Adweek
JULY 10, 2023
Burger King, M&M's and now Pepsi--each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads.
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
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Adweek
JULY 10, 2023
The video opens in a stark white room. A man wearing a blue blazer, black jeans and black sneakers--a variation on the modern Silicon Valley tech executive uniform--walks into frame. He is pushing a large gray industrial dolly bearing only a miniature white box. "Small," he begins. "It's a big word with a bad reputation.".
AdExchanger
JULY 10, 2023
“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman. The post Can We Un-Hack Growth Marketing? appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 10, 2023
Nine-year-old Ella is like many other children born in an age of social media. Her parents often post about her life on the platforms, sharing birthday parties, play time and silly moments. But neither Ella nor her parents are aware of how these carefree posts could harm her future. The latest campaign from telecommunications company.
AdExchanger
JULY 10, 2023
The machines are learning. They’re also generating emails. And publishers that monetize on identity could be in for a rude awakening if they don’t have an “MGE mitigation plan” in The post Lockr Partners With Snowflake, AWS And InfoSum To Help Pubs Root Out Fake Emails appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 10, 2023
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels like to be treated as if it were TV. The post How To React To YouTube’s Fraud Scandal? Treat It As If It Were TV appeared first on AdExchanger.
Adweek
JULY 10, 2023
After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources. New jobs are down by approximately 60% since June 2022, when hiring first began to slow, said Josh Marmer, managing director of digital recruiting at.
Seth Godin
JULY 10, 2023
Thanks to everyone who has read, talked about and taken action around my new book, The Song of Signficance. If you have a chance to post a review, that would be great. And you can find the podcasts here. The first step in making things better is talking about it.
Adweek
JULY 10, 2023
Capcom's Street Fighter 6 game allows players to design their own custom avatars and share "recipes" that replicate the looks of characters from TV, movies and other top video games. KFC Canada and agency Courage have used the gaming tool to design a particularly buff version of the brand's famous mascot, Chef Colonel Sanders. KFC.
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Seth Godin
JULY 10, 2023
The hard part isn’t good ideas. It never has been. The hard part is choosing. Ask GPT for ten subtitles for your book, or sixteen ways to hold a surprise party, and you’ll be delighted at how useful they are. Ask Dreamstudio or Kittl for some logo designs, same thing. There is creativity in discernment. AI and templates have made it easier than ever to find pretty good ideas.
Adweek
JULY 10, 2023
As the advertising industry rounds into the back half of the year, Adweek spoke with a dozen revenue executives at premium publishers to get a sense of the next six months. The first two quarters of 2023 have been, largely, brutal, as uncertainty from advertisers has forced publishers to seek cost-savings in cuts, reductions and.
Martech
JULY 10, 2023
The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as the E.U.-U.S. Data Privacy Framework, means there won’t be a costly disruption to data flowing between the two areas. Why it is needed. In 2020 an EU court ruled that a previous data-transfer agreement was illegal because there was no effective way for EU residents to challenge surveillance of their data by the U.S. government.
Adweek
JULY 10, 2023
The Krap is about to hit the fans. Despite delaying its fall schedule due to the ongoing Writers Guild of America Strike, Fox is finally shedding some light on its upcoming lineup thanks to the impending debut of Krapopolis. According to Fox, Krapopolis, a new animated comedy from creator and executive producer Dan Harmon (Rick.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
JULY 10, 2023
Generative AI tools like ChatGPT and MidJourney have caught the public’s imagination, sparking renewed interest in the potential of AI. And in the business world, we’re seeing companies in pretty much every industry trying to ride the hype wave, highlighting the role of AI if they’re already using it, or looking for ways to fold it into their products and services.
Adweek
JULY 10, 2023
Jessica Kogan, chief growth and experience officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden. However, it was her serendipitous.
More About Advertising
JULY 10, 2023
Is it a bit dodgy for Budweiser to use a man to promote its sponsorship of the Women’s World Cup? Not when that man is Lionel Messi, who captained Argentina to victory in the men’s World Cup last year. In this spot by Wieden + Kennedy Messi has respectfully swapped his football kit for casual … The post Messi sets scene for Women’s World Cup in new W+K Budweiser spot first appeared on More About Advertising.
Adweek
JULY 10, 2023
Imagine walking into the first day of your new role as a CMO to find your biggest rival has used a Super Bowl ad to declare war over. corn syrup. That was Michelle St. Jacques' introduction to Molson Coors in 2019. Navigating the great corn syrup marketing kerfuffle of 2019 didn't deter St. Jacques.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
JULY 10, 2023
With the end of the Supreme Court’s term in June, most eyes have been on the release of the last remaining merits decisions. In the midst of issuing the final opinions of the term, the Court also granted certiorari on a number of cases , one of which— Securities and Exchange Commission v. Jarkesy —might have implications for the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB).
Adweek
JULY 10, 2023
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for any professional, but the veteran marketer mined his CPG and retail experience to help his new company navigate unknown.
VideoWeek
JULY 10, 2023
Wavemaker, an agency within GroupM and WPP, has been using AI in its campaigns for years. Sarah Salter, Global Head of Applied Innovation at Wavemaker, joined us at the VideoWeek Villa in Cannes for this session, Embracing Change: How AI Can Lift Brands & Business, which you can watch below. “As an innovation team we’ve actually been experimenting with AI for a really long time,” explains Salter, breaking down its usage for idea generation, gathering insights and prototypin
Adweek
JULY 10, 2023
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 10, 2023
For advertisers and creatives, what is most important? Is it campaigns that win the acclaim of peers and industry commentators via premium channels and lofty messaging, or campaigns that appeal to target audiences and deliver mass-market impact via the most appropriate channels? Across all forms of media, some marketers are falling into the trap of thinking too much about the former and not enough about the latter.
Adweek
JULY 10, 2023
The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick--now the cornerstone of the brand--wasn't introduced until 1949. Today, Lego is known for the colorful bricks that generations of children have spilled onto their.
Rob Campbell
JULY 10, 2023
For all the claims TV is dead, we’ve been living through a golden age of it. Nothing sums that up more than Succession. What a total masterpiece. Writing. Casting. Acting. Craft. All absolutely stellar. I am genuinely sad it is all done. I am also convinced Jesse Armstrong is a genuine storytelling genius. Obviously lots of praise has been rightfully heaped on the show, but I think Peter Friedman – who played Frank in the show – sums it up best … “There’s been a deg
Adweek
JULY 10, 2023
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's honorees at the Brand Genius luncheon, which was held at the Cannes Lions International Festival of Creativity on.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 10, 2023
The days of the CMO rock star may be over — at least as we’ve known them. Throughout the 2010s, there was a growing appreciation for a certain kind of CMO who seemed not only able to help grow his or her brand with cool creative work that got people talking, but also got people talking about them. Whether or not those CMOs were actively seeking that attention varies, but often these CMOs would be lauded with awards, ever-present on various conference stages and made to be a shining example of w
Adweek
JULY 10, 2023
Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories offhand. This is because Hassan's imperative is customer centricity. Much of the work she's done on behalf of the brand centers on.
Digiday
JULY 10, 2023
Newsroom unions are asking their employers to agree to new terms on how generative artificial intelligence is used and the impact it will have on their employees and editorial production as more media companies begin to adopt the technology. The topic of AI use is a complicated and nuanced issue and the way the technology is being implemented at media companies varies widely.
Adweek
JULY 10, 2023
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a shipper like UPS.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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