Thu.Mar 28, 2024

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Brands Are Scared to Use LGBTQ+ Marketing That Works

Adweek

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.

Marketing 306
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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.

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Trending Sources

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New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak

Adweek

Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while dressed as Planet Fitness brand character Mother Fitness, topping off.

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British Airways flies high (again) with Uncommon OOH

More About Advertising

Yet another winner for British Airways from Uncommon: an outdoor campaign that adds another big, confident brand message to the ongoing “British original” push. “Windows” captures the wonder on passengers’ faces when they look onto the world from 35,000ft. The 11 outsized and visually arresting posters will be seen across 324 print sites across the … The post British Airways flies high (again) with Uncommon OOH first appeared on More About Advertising.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

Adweek

The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today. "If we're not satisfied we can.

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How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

AdExchanger

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street. The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

More Trending

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MAA Ad of the Week: BA’s Avios from Uncommon

More About Advertising

There are some pretty good ads around just now, a relief after what we might term a fallow period. FCB London’s ‘Get Comfortable’ duo for Andrex would be a worthy winner most weeks but Uncommon Creative Studio lifts the prize with another showstopper – ‘Everyday’ (which is anything but) for BA and IAG’s Avios points. … The post MAA Ad of the Week: BA’s Avios from Uncommon first appeared on More About Advertising.

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Even Without S4 Capital, Stagwell Group Has Ambitious Growth Plans

Adweek

The Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries within agencies such as Anomaly, 72&Sunny, Forsman & Bodenfors, Doner and Gale. Speaking to ADWEEK, Penn would not.

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NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

Exchange Wire

NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. NumberEight has reimagined user identity management through AI technology and [.] The post NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting appeared first on ExchangeWire.com.

Marketing 105
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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Adweek

U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group's investment arm, Magna. Interpublic Group's investment arm Magna expects total advertising spending will grow 9.2% to $369 billion--excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Streaming, Politics Star In Magna 2024 US Ad Forecast

AdExchanger

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […] The post Streaming, Politics Star In Magna 2024 US Ad Forecast appeared first on AdExchanger.

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How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games

Adweek

The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal's Peacock secured the rights to stream the Week 1 game in Sao Paulo, Brazil, on Friday, Sept. 6, with the Philadelphia Eagles announced as.

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“But what if I’m wrong?

Seth Godin

If we’re going to come together and invest the time in conversation, in research or in analysis, we should begin by understanding what would be required for you or I to change our minds. If you’re not willing to consider that you’re wrong, then, in the words of a Dan Dennett, you’re a spectator, not a participant. Let’s agree on the standards of proof, and then begin.

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Dentsu Launches Its New Merkury for Media Platform

Adweek

Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon PeopleCloud, PMG's Alli, Gale's Alchemy.Ai and DEPT's Ada. Dentsu Media's new Merkury for Media data and identity platform is debuting now in U.S. markets.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AdMonsters Ops Reveal: Keynote James Rosewell on Disrupting Digital Monopolies and the Future of Online Privacy

Ad Monsters

Gearing up for AdMonsters Ops, we spiced things up with a LinkedIn Live featuring keynote James Rosewell, the trailblazing Cofounder of Movement for an Open Web (MOW), who dished out his unique perspective on today’s tumultuous regulatory terrain. In our quest for the perfect keynote speakers for AdMonsters Ops, we wanted industry leaders who were not afraid to expose what’s going on behind the curtains, and James Rosewell does just that.

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Comic: A Real Fixer-Upper

AdExchanger

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger.

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Google testing tools to provide more personalized shopping experiences

Martech

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.

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Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up

AdExchanger

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event. IAB’s study polled 300 advertising decision-makers who currently buy video game […] The post Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up appeared first on AdExchanger.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch

Exchange Wire

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She expands on delivering an automated and real-time [.] The post Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch appeared first on ExchangeWire.com.

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How The New York Times is using visuals to boost podcast discovery and grow listenership

Digiday

To grow podcast listenership and help people discover new shows this year, The New York Times is experimenting with creating images and video on platforms like YouTube and its own audio app, according to Nina Lassam, vp of business and head of audience growth, audio at The New York Times. Onstage Wednesday at the Digiday Publishing Summit in Vail, Colorado, Lassam addressed podcasters’ long-running challenge of finding new listeners.

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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. The MRC review also included Criteo’s methods for detecting general invalid traffic. Brian Gleason, Criteo’s CRO, says in the release […] The post Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing appeared

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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

Digiday

Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions. What’s even more encouraging is the forecasts raised their growth estimates independent of what’s expected to be the biggest political ad windfall in history. IPG’s Magna unit, which issues quarterly ad-spend forecasts including its latest today, bumped up its 2024 expectations a full percentage point from December last year to 6.7%, excluding political ads.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Bot Or Not?

AdExchanger

Digital media company Nubai Ventures is taking ad platform Outbrain to court. Nubai claims Outbrain knowingly sent a high degree of bot traffic to its site because Nubai didn’t pay a premium for sponsored link placements on high-performing sites. That premium, by the way, allegedly amounts to just around five cents per click. Sure, it’s […] The post Bot Or Not?

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The Home Depot rebrands its retail media network in pitch for ad dollars

Digiday

Retail media networks are increasingly taking a page out of major media players’ playbook, hosting upfront-style pitches to advertisers, looking to locking in ad dollars sooner rather than later. On Thursday, The Home Depot hosted its inaugural InFront, a play on upfront negotiations or digital media’s affair the NewFronts, to tout its retail media offering.

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Netflix vs Amazon: The display ad battle for our streaming bucks

Ad Beat

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service.

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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Digiday

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’ve established that brands and retailers are taking more of a wait-and-see approach to TikTok as the short-form video app faces a potential ban in the U.S. (among other issues). Agencies, on the other hand, aren’t convinced.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Are audience-pay models the solution for the struggling publishing sector?

illumin

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.

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CNC Agency creates innovation lab to connect AI, experiential content to the physical world

Digiday

Cutting-edge technological innovation more and more can be the terrain of smaller media or full-service agencies looking to expand their offerings, rather than solely for those that can afford it. Independent experiential agency Coffee ‘n Clothes, or CNC Agency, recently launched an innovation division on artificial intelligence, augmented reality and other immersive content to combine creative and tech strategies with new types of physical offerings.

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All-conquering Publicis snaffles Pfizer creative from IPG

More About Advertising

Ad holding companies seem to be running two different races this year: Publicis Groupe, which has just snaffled most of Pfizer’s creative from Interpublic, in the fast lane. The rest occupying the other one. Just a year ago Pfizer, riding high on the success of its anti-covid vaccine, hired IPG to handle creative and Publicis … The post All-conquering Publicis snaffles Pfizer creative from IPG first appeared on More About Advertising.

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MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

Exchange Wire

MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024. This announcement is part of a series of strategic [.] The post MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director appeared first on ExchangeWire.com.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.