Seth Godin
APRIL 27, 2025
Anecdotes are not data. If you’re looking for data, hearing a story about what happened to a friend that one time shouldn’t crowd out your rational decision making. But hope is real. When someone you know is facing a difficult situation, sharing a positive anecdote about that friend who that one time made it through something just like this–that’s helpful.
Adweek
APRIL 27, 2025
Private equity firm Atrum Capital is backing Ahmed's new venture.
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Digiday
APRIL 27, 2025
Just when publishers thought Facebook was done, its pulling them back in. Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and its somewhat surprisingly coinciding with an influx of revenue from Metas content monetization program. Of the 10 publishers Digiday spoke to for this article, several are on track to make between six and seven figures this year from Metas latest content monetization program , which was introduced last October.
Adweek
APRIL 27, 2025
Kassan is widely known as one of the ad industrys key connectors, responsible for originating countless successful partnerships over the decades.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
APRIL 27, 2025
You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Your once-successful ad campaign has hit the dreaded wall of ad fatigue. If this sounds familiar, you’re not alone. Recent research reveals that 61% of consumers are less likely to purchase from companies that repeatedly show the same ads.
Digiday
APRIL 27, 2025
Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Horizon Media certainly is proposing that, with new research it is unveiling today that shows millennial parents of Gen Alpha children are consuming content and advertising in completely different ways. Independent media agency network Horizon tapped into its in-house research unit WHY Group and social and influencer arm Blue Hour Studios to generate w
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
APRIL 27, 2025
The dust has (mostly) settled , the hot takes have cooled to a low simmer and Googles cookie U-turn is officially yesterdays panic. So naturally its time to do what the industry does best at times like this: rank the fallout. Who’s strutting away from this mess like it was all part of the plan, and who’s quietly updating their deck to pretend they saw it coming?
More About Advertising
APRIL 27, 2025
Ajaz Ahmed, founding CEO of WPP-owned agency AKQA is setting up a rival, Studio One. Ahmed, who founded AKQA 30 years ago, resigned last October to be followed by a number of other senior AKQA executives. At the time there were differences between Ahmed and co. and WPP CEO Mark Read over the direction of … The post Ajaz Ahmed sets up WPP rival Studio One first appeared on More About Advertising.
Digiday
APRIL 27, 2025
A new category of bots is quietly becoming one of the biggest forces reshaping the web: gray bots. They’re not yet a household name like generative AI or AI agents, but gray bots are already far beyond niche. Experts see the growing wave as an urgent challenge for the digital economy. Recent cybersecurity reports show some websites are seeing millions of scraper bot requests each month largely tied to generative AI activity.
More About Advertising
APRIL 27, 2025
There are signs that, in the aftermath of Black Lives Matter and the elevation of diversity as an issue, the ad industry understands the clear benefits of a more inclusive workplace. Maintaining the momentum in difficult financial environment isn’t easy, but the IPA is here to keep driving it forward. A new partnership between the … The post IPA doubles down on diversity with Brixton Finishing School Partnership first appeared on More About Advertising.
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Chief Martech
APRIL 27, 2025
The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 #MartechDay. Sign up for free to attend our keynote presentation, which you can watch live or on-demand. You’ll also get first access to our 100+ page report, the new 2025 marketing technology landscape, and full deck of all the 2025 Stackie Award entries.
Single Grain
APRIL 27, 2025
With AIs rapidly evolving landscape, Manus AI has emerged as a groundbreaking autonomous agent that’s transforming how we interact with technology. Launched in March 2025, this powerful AI system surpasses traditional chatbots by independently planning and executing complex tasks with minimal human input. This comprehensive guide explores Manus AI’s capabilities, applications, and practical implementation strategies, equipping you to leverage this revolutionary technology for your bu
Rob Campbell
APRIL 27, 2025
I’m turning 55 this year. WHAT THE ACTUAL F**K? How the hell did that happen? The good news is that while I may look it, I don’t act it. I’m not saying that, I was told it. By managers of Rock Stars who said, ‘I was immune from maturity’ And while they probably meant it as an insult, I took it as a compliment. I’m sad like that.
Single Grain
APRIL 27, 2025
Marketers have increasingly experienced the challenges of capturing and maintaining audience attention. With users daily scrolling through countless content, static images and text alone often fail to make a lasting impression. Motion design marketingthe strategic use of animation, kinetic typography, and visual effects in marketing materialshas emerged as a powerful solution to this engagement crisis.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 27, 2025
Apple – Designed on the iPad (Paris + Marseille Summer 2024) Championing French sports and artists in one, flaunting iPad design chops and stealing the Olympic spotlight without being an official sponsor – no wonder Apple won the 2025 Cannes Lions Creative Marketer of the year. Landrein feels like he has been everywhere in the … The post Anything is Possibles Tom Stanton: my Top Tips for Cannes first appeared on More About Advertising.
Single Grain
APRIL 27, 2025
The days of focusing exclusively on keyword density and backlink quantity are rapidly fading. According to recent industry research, 42% of SEO experts believe that traditional keyword optimization is irrelevant due to AI. Today’s most effective SEO strategies venture beyond these fundamentals to embrace innovative approaches that align with evolving search technologies and user behaviors.
Digiday
APRIL 27, 2025
President Donald Trumps tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail medias joint business plans. Small businesses, however, are keeping their foot on the gas, increasingly turning to retail media networks in a bid to boost brand awareness in a saturated digital marketplace.
Digiday
APRIL 27, 2025
With TikToks future hanging in the balance, music promoters are widening their focus from TikTok to creators on other short-form video platforms such as Instagram and YouTube. Although President Donald Trump extended the deadline for the government-mandated U.S. TikTok ban on April 5, marketers of all kinds including music promoters remain uncertain about whether the platform will stick around in the long run.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 27, 2025
Its difficult to know how marketers should manage this current moment. Its not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. Its not just tariffs and the topsy-turvy nature of the Trump administration. Its a lot for marketers to manage. Even though they expect chaos , they need guidance.
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