The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech practitioners at an IAB Tech Lab event in New York today.
“If we’re not satisfied we can resolve the concerns, [we can make changes] to effectively delay the implementation,” of third-party cookie deprecation, Jenkins said. “We do have powers to ensure Google addresses these concerns.”
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