Adweek
JANUARY 31, 2024
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election later this year. But both sets of cuts share a variety of strategic explanations, particularly retrenching to core competencies in order to focus on content that drives.
The Ad Tech Blog
JANUARY 31, 2024
The need for ad fraud detection techniques has never been more important – especially during this AI bubble. Ad fraud is costing companies billions. You might not lose as much, but I don’t think you will be happy that a bot is clicking your ads, eating your budget away. The Threats Click Fraud Initially, the challenges were rudimentary, consisting mainly of simple click frauds.
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Adweek
JANUARY 31, 2024
The Budweiser Clydesdale horse team has been an integral part of the brand's Super Bowl presence for decades, and this year will mark the majestic animals' 46th Big Game appearance. A 30-second in-game spot, "Old-School Delivery" opens on a snowy mountain town, panning into a community bar where the power goes out. A delivery driver.
AdExchanger
JANUARY 31, 2024
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination. Consider the Google ad portfolio. YouTube ad revenue grew from almost $8 billion in Q4 2022 to $9.2 billion last quarter, the company reported in earning Tuesday afternoon. Google Search added more than $7 billion […] The post Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 31, 2024
Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology. Precise Gaming allows advertisers to run branded videos and customized mini games in top gaming applications, as well as run ads next to relevant YouTube gaming videos that suit the brand's.
More About Advertising
JANUARY 31, 2024
Mother is launching another new agency into what’s already a pretty extended family with Run Deep, aimed at taking brands “into the heart of fan culture.” The agency is led by Jodie Fullagar and Rich Barker (below), previously of M&C Saatchi Sport and Entertainment, itself now majoring on “fancom.” Founders Fullagar and Barker say: “We’ve … The post Mother joins battle for fandom with new agency Run Deep first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 31, 2024
The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Perhaps surprisingly, customer support lagged behind at 12%. Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.
Adweek
JANUARY 31, 2024
Premium chocolate maker Lindt & Sprungli will make its Super Bowl debut in 2024 with a 30-second spot titled "Life is a Ball." Running in the game's first quarter, the ad shows people from all walks of life enjoying Lindor truffles, the brand's ball-shaped candies. The ad features the 1957 Perry Como track "Round and.
AdExchanger
JANUARY 31, 2024
This coming year’s privacy changes probably present the biggest change digital advertising has ever faced. But not enough marketers are aware of just how much they could be impacted. It’s not a question of who isn’t prepared for the deprecation of cookies and Apple’s Privacy Manifests. It’s more a question of who is prepared. And […] The post Google And Apple Are Interested In Profits, Not Privacy appeared first on AdExchanger.
Adweek
JANUARY 31, 2024
In the year since stepping down from his role as U.S. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the advertising ecosystem--with agencies, brands, publishers and ad-tech firms interested in the ex-agency executive's advice. In 2021, Ray also served as Dentsu's.
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Martech
JANUARY 31, 2024
There are certain qualities all strong leaders possess, regardless of their role in the organization and the circumstances under which they lead. How and when you apply good leadership skills makes all the difference. An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action.
Adweek
JANUARY 31, 2024
Kyte Baby, an upscale clothing line for babies and toddlers, found itself in a full-blown crisis last week when its CEO denied an employee's request to work remotely. The employee's adopted baby, who was born prematurely, was in the NICU hundreds of miles away from her home and office. And yet she was told to.
More About Advertising
JANUARY 31, 2024
The Sherlock Holmes story Silver Blaze hinges of the “curious case of the dog in the night time” or, in this case for us, “the dog that didn’t bark” (it was expected to.) The dog in question is WPP founder Sir Martin Sorrell who would normally be expected to be noisily applying his hand-made Lobbs … The post What’s next for WPP after underwhelming Capital Markets update?
Adweek
JANUARY 31, 2024
NBCUniversal is front and center for upfronts. Top line Today, NBCU announced it would once again kick off TV upfronts with a presentation at Radio City Music Hall on Monday, May 13. The company also announced its fourth annual One24 tech conference will take place on Wednesday, March 20, at 30 Rock's Studio 8H, home.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 31, 2024
Another new wave of creative agencies seems to be outperforming their holding company rivals (Gut and Uncommon Creative Studio, both recently acquired, being perhaps the main examples.) Now former DDB global CCO Ari Weiss is having a go, forming Quality Experience in the US with a seasoned line-up from Droga5 and McCann. Weiss is creative … The post Former DDB boss Weiss’s new agency promises clients a Quality Experience first appeared on More About Advertising.
