Adweek
FEBRUARY 5, 2024
Everybody takes bad news differently, and for seven characters in the Super Bowl 58 spot for Reese's, simultaneous overreaction is the order of the day. After a voice of god narrator suggests the unthinkable--Reese's is toying with a classic American confection--one man is so distraught that he drunks his face into a crock pot of.
Martech
FEBRUARY 5, 2024
Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Love ‘em! They’re useful, and we use the return data in our email program, customer profiles and product development B. Hate ‘em! We don’t get much helpful info from them and readers generally ignore them. C. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.
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Adweek
FEBRUARY 5, 2024
The E*Trade baby picked a new Super Bowl teammate in creative agency 72andSunny and a new pastime in pickleball for his latest Big Game ad. Using the fast-growing "tennis for babies, but for adults" as a metaphor for the daunting world of securities trading, E*Trade's 30-second Super Bowl 58 spot--airing during the second quarter--has its.
More About Advertising
FEBRUARY 5, 2024
It is, of course, Valentine’s Day on February 14 – which means lots of things to different people in different places it seems. Here it may be an M&S Dine-In for two, in Japan you maybe have to battle through a lot of tech to actually meet someone. Not just Japan, of course. Japanese condom … The post AI writes a Valentine’s Day romance for Japan’s Skyn first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 5, 2024
T-Mobile and Panay Films brought Zach Braff and Donald Faison back to the cul de sac for Super Bowl 58 and gave them a new neighbor for their musical 5G home internet recruitment efforts: Jason Momoa. Braff and Faison initially discussed their internet options over the hedge to the tune of Steven Sondheim and Leonard.
AdExchanger
FEBRUARY 5, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Selling Cells Kochava lost its motion to dismiss the latest suit brought by the FTC, which is targeting its location and consumer data sales business on the grounds it constitutes a privacy invasion and, thus, a consumer harm. It’s the second such lawsuit […] The post The FTC Gets Its Second Crack At Kochava; The Deprecation Vacation appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 5, 2024
VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […] The post Why Does Nielsen Keep Suing Its Competition?
Adweek
FEBRUARY 5, 2024
Christopher Walken is one of the most mimicked celebrities, as his signature stilted cadence is perhaps the most unique in Hollywood. BMW's Super Bowl spot takes Walken-mocking to the limit as the star drives and walks through several scenes where everyone he talks with tries to imitate him. The 60-second spot, "Talkin' Like Walken," by.
More About Advertising
FEBRUARY 5, 2024
Burberry has taken a leaf out of IKEA’s book (really) by covering posh London department store Harrods in what it calls its “signature blue.” Harrods is usually green of course. IKEA did that for its Oxford Street flagship last year in a campaign by Mother. Burberry, which has been flagging a bit recently as sales … The post Burberry paints Harrods blue first appeared on More About Advertising.
Adweek
FEBRUARY 5, 2024
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think.
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Martech
FEBRUARY 5, 2024
Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Interactive webinars add on-demand functionality Our schedules can get in the way of attending live events, but this is no longer a blocker for interactive webinars. Thanks to the January updates, on-demand webinar functionality is now available.
Adweek
FEBRUARY 5, 2024
Independent agency Pereira O'Dell is expanding its artificial intelligence lab into a global AI innovation hub, Silverside AI, based in San Francisco and connecting AI startups with brands looking to test and scale AI use cases across media buying and creative optimization. Silverside AI acts as a mentoring incubator for the burgeoning AI startup scene.
Martech
FEBRUARY 5, 2024
As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are
Adweek
FEBRUARY 5, 2024
Chris Pratt earns himself (and his mustache) the role of a lifetime as he teams up with Pringles for its seventh consecutive Super Bowl ad. A teaser campaign of a picture of a man's lip sporting a fine mustache was released last month to let social media users speculate on the celebrity who would appear.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
FEBRUARY 5, 2024
After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin. And executives have repeatedly confirmed their commitment that cookies will be completely gone by the end of the year.
