Adweek
MAY 30, 2023
Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses. To start, the Seen Camera lens was created by journalism video publisher Seen.TV in consultation with design studio Modem. It encourages users to record videos where they share their own.
Ad Rants
MAY 30, 2023
Before the digital revolution took the world by storm, television and print ads were the titans of the advertising industry. They were instrumental in driving sales to unprecedented levels across all sectors, including the world of jewelry. Such was their impact that ad campaigns had stood the test of time. Even decades on, we still recall them vividly, especially resonant taglines like 'A diamond is forever.
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Adweek
MAY 30, 2023
The old adage "dress for the job you want, not the job you have" is meant to encourage confidence and ambition through wardrobe choices. A two-minute film kicking of Droga5's "Find Your In" global campaign for LinkedIn offers a playful twist on this idea as clothes come to life in a laundromat to show off.
AdExchanger
MAY 30, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the The post The Metaverse Clings To Life; AI Fever You Can’t Sweat Out appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 30, 2023
Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala. According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged.
Martech
MAY 30, 2023
The metaverse. Immersive reality. Virtual reality. We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 30, 2023
With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.
Adweek
MAY 30, 2023
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand B?IS and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a.
Martech
MAY 30, 2023
Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time.
Adweek
MAY 30, 2023
Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and digital officer (CMDO) in 2019 following the departure of veteran brand boss Keith Weed. By 2022, she had taken a slightly different role as.
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AdExchanger
MAY 30, 2023
YouTube creators like Smosh are embracing livestreaming to bring in bigger bucks with appointment viewing through brand sponsorships and ticket sales. The post YouTube Creators Are Zeroing In On Livestreaming. Here’s Why appeared first on AdExchanger.
Adweek
MAY 30, 2023
As creators become a central part of humanizing a brand, it is even more important for companies to get clear about what they actually stand for, and what they stand against. The recent high-profile LGBTQ+ partnership failures by Bud Light, Target and the Los Angeles Dodgers should remind all brands that they must be willing.
More About Advertising
MAY 30, 2023
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight. They spark. The post Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy first appeared on More About Advertising.
Adweek
MAY 30, 2023
On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
MAY 30, 2023
You can’t control the wind, but you can adjust your sails. For those that enjoy sailing, that statement is a quaint reminder that adjustments are required for the skipper and crew to properly sail toward their destination regardless of how the wind is shifting. Metaphorically speaking, that adage can also be applied to businesses. Leaders and managers must prepare to react to changing economic conditions beyond their control to properly navigate their company toward its strategic goals.
Adweek
MAY 30, 2023
In the ever-evolving landscape of business, certain themes continue to hold steadfast importance: brand power, authentic communication and women in leadership. To navigate these dynamic concepts and uncover their significance in today's professional world, we sat down with Lara Balazs, CMO at Intuit. Balazs joins Suzy founder and CEO Matt Britton on the latest episode.
Digiday
MAY 30, 2023
Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Even the largest media buyer, GroupM, which had previously determined the platform to be a “high risk” buy, has taken notice and tried to calm advertisers’ concerns about the social network.
Adweek
MAY 30, 2023
By many markers, this appears to be a typical beauty ad. Model Cara Delevingne, dressed in a silver gown, invites viewers to "try something new" as she holds up a clear bottle in a cloud of mist. In fact, this is a commercial from European energy company Vattenfall, which uses the aspirational qualities of beauty.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 30, 2023
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.
Adweek
MAY 30, 2023
After a spike during the height of the Covid-19 pandemic, frozen food sales have remained elevated. Shorter cooking times, ease of use and longer shelf life are all potential reasons for this surge in popularity, but it doesn't hurt that these days consumers can get many of their favorite comfort foods in the frozen aisle.
Marketing Dive
MAY 30, 2023
Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.
Adweek
MAY 30, 2023
Over these last few turbulent years, mental health and practicing mindfulness have become more important than ever. In response, there's been a boom in apps, devices, tools and services for people to alleviate stress, deal with anxiety and other mental health concerns. Core by Hyperice is one device that, through various functions, helps people practice.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
MAY 30, 2023
“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.
Adweek
MAY 30, 2023
Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As chief marketing and trust officer at OpenWeb, a company that builds online communities around digital content, she oversees marketing and leads trust and safety efforts. Xingyu Wang is working to reshape the blueprint of advertising.
Marketing Dive
MAY 30, 2023
Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals.
Seth Godin
MAY 30, 2023
No matter how big your backpack is, you can’t carry a bonfire with you when you go on a camping trip. A match is sufficient. Conversations are like that. Conversations are the tools that change our culture. Someone who cares talking with and teaching and learning from someone who was ready to engage. My new book is out today. It’s the most urgent, most personal and most timely book of my career.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
MAY 30, 2023
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.
Marketing Dive
MAY 30, 2023
The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus” star disparages another product and was intended to influence policy.
More About Advertising
MAY 30, 2023
Bud Light has found itself in a right tangle with its unwise trans flirtation (sales and profits going through the floor) and owner AB InBev seems to be trying too remedy things with this tie-up between big brother Budweiser and “manly” Harley-Davidson. So it’s hairy bikers on the can now. Judging by the comments and. The post Budweiser tries to dig Bud Light out of trans hole first appeared on More About Advertising.
Digiday
MAY 30, 2023
This week’s Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week’s Digiday Programmatic Marketing Summit. Capped out Whither Hulu?, TikTok’s data leakage, Max’s meh debut and more Capped out The connected TV ad market would seem to be developing at a quick clip.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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