillow Sued by Compass Over Policy to Ban Private Listings The real estate brokerage firm accused the property listings platform of anticompetitive behavior Zillow is adhering to a 2019 policy, as set by the National Association of Realtors. Zillow By Mark Mwachiro --> Property listings platform Zillow is being sued by real estate brokerage firm Compass over its new policy of banning private listi
The FTC approved Omnicom’s $13.5 billion acquisition of Interpublic Group with conditions barring the combined company from steering ad spend based on political or ideological viewpoints.
New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement and greater profitability. Cordial , the leading AI marketing platform helping brands win the battle for customer attention, is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and consumer sentiment at a two-and-a-half-year low, this advancement comes at a critical moment as brands grapple with moun
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Gaming News Alex Dao Joins EA to Build Out the Gaming Giant’s Ad Business The exec comes from Snap, where he expanded the platforms agency partner program Daos hiring is part of a broader shift in EAs ad business. EA By Will Russo --> Former Snap executive Alex Dao has joined Electronic Arts in a new role that will unite the gaming brand’s creative advertising and sponsorship capabilities.
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As we’ve seen more and more AI-powered advertising technologies and tools come to market, debate is starting to emerge around the extent to which programmatic advertising will be transformed by AI. Will programmatic advertising in ten years operate fairly similarly to how it does now, made more efficient and effective by AI capabilities, or will the ways in which we buy and sell advertising undergo a more fundamental transformation?
Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands as it increases its investment in influencer marketing. The U.S.
As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024). With the global travel market projected to reach a staggering $2.5 trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting in front of fifty-foot yachts, sun-drenched group photos that play out each year with ritualistic choreography. The awards are handed out, slogans are repeated, and the LinkedIn feeds fill with reflections that feel increasingly interchangeable … The post James Kirkham: from Cannes to Tehran, and our split screen era first appeared on More About Advertis
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators TV Biz CBS Texas to Debut its AR/VR Set Today CBS Texas AR-VR CBS Texas By Kevin Eck --> CBS Stations will launch its eighth state-of-the-art Augmented Reality and Virtual Reality (AR/VR) technology-driven studio at CBS Texas this evening. CBS Texas will debut the AR/VR system on-air today, Monday, June 23, during the CBS News Texas newscast at 5 PM, led by first alert chief meteorologist McKenna King , who
Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy Basis Technologies , the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to VP of product – DSP. Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and machine learning.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is an MCP server, and how can marketers use one? An MCP server, or Model Context Protocol server, is a technology that allows marketers to leverage external tools and data sources to enhance their marketing workflows.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings Wednesday, June 18 Evening Cable News Ratings: The Five Leads Another Busy Evening Jesse Watters Primetime and Gutfeld! were the No. 2 and No. 3 shows Courtesy Fox News/MSNBC/CNN, illustration by Adweek By Mark Mwachiro --> Fox News was the No. 1 network of the evening with The Five, Jesse Watters Primetime, and Gutfeld!
A broken ad tech supply chain is draining value from publishers and advertisers alike—exposing the urgent need for smarter, fairer, and more transparent tools built with publishers in mind. Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain, shaved off by intermediaries and filters, fragmented across systems, and drained by tools designed more to gatekeep than to guide.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Reddit May Use Sam Altman’s Iris Scan Tech, But Some Are Looking Away The proliferation of AI content is spurring the social media platform to work with third parties to verify humans Iris scanning may soon span the globe. Hows are earths inhabitants feeling about that?
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I’m the Director of Performance Marketing here at MNTN. As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get more out of our own CTV advertising efforts.
The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one hits everyone, but many organizations seek to be a monopoly, or perhaps noticeable in scale. This flies in the face of embracing the smallest viable market.
Performance marketers know that great creative isn’t just a nice-to-have — it’s a performance multiplier. In fact, according to Nielsen, 47% of campaign success comes down to creative quality. But perfecting ad creative has always meant long feedback loops, costly revisions, and a lot of educated guessing. Not anymore. MNTN’s new Creative Recommendations feature puts AI to work evaluating your uploaded TV commercials and highlighting smart, actionable improvements based on proven best practices.
CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a growing appetite for efficiency over exclusivity.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Artificial intelligence (AI) is redefining TV advertising , transforming static campaigns into dynamic, data-driven experiences. From real-time performance optimization to audience-level personalization, AI is reshaping how brands show up on screen. Let’s unpack what marketers need to know about the role of AI in TV advertising today, tomorrow, and beyond.
Kargo, a leader in breakthrough advertising solutions, has launched three innovative new CTV advertising units for the APAC market, offering advertisers more creative flexibility, stronger brand storytelling, and measurable outcomes across premium streaming environments. Using Creative Science to combine high-impact creative [.] The post Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science appeared first on ExchangeWire.com.
Performance marketers know that great results come from reaching the right audience at the right time. Enter MNTN Matched , the first-of-its-kind audience-building system that connects you with the consumers who will fall in love with your brand. With MNTN Matched, you don’t just target broad audience segments — you match with high-value consumers who are most likely to engage with your brand and convert.
The company’s new solution, Appcast Brand Ads, engages and nurtures talent on social media platforms and proves the “halo effect” of brand advertising on recruitment marketing outcomes Appcast , the leading recruitment marketing platform powered by programmatic, announced the launch of Appcast Brand Ads, the recruiting industry’s first brand marketing solution that tracks to the hire.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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