AdExchanger

APRIL 14, 2024

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […] The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger.

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Marketing Cookies Conversion Media 109

Seth Godin

APRIL 14, 2024

A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won’t, your competition will.

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Digiday

APRIL 14, 2024

During a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up with its frequent bugs and lack of proper compensation for ad overspending. The apathy was palpable at the event, where they and others expressed their frustrations to Robert Bednarski, Meta’s country director of CEE.

Advertising 98

Advertising Agency Media Marketing 98

AdExchanger

APRIL 14, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC has earned a reputation for aggressive enforcement. But its strongest ire is reserved for location data brokers. Last Friday, the FTC finalized an order forbidding Outlogic, formerly X-mode, from sharing or selling location data that […] The post The FTC Targets Another Location Targeter; Publishers Snap To It appeared first on AdExchanger.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

APRIL 14, 2024

It’s only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention. Between Google’s phase-out of the third-party cookie and the saturation of advertisers in the digital landscape, performance marketers are grappling with changes in the space.

Marketing 88

Marketing Cookies Media Advertising 88

AdExchanger

APRIL 14, 2024

It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the bidstream and taking their cut – are raising the cost of inventory. A June 2023 Association of National Advertisers (ANA) […] The post 3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms appeared first on AdExchanger.

Advertising 78

Advertising Marketing 78

Rob Campbell

APRIL 14, 2024

Systems. Processes. Models. Theories. We’re surrounded with ways to do stuff and yet it feels we’re surrounded by more boring stuff than ever before. By boring, I mean derivative. A production line of repetition, albeit with different brand names emblazoned on the front. I’ve said this before, but while a process is important … when we place more emphasis on that, than what it produces – or what we want it to produce – then we’ve got our s**t the wrong w

Entertainment 67

Entertainment 67

Digiday

APRIL 14, 2024

Considering the wide range of possible topics, it comes as little surprise that AI will dominate the second annual Possible conference and trade show, which starts today in Miami Beach. At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel — feature the capital letters AI In their headlines.

Education 83

Education Conversion Media Marketing 83

More About Advertising

APRIL 14, 2024

Venerable animals charity RSPCA lands itself in hot water for time to time, accused of animal rights activism and the like. Agency AMV BBDO is back in the chair (it worked with RSPCA years ago) and its new effort, recommending we be kind to animals instead, is hardly likely to frighten the horses even though … The post AMV BBDO tunes into ‘respect’ for RSPCA first appeared on More About Advertising.

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Agency Advertising 64

Digiday

APRIL 14, 2024

Influencers and the agencies that work with them are increasingly focusing their efforts on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches. But experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance, despite the platform’s popularity.

SEO 70

SEO Agency Media 70

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Advertising

Digiday

APRIL 14, 2024

It’s spring, and the cloud giants are raining heavily on the gardens of AI. Last week, Google’s annual Cloud Next event was replete with AI-related updates ranging from content creation and personalization to new features for enterprise adoption. However, the tech giant also announced new partnerships for its ecosystem with startups like Lytics and Pantheon, which will help marketers use generative AI to create personalized campaigns without third-party cookies.

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Cookies Media Agency Marketing 51