Adweek
OCTOBER 27, 2022
Editor's note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets. All across the globe, the holidays are an important season for so many people for so many reasons. But.
AdExchanger
OCTOBER 27, 2022
It’s been a hell of a year for Google Analytics. Twelve months ago, Google Analytics dropped last-click attribution as its default, switching to an algorithmic model it calls “Data-Driven Attribution.”. Continue reading » The post What Deadline? Google Analytics Pushes Back Universal Analytics Sunset appeared first on AdExchanger.
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Adweek
OCTOBER 27, 2022
After a rough second quarter, Peacock gained two million subscribers, surpassing 15 million paid users overall. The company announced the news at a third-quarter earnings call on Thursday, confirming numbers NBCUniversal CEO Jeff Shell told CNBC earlier this month. On top of that, the streaming service has approximately 14 million additional users coming from bundled.
Marketing Dive
OCTOBER 27, 2022
Investors and analysts alike are growing more vocal in questioning the costly technology pivot, viewing it as distracting from business fundamentals.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 27, 2022
According to The Small Business Blog, there may be as many as 37.8 million influencers on social platforms across the world--and as many as 40,000 reach followings of more than 1 million. Yet even among that rarified group, few can boast the kind of celebrity status enjoyed by a fresh-faced Irish bloke named Se?n William.
AdExchanger
OCTOBER 27, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ghost Ad appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 27, 2022
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.
Adweek
OCTOBER 27, 2022
Google Pixel, the official fan phone of the NBA, wants rival smartphone makers to know they got next. In "Okay, I See You," the energetic campaign created in collaboration with The Robot Company and DAPS/Anonymous Content, a small outdoor pick-up game becomes "the greatest of all time," featuring a who's who of athletes, superfans, some.
AdExchanger
OCTOBER 27, 2022
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up by social media. Social networks like TikTok can drive incremental sales … when used correctly, said Jacques Hagopian, SVP of marketing for Procter & Gamble’s North American business, during a panel at the ANA Masters of Marketing summit.
Adweek
OCTOBER 27, 2022
When it comes to the new merch at Walmart, get ready to start seeing stranger things. Top Line On Thursday, the retail giant announced it's expanding its Netflix Hub partnership to include a physical footprint of more than 2,400 stores. With the news, Walmart shoppers will now have the chance to grab official merch from.
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AdExchanger
OCTOBER 27, 2022
Election Day is under two weeks away, which means about one-quarter of political advertising budgets have yet to be spent. But where political advertising campaigns are spending their money this. Continue reading » The post The Big Story: Political Advertising Through The Midterm Elections appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
For a few years there, things weren't going well for Pizza Hut. Sales were struggling. Domino's was growing. And this was before the pandemic, which made everything more complicated. But that was then. Last year, Pizza Hut's global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand.
Marketing Dive
OCTOBER 27, 2022
New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.
Adweek
OCTOBER 27, 2022
Can't we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever--but pay-per-click and SEO don't have to always be at each other's throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
OCTOBER 27, 2022
The campaign includes a Black women-owned small business marketplace on Instagram and a metaverse activation.
Adweek
OCTOBER 27, 2022
The sports and culture publisher Defector Media, an employee-owned company launched by former Deadspin staff, has accrued nearly 38,000 subscribers in its first two years of business--that's partly thanks to the success of its breakout hit podcast, Normal Gossip. The publisher, which generated $3.8 million in revenue in its fiscal year ending in August, makes.
Martech
OCTOBER 27, 2022
One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation. “The multi-channel marketing approach the customer journey orchestration utilizes also means that things can get more complicated,” said Greg Kihlstrom, principal and chief strategist at GK5A, at The MarTech Conference.
Adweek
OCTOBER 27, 2022
Marketers at brands including Guinness, Johnnie Walker and Smirnoff will receive inclusive design training in order to ensure future brand campaigns and experiences reflect physical, mental and cultural differences among consumers. Drinks business Diageo has announced plans to enroll the 1,200 staff working in its marketing and innovation team in an inclusive design program in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
OCTOBER 27, 2022
No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel.
Adweek
OCTOBER 27, 2022
More adults than ever under 30 in the U.S. expressed trust in news they see on social media platforms, while fewer that ever said the same about national news, according to a new analysis from Pew Research Center. The think tank surveyed 12,147 U.S. adults between July 18 and Aug. 21, and it found that.
AdExchanger
OCTOBER 27, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world. Continue reading » The post The Twitter Thing Is Happening?!; What Lysol Did After Cleaning Up appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
In today's episode, Adweek's senior TV reporter Mollie Cahillane sits down with Carolyn Kindle-Betz, the first female president and CEO of a Major League Soccer club, St. Louis City SC. Kindle-Betz is the face of the MLS' newest expansion team, set to begin play in 2023. She led the majority-female owned ownership group through the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
OCTOBER 27, 2022
Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads.
Adweek
OCTOBER 27, 2022
TikTok allows users to sync their device's contact list with the TikTok mobile application in order to find any of their contacts who also use the video-sharing platform. After a user syncs their contacts with the TikTok app, their contacts will be synced again periodically to keep them up to date going forward. If users.
Marketing Dive
OCTOBER 27, 2022
The chain is investing in phygital retailing to secure its position with the microgeneration of consumers who came of age during the pandemic.
Adweek
OCTOBER 27, 2022
Twitter rolled out the first direct messages endpoints for its API v2 (application-programming interface) Thursday. Staff partner engineer Jim Moffitt explained in a blog post Thursday, "DMs are the fundamental tool for building private real-time notifications on the Twitter platform. They provide a private communication channel for Twitter users and drive key use cases such.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
OCTOBER 27, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
OCTOBER 27, 2022
Twitch revealed an overhaul and simplification of its community guidelines, stressing that the policies have not changed and remain intact. Vice president of trust and safety Angela Hession said in a statement, "Our community guidelines are the essential foundation for setting and enforcing expectations around what behaviors are allowed on Twitch.
AdExchanger
OCTOBER 27, 2022
Matthew PapaSVP of Business and Corporate Development“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written. Continue reading » The post Brace Yourselves. More Consolidation Is Coming appeared first on AdExchanger.
Adweek
OCTOBER 27, 2022
When considering a new credit card, which is better: hearing about the cool perks or experiencing them firsthand? Based on new work for Chase Sapphire Reserve, one need not guess which method actor Michael B. Jordan prefers. The brand launched a new campaign by agency Droga5 starring Jordan alongside a number of high-profile figures, including.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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