Thu.Apr 11, 2024

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Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’

Adweek

Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist's original content.

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When is the Best Time of Day for Selfies?

Ad Rants

If you like taking a selfie or two, you'll know that lighting is everything. It's crazy the impact lighting has on the outcome of the selfie. If you can catch the day when the sun is just right, you'll have a golden glow and piercing eyes. But not every hour of the day will allow you to get that look. So, below, we've created a guide for the best time of day for selfies.

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Paramount Hires a Bank to Explore the Sale of VidCon

Adweek

Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The.

Media 326
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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns

Adweek

Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming.

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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. Effectiveness should be mastered and constantly invested in ahead of efficiency.

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Breaking Down Barriers: How Brands Can Harness Creator Content Across Digital Landscapes

illumin

When you think of TikTok, what’s the first thing that comes to mind? Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms.

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O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

Adweek

In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man--and many careers. There's Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There's Simpson the sportscaster, franchisee, real estate investor and--memorably--the face.

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The marketing department

Seth Godin

That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement Strategy Listening hard to market desires Customer service Customer delight Q

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BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership

Adweek

After 44 years in the business, creating some of advertising's most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief creative officer of BBDO Worldwide, and he told ADWEEK that as he starts his retirement, he's going to do nothing, "and.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian

AdExchanger

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its open-source MMM model, called Meridian, last month. A marketing mix model (MMM) is a way to attribute ad spend channel […] The post As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian appeared first on AdExchanger.

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ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models

Adweek

Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper--a collaboration between the American Association of.

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AI-powered martech releases and news: April 11

Martech

A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The Adoptable technology, from Nexus Studios, takes amateur dog photos from shelter workers and creates a digital dog double with information about the pose and general characteristics of the dog.

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Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls

Adweek

Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state--and for the industry broadly--by inking a deal as the exclusive weed sponsor at two popular Boston music venues. The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Vizio’s Vision For Programmatic And Home Screen Monetization

AdExchanger

While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization […] The post Vizio’s Vision For Programmatic And Home Screen Monetization appeared first on AdExchanger.

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Simone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad

Adweek

Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision was a significant moment that sparked a global conversation about mental health and athleticism. Now the world-renowned gymnast has returned to the sport, with her sights.

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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some scrutiny. Take Reddit’s search visibility. It showed some improvement last year, but ever since a search algo update last month, […] The post Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix appeared first on AdExchanger.

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Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Adweek

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We are delighted to welcome.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Why tell the others?

Seth Godin

Every internet success works because the network effect kicked in. There’s no other way for an idea to reliably and economically reach a big enough audience to be sustained. That’s why Super Bowl ads make so little sense in 2024. Ideas that spread win. I wrote a bestseller about this 20 years ago, and I still take the insight to heart. One challenge with fundraising is that it’s awkward to share.

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The INCRMNTAL Way: Long Live Causation And Down With Correlation

AdExchanger

Incrementality startup INCRMNTAL only works with inbound leads. That might sound like a humble brag, as in the company doesn’t need to market itself. But there’s a reason for it, said CEO and co-founder Maor Sadra. Measuring the true impact of a marketing campaign, channel or tactic often reveals it’s not working – and some marketers […] The post The INCRMNTAL Way: Long Live Causation And Down With Correlation appeared first on AdExchanger.

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VideoWeek Podcast #43, Thomas Bremond, FreeWheel

VideoWeek

In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024. You can subscribe to the VideoWeek podcast in your podcast reader of choice, including Apple Podcasts , Spotify , and pretty much every other podcast reader, or you can simply listen bel

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Harnessing Data with a Touch of Fanaticism: Madeleine Want’s Journey to AdMonsters Ops Keynote

Ad Monsters

In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching from Sydney to Berlin and eventually planting roots in New York City, is a testament to her ability to adapt, innovate, and lead in the ever-evolving digital landscape.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Snapchat’s relationship with publishers is still pretty complicated

Digiday

Snapchat’s recent staffing shake up has left publishers puzzled. Layoffs across the mobile messaging app over the last six months have thrown a spanner into their usual way of working with them. In February alone, Snap laid off 10% (530 employees) of its overall, global workforce. As a result, key contacts at the platform have gone silent or become slower to respond to publishers, and replacements haven’t provided much clarity — yet.

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How Eyeo Worked With Students To Innovate On AI

AdExchanger

Eyeo is putting the “learning” in machine learning. Last year, it partnered with a university in Munich to have students find new and innovative approaches to using AI in its online ad filtering. As the parent company of AdBlock and Adblock Plus, two of the most downloaded ad-blocking services on the market, eyeo has invested […] The post How Eyeo Worked With Students To Innovate On AI appeared first on AdExchanger.

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‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report

Digiday

Amid all of the concerns that the made-for-arbitrage (née made-for-advertising ) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain for years, unbeknownst to the buy-side until this month. Four agency executives told Digiday that it’s still too early into investigations to determine how much of their clients’ budgets were spent on ads displayed on Forbes’ subdomain

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Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data

AdExchanger

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. And in March, Shirli Zelcer stepped in to lead the group as Dentsu’s first chief data and technology officer. In […] The post Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data appeared first on AdExchanger.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How PGL used influencer co-streams to supercharge esports viewership

Digiday

Last month, the esports company PGL enlisted gaming influencers to co-stream a “Counter-Strike” tournament — and more than doubled the event’s viewership as a result. The move shows how influencer co-streams could help rejuvenate fans’ interest in an increasingly beleaguered esports industry. Based in Bucharest, Romania, PGL has operated esports tournaments since 2002, largely within the “Counter-Strike” scene.

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Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump 

Exchange Wire

On today’s news digest: Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump Ahead of this year’s summer of sports, Comcast has sold approximately USD$1.2bn (£950m) of advertising for the [.] The post Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump appeared first on ExchangeWire.com.

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Comic: Ain’t No Party Like A First-Party … Party

AdExchanger

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ain’t No Party Like A First-Party … Party appeared first on AdExchanger.

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IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans

Exchange Wire

Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning. The company’s new Creative [.] The post IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans appeared first on ExchangeWire.com.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.