Adweek
DECEMBER 7, 2023
Historically, X (formerly Twitter) has grappled with subpar ad products. That, coupled with the lack of a closely aligned sales team, could find the platform missing out on one of its highest revenue-driving periods, the Super Bowl. X's former ability to drive real-time conversations with moments such as Brand Bowl winners--which highlighted the best-performing brands.
AdExchanger
DECEMBER 7, 2023
La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […] The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.
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Adweek
DECEMBER 7, 2023
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to actually authentically bring a celebrity brand of something to the market," Howerton said at Adweek X in Los Angeles this week. "We'd.
Martech
DECEMBER 7, 2023
Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 7, 2023
Actor Wilmer Valderrama knew when he joined NCIS seven years ago that some members of prestige Hollywood might question his decision. "If you're an actor and you do a procedural show, I mean, that's like, elephants go to die. Right?" Valderrama said on stage at the Adweek X event in Los Angeles this week. "That's.
AdExchanger
DECEMBER 7, 2023
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”? The post Retargeting Is The Next Phase Of CTV Performance appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
DECEMBER 7, 2023
A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed with one that the professor had been working on for a while as well.
Adweek
DECEMBER 7, 2023
The McDonald's universe is expanding with CosMc's: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain's president and chief executive, Chris Kempczinski, as a beverage-focused restaurant, "with all the DNA of McDonald's, but its own unique personality," CosMc's is set to launch in 10 locations throughout.
AdExchanger
DECEMBER 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […] The post The MFA Economy; Will Reddit Ever Not Be Reddit?
Adweek
DECEMBER 7, 2023
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or downloading an application. The ads can use both the front- and rear-facing cameras on a device and can feature a variety of.
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AdExchanger
DECEMBER 7, 2023
The decline of traditional TV viewing is showing no signs of slowing down: a predicted 46.6 million households are set to move exclusively to streaming by 2024. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV. With a significant percentage of streaming coming from CTV (as […] The post Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the situation. The cuts primarily affected sales and sales support staff, and they follow a previous round of reductions held by the publicly traded Canadian company.
AdExchanger
DECEMBER 7, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Black Boxes appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as possible on our browser. After investing time and money to create ads, ad fatigue--or when your audience becomes apathetic.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 7, 2023
Marketers are wasting 25% of their ad spend on made-for-advertising websites and inefficiencies. And the ANA thinks consolidation and education are the solutions. Plus: 2024 ad spend will grow, but at a slower rate. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline. The post The Big Story: Programmatic Fog appeared first on AdExchanger.
Adweek
DECEMBER 7, 2023
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season, 8th Wall created a variety of holiday AR experiences for both developers and the public to try. To start, the Ask Santa Anything experience combines the platform's.
Martech
DECEMBER 7, 2023
Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.
Adweek
DECEMBER 7, 2023
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital currencies inside games and how 86% of boys and 59% of girls ask for digital currencies for Christmas. They segue into the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 7, 2023
“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.
Adweek
DECEMBER 7, 2023
This year, hundreds of brands have decided to celebrate the holidays with Disney. Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween and holiday sponsorships since the beginning of October, which is an increase of 7x over the last two months. According to John Campbell, vp of.
Martech
DECEMBER 7, 2023
This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues.
Adweek
DECEMBER 7, 2023
In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure. But have you ever noticed how, against all odds, someone, somewhere in our community manages to make a data discovery that solves a problem or creates a new opportunity because they followed a hunch?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
DECEMBER 7, 2023
A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. We distilled it so you don’t have to. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web.
Adweek
DECEMBER 7, 2023
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who joined from Xerox in 2018 after three decades with the printing services business, was responsible for all U.S. and international marketing at.
Martech
DECEMBER 7, 2023
True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.
Adweek
DECEMBER 7, 2023
Early next year, Amazon will introduce advertising across the content within its Prime Video platform, becoming one of the last major players in streaming to do so. The initiative will be supported by IPG Mediabrands after agreeing to a three-year partnership across the various countries in which the platform is rolled out. The news of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 7, 2023
Rapid developments in artificial intelligence have led to a lot of new AI brand names. From dusty to droll to deft, some follow well trodden paths of past tech trends. Others might make complexities of AI easier for humans to process. On Wednesday, Google added another AI name to the already crowded field: Gemini. The new AI model — which will power a range of Google products — also caps a year full of new AI startups, products and entire platforms with noteworthy or unusual names.
Ad Badger
DECEMBER 7, 2023
SUBSCRIBE In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare. Read More How Can I Reach My Full Potential In The Amazon PPC Space? [The PPC Den Podcast] The post How Can I Reach My Full Potential In The Amazon PPC Space? [The PPC Den Podcast] appeared first on Ad Badger.
Basis
DECEMBER 7, 2023
“Remember These Child Actors From The ‘80s? You’ll Never Believe How They Look Today!” If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads.
Digiday
DECEMBER 7, 2023
2024 will be a major year for advertising as the U.S. presidential election boosts political spending. Media agencies also anticipate other key drivers to fuel the ad economy, including retail media, digital, sports and connected TV. This week, Dentsu, GroupM, IPG’s Magna all released their 2024 advertising predictions and forecasts — with global ad spend estimates ranging from 4% to 7% in growth for 2024.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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