Adweek
DECEMBER 5, 2023
While the crypto sector has received negative attention since events including the FTX scandal and publication Rolling Stone calling NFTs "worthless," brands in the space have been doubling down on refining their messaging and strengthening their marketing to appeal to a wider audience. For blockchain platform Solana, what began as a groundswell of community critique.
AdExchanger
DECEMBER 5, 2023
AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert. The solution relies on […] The post Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data appeared first on AdExchanger.
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Adweek
DECEMBER 5, 2023
A new industry-wide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality media. Media quality and the cost of media are not correlated, according to the Association of National Advertisers (ANA) programmatic media supply chain transparency report. The study analyzed campaign data from 21 brands, including State.
AdExchanger
DECEMBER 5, 2023
CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, said Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi. Real-time inventory information typically sits separately from sales […] The post How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 5, 2023
Bravo's multi-spinoff franchise The Real Housewives has delivered glamour to spare since the first episode dropped in 2006. For the 2023 holiday season, The Real Housewives of New York City alumnus Countess Luann de Lesseps wants to tell the world that simplifying gift giving is about the classiest thing you can do. Teaming up with.
AdExchanger
DECEMBER 5, 2023
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic Media Supply Chain Transparency Report, which published today. It isn’t fair to summarize a report that spans 125 pages and took three years to complete into a few brash words (the report was also split […] The post The ANA Releases Its Second Transparency Report – Hits The Open Web As 25% Waste appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 5, 2023
AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app data to forecast performance, identify growth areas and detect ad revenue anomalies. Uncovering issues with campaign performance or a piece of creative – then drilling down to […] The post AppsFlyer Ends The Year With Another Acquisition appeared first on AdExchanger.
Adweek
DECEMBER 5, 2023
The relationship between chief executives and chief marketers can be a famously tumultuous one, but not at Kickstarter. Having made the leap from CMO to CEO himself, Everette Taylor has assembled a collaborative team to help him reinvigorate the crowdfunding platform, and less than a year in it's driving results.
Seth Godin
DECEMBER 5, 2023
It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This is the work of positioning, story telling, status and affiliation.
Adweek
DECEMBER 5, 2023
Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin's Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of Pepsi just before they're supposed to share sleeping quarters. When Kevin's brother Buzz eats the last slice of cheese pizza, Kevin flips out.
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Martech
DECEMBER 5, 2023
A successful cold email program — or “prospecting,” if you prefer — takes careful handling. You’re reaching out to strangers one-on-one to persuade them to initiate a business relationship with you. It’s like calling someone you’ve never met to arrange a dinner date. (Do people even do that anymore?) Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a
Adweek
DECEMBER 5, 2023
Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic that happens when people from different backgrounds socialize together. In mid-2023, the vodka brand unveiled a fresh tagline devised by newly appointed agency McCann, "We Do We.
AdExchanger
DECEMBER 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Win Is A Win? Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved. Winning the McDonald’s or Coca-Cola account comes with cachet and solid earned media, but the […] The post Blue-Chip Or Green-Chip Agency Accounts; Google’s Epic Mistake appeared first on AdExchanger.
Adweek
DECEMBER 5, 2023
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business is an extension app that allows companies to create a profile and then communicate directly with customers to offer updates and answer questions in real time.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 5, 2023
In 2022, according to company filings, customers spent a whopping $2.4 billion buying clicks from Taboola ($1.4 billion) and Outbrain ($1 billion). In the same period, the two firms paid publishers $1.6 billion for placing their infamous “chumboxes” on their websites. Both Taboola and Outbrain refer to these costs as Traffic Acquisition Costs (TAC).
Adweek
DECEMBER 5, 2023
Occasionally, creative and media agencies will partner together in a pitch in order to have the scale needed to compete against holding companies, but those collaborations are often in one-off instances. But Joan Creative and Crossmedia are bucking that trend with a formal partnership that has proved that working together can be a boost to.
Chief Martech
DECEMBER 5, 2023
There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all.
Adweek
DECEMBER 5, 2023
To promote its O Face Satin Lipstick, e.l.f. Cosmetics worked with Snapchat to launch the platform's first Bitmoji Beauty Drop, allowing Snapchat users to claim a free digital item for their Bitmoji for 24 hours. Snapchat users in the U.S. and U.K. will be able to tap the e.l.f. Cosmetics Drop banner in the app's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 5, 2023
Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.
Adweek
DECEMBER 5, 2023
Super Bowl 58 (or Super Bowl LVIII for the Roman numeral traditionalists) is virtually sold out to advertisers, according to CBS, the network airing the game. More than two months before the game, only a handful of advertisers have revealed themselves, which means this Super Bowl ad tracker will be updated as for announcements, teasers.
Smart Insights
DECEMBER 5, 2023
Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying … The post How best to learn marketing skills in 2024? appeared first on Smart Insights.
Adweek
DECEMBER 5, 2023
Telemundo is ending the year with a major leadership shakeup. Today, Cesar Conde, chairman of NBCUniversal News Group, announced that Beau Ferrari will exit his role as chairman of NBCUniversal Telemundo Enterprises, with Luis Fernandez now taking on the position. Ferrari, who has served as chairman for three years, will transition to a position as.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
DECEMBER 5, 2023
This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? We will discuss that and more in our LinkedIn Live with Chris Kane, Founder of Jounce Media. This year, the ad tech industry tea was piping hot. From major DSPs going bankrupt to a slew of antitrust lawsuits against big tech companies, digital media professionals took a wild ride.
Adweek
DECEMBER 5, 2023
Dentsu X, the communications and media division of the advertising agency network, has named Shenda Loughnane as its new global brand president, succeeding Sanjay Nazerali, who is leaving the business. Loughnane will take up the position from Jan. 1, stepping up from global managing director of iProspect, a role she has held since November 2021.
Digiday
DECEMBER 5, 2023
Pre-season games have traditionally offered NFL teams chances to generate additional ad revenue via commercials and brand partnerships. However, recent adjustments to the NFL schedule have led to a reduction in the number of pre-season games to three games per team , consequently limiting the inventory available for teams to capitalize on monetization opportunities.
Adweek
DECEMBER 5, 2023
On this episode of Brave Commerce, Kristof Neirynck, global chief marketing officer and managing director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market. As the conversation begins, the hosts reflect on Avon's enduring legacy of 137.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 5, 2023
This week’s Future of TV Briefing looks at how the streaming ad market’s programmatic guaranteed vs. private marketplace debate is reaching a compromise. Programmatic preferred Apple and Paramount look to sell a streaming bundle, Disney’s not selling ABC and more Programmatic preferred This much holds true: TV and streaming ad buyers would prefer their programmatic purchases to be conducted via private marketplaces, whereas sellers would pick programmatic guaranteed deals.
Adweek
DECEMBER 5, 2023
Music is often referred to as the universal language because it can evoke emotions in anyone regardless of the language the artist is singing or rapping in. But while most people have favorite artists, many do not know the producers behind them who come up with the beats and other song elements. Music producer Mike.
Digiday
DECEMBER 5, 2023
Rockstar Games published the first official trailer for the hotly anticipated “Grand Theft Auto 6” on Dec. 5 — and immediately sparked a frenzy of excitement within the online gaming community. It’s been over a decade since the most recent entry in the wildly popular “Grand Theft Auto” series came out in September 2013, meaning anticipation for “GTA 6” has been building for years.
Adweek
DECEMBER 5, 2023
In a new episode of Marketing Vanguard, Victoria Lozano, evp of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership. Lozano, responsible for steering Crayola's marketing strategy, emphasizes the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get those two things [building brand equity.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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