Adweek
AUGUST 14, 2022
Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a video from TikToker Carly Joy (@killljoyy), which enlightened women across the world in how to "bless your f **g cooch." The viral clip offered detailed instructions on how to conduct a smooth bikini shave to achieve.
AdExchanger
AUGUST 14, 2022
Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Over the past few years, advertising has become far more data-driven. AI is playing a large role in the transformation, helping advertisers measure campaign efficacy and transform data into actionable.
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Digiday
AUGUST 14, 2022
BuzzFeed is bringing its first-party data services suite to the UK, Canada, Australia and Latin America. The post BuzzFeed expands first-party data product Lighthouse to international markets appeared first on Digiday.
AdExchanger
AUGUST 14, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the Federal Election Commission earlier this month for an idea to allow authorized political emails to go directly to Gmail inboxes without the risk of its filters putting the message into spam. Google’s attorney said in. Continue reading » The post Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data appeared first on AdExc
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
AUGUST 14, 2022
As remote and hybrid work becomes the norm, performance marketing agency Gupta Media is asking staff to spend more time in the field to boost company culture. The post Why a performance marketing firm is asking employees to get out of the office to build company culture appeared first on Digiday.
AdExchanger
AUGUST 14, 2022
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. This strategy tends to overlook the unique advantages CTV offers, writes Marrika Zapiler, director of advanced TV at Marketing Architects. The post The Key To CTV Success Is Putting Your Audience First appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 14, 2022
Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe. Waze does serve ads based on real-time location, but the company refers to this as contextual because the ads are based on wherever a given device is in the moment, rather than any meaningful connections or patterns about a particular user. The post Waze On Why Location-Based Ads Don’t Have To Be Creepy appeared first on AdExchanger.
Digiday
AUGUST 14, 2022
Hilton wants to re-energize people's enthusiasm for travel by offering unique travel experiences. The brand is doing just that with Hilton on the Green -- a pop-up stay right in the middle of the golf course. The post Hilton looks to new and emerging customers to re-up enthusiasm for travel appeared first on Digiday.
Rob Campbell
AUGUST 14, 2022
Of all the Monday posts I’ve ever written, this may be the most perfect. Depressing and inspiring all at the same time. Or said another way, the most reflective and needed for a Monday morning. Hope you have a good week.
Digiday
AUGUST 14, 2022
Last week the charges of "commercial surveillance" and "lax data security" were leveled against those whose main stock in trade is internet-user information by the Federal Trade Commission. The post The Rundown: What you need to know about the FTC’s latest privacy crackdown appeared first on Digiday.
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Bhatnaturally
AUGUST 14, 2022
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post Liquid Death ‘hydration assistant’, Royal Enfield and more: top creative ads of the week appeared first on Bhatnaturally.
Digiday
AUGUST 14, 2022
There's a growing cynicism among agencies, brands and publishers regarding any progress ever being made toward Google's plan to kill the third-party cookie. The post Digiday+ Research: Publishers and ad execs grow cynical of third-party cookie depreciation appeared first on Digiday.
Playwire
AUGUST 14, 2022
Key Points. Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. They're distinct pieces of online advertising technology, and most publishers use both of them. Some ad networks come with hosted ad server capabilities, however.
Digiday
AUGUST 14, 2022
The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this – especially at agencies. The post Media Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis appeared first on Digiday.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Playwire
AUGUST 14, 2022
Key Takeaways. If the general audience of your web property is children protected under the Children's Online Privacy Protection Act (COPPA), you are under strict rules about how you can run digital ads. While COPPA rule can affect some of the more traditional ad monetization techniques, there are ways to stay compliant with COPPA and bring in plenty of revenue.
Digiday
AUGUST 14, 2022
Truth Social acquisition extended, Lyft's new media division, Axios bought by Cox and more. The post Digiday DealBook: Truth Social acquisition extended, Lyft’s new media division, Axios bought by Cox and more appeared first on Digiday.
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