Adweek
JANUARY 31, 2024
Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands. Oreo's Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the.
AdExchanger
JANUARY 31, 2024
As it does every January, the advertising industry gathered this week for the IAB’s Annual Leadership Meeting (ALM), seeking guidance on the many existential crises facing online advertising. In this episode of The Big Story, our Executive Editor Sarah Sluis reports back from the event. One of her biggest takeaways? When it comes to the […] The post The Big Story: The Stages Of Cookie Grief appeared first on AdExchanger.
Adweek
JANUARY 31, 2024
The introduction of over-the-top (OTT) broadcasting platforms by European soccer's football elite has been on the rise as part of a growing trend of sports properties recognizing the potential of acting as their own media platform. With streamers such as Amazon Prime Video and now Netflix, with its $5 billion WWE Raw deal, getting into.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JANUARY 31, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Checks In The CMA, the British antitrust regulator, released the latest update on its evaluation of Google’s third-party cookie deprecation plans laid out in the Chrome Privacy Sandbox. This is a situation that comes with the caveat that anything can change […] The post The CMA Has Its Say; The IAB Probes The Privacy Sandbox, Too appeared first on AdExchanger.
Adweek
JANUARY 31, 2024
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and Beis by Shay Mitchell, among others, celeb-led brand success cannot be ignored. And, in many cases, that success follows a deliberate.
Seth Godin
JANUARY 31, 2024
I walked by a psychic’s storefront studio. The window said that this person had been reading palms and predicting the future since 1989. It was a large space on a vibrant New York City corner. The rent must be astronomical. Or else the purveyor owns the building. Given that this retail space is quite coveted and the storefront is almost always empty, is this the best use for the space?
Adweek
JANUARY 31, 2024
Even with so much promise for instant connection through for technology, the reality of dating can be pretty bleak. Finding the right partner is challenging, but Teleflora's hopeful ad focuses on the emotional transformation that love can bring. Airing ahead of Valentine's Day, Teleflora's "Believe in Love" urges couples to think about how love has.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JANUARY 31, 2024
In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. Investment shifts. Martech investment saw a consistent decline, decreasing from $39.8 billion in 2021 to $28.4 billion in 2022 and further to $18.9 billion in 2023.
Adweek
JANUARY 31, 2024
Over the past few Super Bowl games, there have been some brand stunts that have cut through the other 50 Big Game ads and have made the industry insanely jealous (damn you, floating QR code). However, traditional storytelling continues to make a powerful impact as well. So, as this year's Super Bowl creative starts to.
Ad Badger
JANUARY 31, 2024
SUBSCRIBE Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss. Read More What Do I Do With Wasted Ad Spend? [The PPC Den Podcast] The post What Do I Do With Wasted Ad Spend? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JANUARY 31, 2024
Growing up in Oakland, Calif., Kaitlynn Hong watched her mother balance her career as an accountant with her passion for painting. So when she arrived in New York to intern at Mastercard in 2019, she already had a template for working a day job while maintaining her side hustle as a makeup artist. "I'm deeply.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 31, 2024
Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Everyone’s got a plan to weather the storm — or perhaps even take advantage of it. That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to ste
Rob Campbell
JANUARY 31, 2024
2nd month of 2024 already. Sure, this blog only restarted a couple of weeks ago, but still … So there is a lot written about brand. And marketing. And brand marketing. And a bunch of it is written by people who haven’t done much of it. Certainly not to the level their ‘expertise’ can legitimately claim. I appreciate this makes me sound a bitter bastard … but it’s bothering me.
Digiday
JANUARY 31, 2024
Top lawmakers are growing tired of waiting for tech giants to patch their own holes. Yesterday, CEOs for five major social media platforms faced hours of questions from visibly frustrated members of the Senate Judiciary Committee. The hearing, titled “Big Tech and the Online Child Sexual Exploitation Crisis,” gave members of Congress a chance to ask the CEOs of Meta, TikTok, Discord, X and Snap what they’re doing to protect kids on their platform.
VideoWeek
JANUARY 31, 2024
YouTube’s ad revenues reached $9.2 billion in Q4 last year, up by nearly 16 percent year-on-year, parent company Alphabet announced in its earning report last night. The strong performance helped drive up Google’s total ad revenues to over $65 billion for the quarter. And while Google’s total ad growth was actually below analysts’ expectations, leading to a five percent fall in Alphabet’s share price in after-hours trading, it’s still a remarkable rate of grow
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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