Adweek
NOVEMBER 28, 2022
Following Elon Musk's $44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. But it's not a unique issue to the bluebird app. Twitter's emerging challengers also host fake accounts posing as global brands. As users consider life without Musk's version of.
The Ad Tech Blog
NOVEMBER 28, 2022
After a few solid sprints, the next logical concern is the team’s velocity. How can I measure speed? Is my team moving fast enough? It is very tempting to default to micromanagement and to measure each engineer’s performance. I’m not against individual performance (it is helpful for compensation adjustment), but it doesn’t tell the whole story about your team’s speed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
NOVEMBER 28, 2022
I remember staring at the 17-foot screen thinking, "It's so beautiful, so mesmerizing--damn, we might be on to something." A year earlier, our client, Sherwin-Williams Coil & Extrusion, had tasked us with creating a campaign and platform for the architectural market. Its coatings cover all manner of metal architectural elements, from aluminum cladding around windows.
AdExchanger
NOVEMBER 28, 2022
An interview withJames DraperFounder and CEOBrands are starting to look at video games as an inventory source, but there’s no scaled programmatic infrastructure to help aggregate supply in video games. Continue reading » The post Inside Bidstack’s Plan To Build An SSP For In-Game Ads appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 28, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the International.
Martech
NOVEMBER 28, 2022
Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. By the end of next year the total will be nearly twice what it was in 2021. Last year companies used an average of 10 different sources. That increased to 15 this year and is projected to hit 18 by the end of 2023, according to Salesforce’s eighth annual “State of Marketing” report.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 28, 2022
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades.
Adweek
NOVEMBER 28, 2022
Meta was hit with a fine of 265 million euros (roughly $275 million) by the Irish Data Protection Commission, the company's lead regulator for the European Union's General Data Protection Regulation, over an incident last year in which personal data from more than 530 million Facebook users was exposed online. The DPC also imposed a.
Martech Series
NOVEMBER 28, 2022
The partnership will enable Zenlayer to tokenize excess bandwidth and offer it on demand through Syntropy’s blockchain-based Open Bandwidth Exchange (OBX). Syntropy, a Web3 network software company, partners with Zenlayer, a massively distributed edge cloud service provider, aiming to provide enhanced network capacity to global Web3 network users. Under the agreement, Zenlayer will bring its edge infrastructure to the Syntropy network through the Open Bandwidth Exchange (OBX), giving Syntropy’s
Adweek
NOVEMBER 28, 2022
This Black Friday weekend, H&M encouraged its customers in key markets to buy from Black women. And it's only just beginning. The retailer--now in its second year of partnership with Buy From a Black Woman, a nonprofit that works with more than 600 Black women-owned businesses across the United States--announced the second annual "Buy From.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Marketing Dive
NOVEMBER 28, 2022
Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.
Adweek
NOVEMBER 28, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Emmanuel Acho, New York Times Bestselling Author, host of Fox Sports and creator of "Uncomfortable Conversations with a Black Man." Growing up in Dallas, Texas, the son of Nigerian immigrants, Acho never dreamed his life would take him all over the.
Martech
NOVEMBER 28, 2022
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.
Adweek
NOVEMBER 28, 2022
The days of chasing the ice cream truck around the block may be long gone, but Magnum maker Unilever is continuing its play for consumers' digital loyalty with an ambitious mission to grow its ice cream delivery service. The Anglo-Dutch group has bought 29 direct-to-consumer (DTC) companies since 2015, including Dollar Shave Club and Paula's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
NOVEMBER 28, 2022
Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.
Adweek
NOVEMBER 28, 2022
As businesses prepare for a new calendar year, Cond? Nast has unveiled a number of new commercial products, as well as enhancing existing ones, with the aim of making it easier for clients to work with the publisher amid an uncertain economic climate. The offerings fall into two camps, according to Deborah Brett, global chief.
Marketing Dive
NOVEMBER 28, 2022
Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.
Adweek
NOVEMBER 28, 2022
For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. Adweek redefined the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 28, 2022
An interview withSharon Kroll CohenCMO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. TV advertising is complicated enough without also having to worry. Continue reading » The post How This Children’s Streaming Platform Curates Content To Reach Kids appeared first on AdExchanger.
Adweek
NOVEMBER 28, 2022
Hive is a social networking application that combines elements from platforms like Instagram and Twitter into a single platform. Hive allows users to choose the kinds of notifications they want to receive from the app, if any. Our guide will show you how to change your notifications settings in the Hive mobile app. Note: These.
Marketing Dive
NOVEMBER 28, 2022
A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.
Adweek
NOVEMBER 28, 2022
There is an ugly side to the beautiful game: Domestic abuse tends to surge following soccer matches. Recent research from the University of Leicester found that violent incidents at home increase 38% when England loses a soccer game and are 26% higher when the team wins or draws. Now that the 2022 FIFA World Cup.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
NOVEMBER 28, 2022
The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?
Adweek
NOVEMBER 28, 2022
What do the French love more than soccer? In fact, more than anything? Food. And who can blame them? In culinary leagues the home of croissants, camembert and croque monsieur is pretty hard to beat. That's why national soccer magazine So Foot has opened a restaurant targeted towards people skipping the FIFA Men's World Cup.
Marketing Dive
NOVEMBER 28, 2022
Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.
Adweek
NOVEMBER 28, 2022
Post-it Notes? Those are so last week. WhatsApp began rolling out its Message Yourself feature Monday, enabling users to send messages to their own accounts on the Meta-owned messaging application. WhatsApp had been testing the feature, which users can take advantage of to send themselves things like notes, reminders and shopping lists. The feature is.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 28, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yahoo? Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal (uhh. Continue reading » The post Yahoo’s Moolah For Taboola; The New Social Butterfly appeared first on AdExchanger.
Adweek
NOVEMBER 28, 2022
The Hive social networking application allows users to choose from a variety of color themes that will change the appearance of certain parts of the app. For instance, the active color theme will determine the color of the "Asking" icon (the question mark icon) on a user's profile. Our guide will show you how to.
Digital Turbine
NOVEMBER 28, 2022
What’s the buzz in mobile this week? Jumpstart your week here: Black Friday has already come and gone and shoppers were eager as ever to catch online deals. Consumers spent a record $9.12 billion online shopping during Black Friday this year despite inflation and a return to in-store shopping. While the biggest shopping days are ending soon — get those Cyber Monday deals today!
Adweek
NOVEMBER 28, 2022
Twitter owner Elon Musk issued several updates via tweet over the long holiday weekend involving new user signups and active minutes on the platform, progress on hate speech and impersonation, new performance advertising solutions, the next steps of its verification process and new features for users. Musk said in a tweet Saturday that the social.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
306 
Let's personalize your content