Adweek
JANUARY 5, 2024
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many.
Martech
JANUARY 5, 2024
Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JANUARY 5, 2024
Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi. The review honed in on agencies that could help.
Seth Godin
JANUARY 5, 2024
Adam Smith and Karl Marx both wrote about the pin-making machine. Not too long ago, pins (for hats, to hold shirts in place, etc.) were incredibly expensive. They were a luxury item, and a handmade pin might cost more than buying lunch. The pin-making machine changed this. It transformed the labor of four trained workers from 20 pins a day to 10,000.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 5, 2024
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. AdGreen offers free training and tools to help reduce the emissions generated by advertising production. Anecdotal insights from agencies using the calculator show that ad production can reduce its.
Ad Monsters
JANUARY 5, 2024
TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. Marketer interest in advertising on diverse-owned media sites is growing, but as a recent ANA survey highlights, diverse-owned media organizations aren’t seeing the money.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 5, 2024
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.
Adweek
JANUARY 5, 2024
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering grocery bills and protecting animals? The answer comes from the nonprofit group Veganuary, which just dropped its annual PSA that says vegetables--given.
More About Advertising
JANUARY 5, 2024
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get much purchase. Coca-Cola seems to have pulled it off with ‘New Guy’ a spin on an episode of ‘The Bear’ with the show’s originators, WPP’s Open X and Majority, Shaquille O’Neal’s agency in which it … The post MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X first appeared on More About Advertising.
Brid.tv
JANUARY 5, 2024
One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ?
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
JANUARY 5, 2024
Esta historia fue reportada por primera vez en Modern Retai l una publicación hermana de Digiday en Español. En un vídeo de TikTok publicado la noche del 31 de diciembre, los clientes se lanzan alrededor de una mesa de exhibición de vasos portatiles rosados y rojos Stanley H2.0 Flowstate Quencher de 40 oz. en un Target. Se oye una voz, que se presume es la de un trabajador de la tienda, que dice: “Chicos, están limitados [a] dos por cliente” El mismo frenesí se produjo en tiendas de
VideoWeek
JANUARY 5, 2024
In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. Top Stories VideoAmp Lays Off Twenty Percent of Staff as CEO Steps Down US-based TV measurement business VideoAmp has announced it is laying off just under 20 percent of its workforce, as founder Ross McCray steps down as CEO.
Digiday
JANUARY 5, 2024
Digiday estará presente en el CES del 8 al 15 de enero. Inscríbase aquí para recibir un resumen diario en su correo electrónico con los análisis de Digiday. En el Consumer Electronics Show (CES) de la semana que viene, Kevin Gentzel, director global comercial y de crecimiento de Newsweek, presenta un buen ejemplo de cómo el evento se ha transformado para los profesionales del marketing.
VideoWeek
JANUARY 5, 2024
The Australian TV market has a reputation for being an early adopter in programmatic TV. Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. Almost a decade on, one of the market’s leading innovators is Jordan King, Director of Programmatic & Digital Sales at Nine, Australia’s second largest TV network.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 5, 2024
What do you do when your husband is lost in the woods, roaming territory that’s teaming with bears? His wife is beside herself, but as he lurches back home looking like a grizzly himself, she is even more disturbed to find that he smells good. The reason that he doesn’t stink is that P&G’s Native … The post How come you don’t stink? asks VCCP US for P&G’s Native deodorant first appeared on More About Advertising.
Exchange Wire
JANUARY 5, 2024
This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [.] The post Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video appeared first on ExchangeWire.com.
Martech
JANUARY 5, 2024
In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them into a sale and how to grow the relationship once you’ve done that. 1. Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects.
Expert insights. Personalized for you.
308 
Let's personalize your content