Adweek
FEBRUARY 11, 2024
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it was, with the game going into overtime and an additional five spots officially airing during the game. With each.
AdExchanger
FEBRUARY 11, 2024
The biggest shakeups to online advertising can come when outsiders get a glimpse of how web monetization works – are revolted – and force change as a public service. For example, in 2011, Max Schrems was a law student on a semester abroad at Santa Clara University in California, near Facebook’s Menlo Park office. One […] The post Meet Adalytics, An Asteroid Headed For Ad Tech appeared first on AdExchanger.
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Adweek
FEBRUARY 11, 2024
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta.
AdExchanger
FEBRUARY 11, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pwnership Funimation, a Sony-owned online anime show library, has described itself as a way to hold onto harder-to-find content “forever, but there are some restrictions.” Users are finding out what “some restrictions” means, writes Ars Technica. In 2021, Sony acquired Crunchyroll, a larger […] The post You Bought It, But Don’t Own It; The News On No More News appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 11, 2024
Having Beyonce as the star of your Super Bowl ad doesn't automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture's biggest stars as the center of the Verizon campaign, global agency Ogilvy helped win the night with two other national ads from CeraVe and Dove, along.
Seth Godin
FEBRUARY 11, 2024
… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time is a challenge.
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Digiday
FEBRUARY 11, 2024
Duolingo’s infamously irreverent big green bird took its talents to the next level, appearing in the language-learning app’s first-ever regional Super Bowl commercial on Sunday. It’s Duolingo’s biggest ad moment to date, in terms of efforts, and a play to establish itself as a credible brand in the language-learning space, according to Duolingo’s CMO, Manu Orssaud.
Adweek
FEBRUARY 11, 2024
Adweek editors are sharing their thoughts on the ads that aired during Super Bowl 58. Here's how we rated each spot. Apartments.com Our vote: THUMBS UP Jeff Goldblum's performance is just good enough to carry an otherwise OK ad. BetMGM Our vote: THUMBS DOWN Is there still an appetite for Vince Vaughn's nattering? Possibly. But.
Digiday
FEBRUARY 11, 2024
Disney’s $1.5 billion stake in Epic Games is not just a play to make video games. It’s Disney’s first step towards a potentially transformative future media business: the metaversal theme park. On February 7, Disney announced its plans to acquire a $1.5 billion equity stake in Epic Games, the developer of Unreal Engine and popular first-person shooter title “Fortnite.
Adweek
FEBRUARY 11, 2024
The first Super Bowl in Las Vegas--and maybe one of the first where a pop megastar was dating one of the players--was sure to inject Super Bowl 58 with extra luster, and it didn't disappoint. From frustrations boiling over on the field during the first half to new music from Beyonce, here are the viral.
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Digiday
FEBRUARY 11, 2024
AI providers and government entities announced a flurry of efforts aimed at bolstering the internet’s defenses from AI-generated misinformation. Last week, major AI players announced new transparency and detection tools for AI content. Hours after Meta detailed plans for labeling AI images from outside platforms, OpenAI said it will start including metadata for images generated by ChatGPT and its API for DALL-E.
Adweek
FEBRUARY 11, 2024
To help its sport grow meaningfully beyond the United States, the NFL, creative partners 72andSunny and players including Justin Jefferson and Saquon Barkley are handing off American football to the world in their latest Super Bowl ad. The National Football League and 72andSunny have spent their yearslong partnership expanding the league's reach and influence by.
Digiday
FEBRUARY 11, 2024
Keeping up with all things cookie depreciation is like attempting to dance the Macarena on a tightrope strung between two hot air balloons. It’s a precarious endeavor, and just when you think you’ve nailed the moves, you’re soaring off into uncharted airspace. Consulting experts becomes as crucial as asking a toddler for fashion advice, because in this cookie conundrum, you’re one algorithm hiccup away from a digital face plant.
Adweek
FEBRUARY 11, 2024
State Farm brought Arnold Schwarzenegger and Danny DeVito to the Super Bowl--and may have created the film industry's first stunt speaker in the process. After forgoing a broadcast spot to pursue younger audiences on TikTok in 2022 and in the metaverse during last year's game--largely because its brand was already on State Farm Stadium in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
FEBRUARY 11, 2024
As evidenced in the IAB Tech Lab detailing its members’ grievances, the APIs and accompanying proposals listed in Google’s Privacy Sandbox represent the most deep-rooted disruption in ad tech in recent years. In a recent study, the global standards body’s Privacy Sandbox taskforce analyzed several of its proposals. It claimed only a handful were fit for purposes, with even fewer members reporting comfort with the provided documentation.
