Adweek
DECEMBER 22, 2023
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years--destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio--only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they.
Martech
DECEMBER 22, 2023
Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
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Adweek
DECEMBER 22, 2023
For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. Meanwhile, several accounts went into review. It's been a tragic year.
Seth Godin
DECEMBER 22, 2023
The future creeps up on us slowly. But when it leaps dramatically, we notice. One spam phone call a day is an irritation. 1,000 of them destroy the utility of the phone. One photographer undercutting our rates is a threat. 1,000 of them means we can’t make a living at it any longer. We’re facing several 1000x cliffs right now. The most obvious is AI.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 22, 2023
TV was weird this year. In 2022, television output increased to 599 scripted series--the most of all time, according to FX's annual tally. But thanks to two separate Hollywood strikes delaying productions and postponing airdates, that record is in no danger this time around. Still, as the headline notes, at least 10 shows have aired.
Exchange Wire
DECEMBER 22, 2023
On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [.] The post Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdvertiseMint
DECEMBER 22, 2023
What is the best time to post reels on Instagram? Instagram reels are a unique way to connect with over two billion Instagrammers. However, you need to post at the right time to maximize the impact of your reels. Instagram Reels, the platform’s answer to short, engaging videos, has its own set of rules for optimal visibility. This blog post will discuss the best Instagram reel posting schedule to help you capture your audience’s attention more effectively.
MNTN
DECEMBER 22, 2023
You’ve probably heard this already, but 2023 was a massive year for Connected TV (CTV) advertising. And there’s even more to come in 2024! But in order to fully take advantage of these opportunities, advertisers need to know what’s next for media buying. Ali Haeri, MNTN’s SVP of Marketing, recently joined MediaPost to discuss the trends shaking up the world of CTV advertising and media buying — and how advertisers can adjust their strategies to make the most of these changes.
illumin
DECEMBER 22, 2023
While shoppers in the US may not be familiar with Boxing Day, deal seekers in the UK and Commonwealth countries like Canada and Australia know that the day after Christmas is the best time to find the year’s lowest prices. The sales expectations of Boxing Day make it a critical day for retailers and advertisers alike. Boxing Day didn’t originate as a day of shopping.
Smart-Hub
DECEMBER 22, 2023
AdTech solutions are the main drivers of progress in the digital marketing world today. Therefore, in order to stay at the forefront of technological progress, it is better to follow the development of AdTech continuously. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2 billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% during the forecast period.
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Martech
DECEMBER 22, 2023
In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I would give these brands would be to prioritize people over systems or software. This is confirmed in a study by the CDP Institute which found 25% of respondents cited organizational readiness as the most common problem when deploying a CDP.
Single Grain
DECEMBER 22, 2023
Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings. By automating and scaling SEO efforts, these businesses can ensure that each product page is fully optimized, leading to increased visibility, traffic and potentia
Martech
DECEMBER 22, 2023
The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as companies cut down expenses. It could be easy to think that focusing on retaining talent is not as important under these conditions but that’s the wrong way of looking at it. The retention of talent is always important, especially during tough economic times.
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