Adweek
FEBRUARY 5, 2024
Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don't get between a mascot and their food of choice. During a 60-second ad airing during the third quarter and created by Goodby, Silverstein & Partners, Ortega and well-coiffed, pantsuited Doritos Dinamita brand.
Exchange Wire
FEBRUARY 5, 2024
Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [.] The post IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta appeared first on ExchangeWire.com.
Adweek
FEBRUARY 5, 2024
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG's agencies to advance the culture of creativity throughout the network for its clients. In addition to this new role, Credle will continue to serve as chair of global network FCB throughout.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
FEBRUARY 5, 2024
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing.
Adweek
FEBRUARY 5, 2024
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace's Super Bowl 58 teaser. The charming four-minute film sets up the website building service's 10th consecutive commercial in the Big Game. It is also Scorsese's first time directing a Super Bowl ad. The trailer plays on the Scorsese father-daughter dynamic that.
Seth Godin
FEBRUARY 5, 2024
A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years. We’re used to the rapid increase in speed in just about everything around us. Absolutely positively overnight is mostly too slow for many industries now. It takes discipline, then, to commit to going in the other direction.
Adweek
FEBRUARY 5, 2024
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan throughout 2024. Between the lines According to the companies, the new partnership is a significant step as Expedia Group looks to accelerate its global expansion.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
FEBRUARY 5, 2024
As the cord-cutting and streaming wars continue, the Super Bowl remains one of the last bastions for live events with a massive captive audience. To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it’ll run advertisers $7 million. This year’s price tag mirrors last year’s $7 million, which was the most expensive Super Bowl ever for in-game ads.
Adweek
FEBRUARY 5, 2024
This year's Super Bowl marks the return of the iconic Coors Light train, with LL Cool J and Lainey Wilson--as well as The O'Jays--along for the ride. The original Silver Bullet Train debuted in 2005 and kept chugging through 2012 on the premise that overheated people everywhere should have access to a cold train of.
Digiday
FEBRUARY 5, 2024
Across tech and media, layoff season is in full swing — and the gaming industry is getting hit particularly hard at the moment. Gaming is a culturally ascendant form of entertainment, but gaming companies are struggling to take advantage of the rise of the medium. As free-to-play or live service gaming gradually eclipses premium game sales as the industry’s leading business model, gaming companies are pivoting — and making significant cuts to their payrolls — accordingly.
Exchange Wire
FEBRUARY 5, 2024
In the dynamic world of digital advertising, media companies must integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that [.] The post Multi-Ad Server Integration: goTom Now Shares Flights Across Multiple Ad Servers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 5, 2024
Marketers are planning to use Super Bowl LVIII’s Las Vegas setting to the fullest. Marketers are going beyond the usual on-the-ground fare and employing what the city has to offer by rolling out teasers on the Sphere, more experiential events and using the city’s landmarks and impersonator talent to extend their Big Game advertising efforts. Hellmann’s, for example, became the first Unilever brand to advertise on the Sphere last week with its activation featuring the star of its Big Game ad, May
Rob Campbell
FEBRUARY 5, 2024
A while back, I saw a tweet by the incredible Alison Moyet, quoting CS Lewis. It was this: It captivated me. Both for how beautifully it is expressed and how true it is. At least to me. You see the older I get, the more I realise the phrase ‘everything happens for a reason’ is the perfect encapsulation of how life is. Whoever we are, wherever we live, we experience a rollercoaster of emotions.
Digiday
FEBRUARY 5, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms , most recently including Amazon Prime, the continued creator economy boom and more, there are more places than ever to advertise. ( A look at how Amazon is selling ads on Prime Video to advertisers here. ) That fact is one of the things that keeps Katie Haniffy, senior director of media
VideoWeek
FEBRUARY 5, 2024
Freely, the joint CTV app backed by the BBC, ITV, Channel 4 and Channel 5, will launch in Q2 2024, its developers announced this morning. Everyone TV, Freely’s parent company, also released the first images of the app’s user interface (UI) and features. Smart TVs with Freely installed will feature a seven-day TV guide accessible via the Guide button on the TV remote.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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