Adweek
FEBRUARY 11, 2024
This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the "cheesy" pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand's CEO was.
Digiday
FEBRUARY 11, 2024
In February 2022, The Trade Desk stirred debate with the debut of OpenPath. This initiative saw it integrate directly with publishers in a manner that some interpreted as the demand-side platform effectively cutting out supply-side platforms. Two years later, the industry’s largest independent DSP is following through, this time extending OpenPath to CTV media owners, with separate sources from both the buy- and sell-sides of the industry telling Digiday The Trade Desk began opening such n
Adweek
FEBRUARY 11, 2024
He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, ran its first of two Super Bowl ads in the first quarter of the 2024 Big Game. Together, the two ads total 75 seconds of in-game advertising, costing an estimated $17.5 million. This marks the religious group's second year.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Bhatnaturally
FEBRUARY 11, 2024
Every week I attempt to publish a compilation of creative ads. Getting noticed is the No.1 job of any ad – be it on TV, print or digital media. Here are a few top creative ads, including some Super Bowl ads released this past week or so. Nationwide: in your best interest A couple of months, Nationwide [.] The post Martin Scorsese for Squarespace, Microsoft Copilot & other top creative ads of the week appeared first on Bhatnaturally.
Adweek
FEBRUARY 11, 2024
Are you ready, kids? Sunday's Super Bowl 58 matchup between the Kansas City Chiefs and the San Fransisco 49ers got even more colorful color commentary thanks to Nickelodeon's first alternate Super Bowl telecast, which ADWEEK is calling the slime-ulcast. Partly in honor of SpongeBob's 25th anniversary, the cast of the show, including SpongeBob (voiced by.
AdExchanger
FEBRUARY 11, 2024
Remember the tagline for MTV’s “The Real World”? This is the true story of what happens when people stop being polite and start getting real. That could also serve as the tagline for the bombshell report released earlier this week by the IAB Tech Lab’s Privacy Sandbox Task Force analyzing whether the APIs in the […] The post Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur appeared first on AdExchanger.
Adweek
FEBRUARY 11, 2024
Apartments.com has already established itself as a worthy rentals-listing website, with a personable spokesman in Brad Bellflower (Jeff Goldblum). Now, fellow CoStar Group company Homes.com has introduced itself, utilizing the Super Bowl as its launchpad. The brand officially launched during the game by releasing three spots from agency RPA starring Dan Levy and Heidi Gardner.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
FEBRUARY 11, 2024
Over the years I’ve written a lot about scent companies – both for men and women, both good and bad. Or should I say, terrible. And while it has been more focused on preposterous nature of their advertising – I mean, who can forget the car crash that was Gerard Butler’s ‘Man Of Tomorrow’ bollocks for Hugo Boss – I’ve covered everything from when Mont Blanc decided to go from ink to stink when Moschino thought the perfect bottle design to convey the
Adweek
FEBRUARY 11, 2024
Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one lucky winner. The audacity of the campaign--yes, that means giving away multiple cars and a $50,000 down payment on a.
Digiday
FEBRUARY 11, 2024
With four of the Big Six holding companies having released their 2023 financial results (still waiting on Dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than IPG or WPP. And though most analysts will gauge that hierarchy of success on organic revenue growth, it has more to do with the directions each holding company chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t.
Adweek
FEBRUARY 11, 2024
Weeks of speculation that actor Michael Cera is the founder of skin care brand CeraVe have culminated in a Super Bowl ad that reveals it was all an elaborate prank. The L'Oreal brand's first Super Bowl campaign, developed by WPP and led by agency Ogilvy, has taken an unconventional route involving bizarre public appearances by.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 11, 2024
Google’s contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory. Until now, this crusade has been one wild rollercoaster, full of unexpected twists and turns spanning the past four years. However, in the past week or so, the path to limbo for it has become glaringly obvious, all thanks to two major events.
Adweek
FEBRUARY 11, 2024
Well, it wasn't a Las Vegas residency or a new tour, but that Verizon Super Bowl ad with Beyonce did just about everything else it could to break the internet. After using Arrested Development star Tony Hale to squeeze lemons (a thinly veiled reference to Beyonce's 2016 multiplatinum visual album Lemonade) and alluding to the.
AdvertiseMint
FEBRUARY 11, 2024
Do you want to use Facebook but don’t know where to start? Whether you aim to connect with friends and family or expand your business reach, you need to understand how the biggest social media platform works. Fortunately, we have written this article just for you. This article is a complete guide to Facebook. Read on to know all you need to master the platform.
Adweek
FEBRUARY 11, 2024
Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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