Adweek
JANUARY 29, 2024
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds' agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?
AdExchanger
JANUARY 29, 2024
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle Shorts from other YouTube inventory. The post Media Buyers Report Promising Results From YouTube Shorts Pilot Program appeared first on AdExchanger.
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Adweek
JANUARY 29, 2024
Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run product, the company's goal is to participate in the annual sports event--which has turned into an all-American holiday--like any other consumer packaged goods brand.
AdExchanger
JANUARY 29, 2024
Generative AI has become an invaluable content creation tool for marketers. But, while it is fun to experiment with the tool and watch it generate seemingly intelligent outputs in seconds, it’s essential that the technology be deployed in a responsible manner. But how can we establish guardrails while supporting creative exploration? As banal as it […] The post 5 Tips For Drafting An Ethical Generative AI Policy appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 29, 2024
Even for the most discerning home cook, it's a burden that lays heavy: cooking more pasta than you need. That's why, when it found out that one in four pasta dishes made globally are wasted, Italian pasta and sauce maker Barilla made tackling food waste its mission. Drawing on the Italian tradition of using pasta.
Martech
JANUARY 29, 2024
Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 29, 2024
Last week, the FTC launched an inquiry into Big Tech’s relationship with generative AI companies. The inquiry is the latest sign that the agency has its watchful eye on the AI sector. Chair Lina Khan announced the probe during an FTC forum to address competition concerns related to AI technology, its first-ever tech summit focused […] The post When It Comes To Generative AI, The FTC Has Big Tech In Its Crosshairs appeared first on AdExchanger.
Adweek
JANUARY 29, 2024
It's all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the lines The company first announced Nickelodeon would get an alternate telecast--which ADWEEK is calling a slime-ulcast--in August.
AdExchanger
JANUARY 29, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Time Ads have arrived on Prime Video. But audiences have just about had it with streaming services that nickel-and-dime them, The Wall Street Journal reports. Instead of forking over an additional $3 per month to avoid ads, many have canceled their Amazon […] The post Amazon Turns The CTV Supply Spigot; A Mess In The Sandbox appeared first on AdExchanger.
Adweek
JANUARY 29, 2024
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple's seventh annual Chinese New Year campaign. Produced by creative agency TBWAMedia Arts Lab Shanghai, the 15-minute film, "Little Garlic," follows an insecure girl named Wei who is bullied for.
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VideoWeek
JANUARY 29, 2024
Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. The ‘Fast Forward’ plan aims to “embrace the generational shift that is taking place in TV viewing”, as the broadcaster seeks to compete with international streaming services and video sharing apps.
Adweek
JANUARY 29, 2024
The TV ad market is changing FAST-er than ever. From the Hollywood strikes to a soft ad market, advertisers had to contend with several obstacles in 2023. Those obstacles are having a lasting impact, accelerating the move to streaming and FAST channels, firmly cementing sports and live events as coveted inventory, and changing how the.
More About Advertising
JANUARY 29, 2024
Whilst researching material for my next blockbuster book. Working title… “Even more repetitious confessions of a Mad Man.” I was writing a chapter on my three years in the mid-sixties as “Copy Chief” at “Hot Agency du Jour,” DeGarmo, New York. Yes, back in those days they had titles that designated your function, rather than … The post George Parker: a view from a “decrepit denier of datametrics” first appeared on More About Advertising.
Adweek
JANUARY 29, 2024
Nerds' first Super Bowl ad will be a "multisensory" experience, according to marketing director Joey Rath. Joining ADWEEK's Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this week's episode of Yeah, That's Probably an Ad, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena aligns with a recent surge.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JANUARY 29, 2024
In another sign of ad holding company strife, Dentsu is cutting 60 jobs across the UK in what it says is a restructure to better serve clients. Dentsu says: “Our clients’ needs and ways of engaging with partners is changing and, in response, we are further evolving our business to be more adaptive and more … The post Dentsu cuts back UK operation first appeared on More About Advertising.
Adweek
JANUARY 29, 2024
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren't a silver bullet. Take Bed Bath & Beyond's well-known yet generic 20% off coupons, for instance. They're a classic example of a "loyalty" scheme.
More About Advertising
JANUARY 29, 2024
Things must be worse that we thought at UK terrestrial broadcaster Channel 4. It is axing 200 or so jobs, 18% of the workforce, including high profile CMO Zaid Al-Qassab and chief product officer Dave Cameron. CEO Alex Mahon and chief content officer (programme chief) Ian Katz are keeping theirs, for now. All this under … The post Is becoming a “digital-first streamer” really the best option for the UK’s Channel 4?
Adweek
JANUARY 29, 2024
In this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand's founding in a bedroom over.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JANUARY 29, 2024
The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, but at around 2% these were the lowest increases yet reported. Nevertheless, 10 companies, mostly small, have entered the space since 2019. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 billion, up from $2.3 billion in 2023.
AdExchanger
JANUARY 29, 2024
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party data vendor pitch or a TikTok influencer video. For frozen vegetable brand Birds Eye, “fresh, frozen of canned?” is a question it wants customers to ask themselves while doing their grocery shopping. Birds Eye has […] The post First-Party Data On Ice?
Martech
JANUARY 29, 2024
Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies and their relatives have found their way into the deepest corners of our online lives — so much so that “the algorithm” has become a common phrase even among non-technical folks to refer to the invisible hand of the more or less sophisticated models that feed our collective experience.
Seth Godin
JANUARY 29, 2024
Shoplifters lurk in the shadows. They realize that they will have an easier time if they quietly steal stuff, because speaking up about it won’t help their cause. Sometimes, though, some people seek to change the culture in a way that celebrates taking. “I own this jetski and I can ride it as long, as loud as I want to. Get out of my way.” It’s clearly in the owner’s interest to take over the lake, but not really in anyone else’s.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
JANUARY 29, 2024
Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […] The post Super Sweet Sounds of the ’70s Used to Sell More Stuff appeared first on Adpulp.
Martech
JANUARY 29, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Ad Monsters
JANUARY 29, 2024
Recent Compliant research reveals that plenty of U.S. publishers are complacent in consumer data leakage. The data compliance technology company asserts that publishers follow the EU example, which provides more robust federal data privacy standards. As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity.
Exchange Wire
JANUARY 29, 2024
On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [.] The post UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JANUARY 29, 2024
BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory. This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices.
Rob Campbell
JANUARY 29, 2024
Every year in Nottingham, there’s a fair called Goose Fair. It’s a big deal … the biggest fair in the city and – I think – the oldest in Europe dating back to something like 1284. It was one of the highlights of my childhood … originally going with my Dad and then graduating to my mates. There’s a lot of memories associated with Goose Fair.
Digiday
JANUARY 29, 2024
With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts. Compared to holding companies, independent agencies may use a more “multifaceted approach” to cookie deprecation, said Alexander Potts, senior vp of programmatic and med
AdPushup
JANUARY 29, 2024
For a publisher, calculating the cost per thousand impressions (CPM) is one of the key factors in analyzing a website’s growth. It measures the amount you earn for every thousand impressions on the website. It is pretty normal to observe fluctuations in CPMs for the whole year, but a significant drop in January is a [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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